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rule-mining

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This project explores the factors influencing consumers' intentions to make online purchases during crises in Sri Lanka. Using survey data (836 responses), we perform data preprocessing, exploratory analysis, hypothesis testing, and rule mining to derive actionable insights for Wolt's marketing strategies.

  • Updated May 15, 2025
  • Jupyter Notebook

Customer Segmentation Analysis, developed using Python, by using Clustering Algorithm for the purpose of dividing the customers into groups based on the similarity in different ways that are relevant to marketing such as location, items, spending score, salary and accordingly identify customers’ behavior and interests and focus on them for futur…

  • Updated May 12, 2021
  • Jupyter Notebook

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