diff --git a/README.md b/README.md
index 521e7ccfd..288351caa 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 ![logo](/website/images/distributedlog_logo_m.png?raw=true "Apache DistributedLog logo")
 
-[![Build Status](https://travis-ci.org/apache/incubator-distributedlog.svg?branch=master)](https://travis-ci.org/apache/incubator-distributedlog)
+[![Build Status](https://api.travis-ci.org/apache/distributedlog.svg?branch=master)](https://travis-ci.org/apache/distributedlog)
 [![Build Status](https://builds.apache.org/buildStatus/icon?job=distributedlog-nightly-build)](https://builds.apache.org/job/distributedlog-nightly-build/)
 [![Coverage Status](https://coveralls.io/repos/github/apache/incubator-distributedlog/badge.svg?branch=master)](https://coveralls.io/github/apache/incubator-distributedlog?branch=master)
 
diff --git a/docs/_config-apache.yml b/docs/_config-apache.yml
new file mode 100644
index 000000000..bf395a3b0
--- /dev/null
+++ b/docs/_config-apache.yml
@@ -0,0 +1 @@
+baseurl: "/distributedlog/docs/latest"
diff --git a/docs/_config-staging.yml b/docs/_config-staging.yml
new file mode 100644
index 000000000..5edf570fe
--- /dev/null
+++ b/docs/_config-staging.yml
@@ -0,0 +1 @@
+baseurl: "/distributedlog-staging-site/docs/latest"
diff --git a/docs/_includes/header.html b/docs/_includes/header.html
index 14dc063c7..b1962db45 100644
--- a/docs/_includes/header.html
+++ b/docs/_includes/header.html
@@ -2,7 +2,7 @@
 <nav class="navbar navbar-default navbar-fixed-top">
   <div class="container">
     <div class="navbar-header">
-      <a href="/" class="navbar-brand" >
+      <a href="/distributedlog" class="navbar-brand" >
         <img alt="Brand" style="height: 28px" src="{{ "/images/distributedlog_logo_navbar.png" | prepend: site.baseurl }}">
       </a>
       <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#navbar" aria-expanded="false" aria-controls="navbar">
diff --git a/pom.xml b/pom.xml
index 9191bd6d3..785885bf2 100644
--- a/pom.xml
+++ b/pom.xml
@@ -142,7 +142,7 @@
         <version>${maven-javadoc-plugin.version}</version>
         <configuration>
           <!-- Avoid for missing javadoc comments to be marked as errors -->
-          <additionalparam>-Xdoclint:none</additionalparam>
+          <additionalparam>-Xdoclint:none -notimestamp</additionalparam>
           <groups>
             <group>
               <title>Core Library</title>
diff --git a/website/_config-apache.yml b/website/_config-apache.yml
new file mode 100644
index 000000000..5746e2a93
--- /dev/null
+++ b/website/_config-apache.yml
@@ -0,0 +1 @@
+baseurl: "/distributedlog"
diff --git a/website/_config-staging.yml b/website/_config-staging.yml
new file mode 100644
index 000000000..428e3c864
--- /dev/null
+++ b/website/_config-staging.yml
@@ -0,0 +1 @@
+baseurl: "/distributedlog-staging-site"
diff --git a/website/_config.yml b/website/_config.yml
index f9d473469..a0243ee03 100644
--- a/website/_config.yml
+++ b/website/_config.yml
@@ -52,3 +52,6 @@ tracking_id: UA-83870961-1
 
 gems:
   - jekyll-redirect-from
+
+exclude:
+  - scripts
diff --git a/website/_includes/head.html b/website/_includes/head.html
index 13dcd360a..1f1fc6198 100644
--- a/website/_includes/head.html
+++ b/website/_includes/head.html
@@ -10,8 +10,8 @@
   <link rel="stylesheet" href="{{ "/css/theme.css" | prepend: site.baseurl }}">
   <script src="https://ajax.googleapis.com/ajax/libs/jquery/2.2.0/jquery.min.js"></script>
   <script src="{{ "/js/bootstrap.min.js" | prepend: site.baseurl }}"></script>
-  <link rel="canonical" href="{{ page.url | replace:'index.html','' | prepend: site.baseurl | prepend: site.url }}" data-proofer-ignore>
-  <link rel="alternate" type="application/rss+xml" title="{{ site.title }}" href="{{ "/feed.xml" | prepend: site.baseurl | prepend: site.url }}">
+  <link rel="canonical" href="{{ page.url | replace:'index.html','' | prepend: site.baseurl | prepend: site.url | replace:'distributedlog/distributedlog/','distributedlog/'}}" data-proofer-ignore>
+  <link rel="alternate" type="application/rss+xml" title="{{ site.title }}" href="{{ "/feed.xml" | prepend: site.baseurl | prepend: site.url | replace:'distributedlog/distributedlog/','distributedlog/'}}">
   <script>
   (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
   (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
diff --git a/website/_includes/header.html b/website/_includes/header.html
index 681cae8e4..fcf62ef52 100644
--- a/website/_includes/header.html
+++ b/website/_includes/header.html
@@ -1,7 +1,7 @@
 <nav class="navbar navbar-default navbar-fixed-top">
   <div class="container">
     <div class="navbar-header">
-      <a href="/" class="navbar-brand" >
+      <a href="/distributedlog" class="navbar-brand" >
         <img alt="Brand" style="height: 28px" src="{{ "/images/distributedlog_logo_navbar.png" | prepend: site.baseurl }}">
       </a>
       <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#navbar" aria-expanded="false" aria-controls="navbar">
@@ -85,7 +85,7 @@
             <li><a href="{{ site.coding_guide_url }}">Coding Guide</a></li>
             <li role="separator" class="divider"></li>
             <li class="dropdown-header">Guides</li>
-            <li><a href="{{ site.baseurl }}/community/release_guide">Release Guide</a></li>
+            <li><a href="{{ site.baseurl }}/community/release-guide">Release Guide</a></li>
           </ul>
         </li>
         <!-- Project -->
diff --git a/website/_posts/2016-09-19-kafka-vs-distributedlog.md b/website/_posts/2016-09-19-kafka-vs-distributedlog.md
index c8f8cece6..66d57abde 100644
--- a/website/_posts/2016-09-19-kafka-vs-distributedlog.md
+++ b/website/_posts/2016-09-19-kafka-vs-distributedlog.md
@@ -5,6 +5,7 @@ date:   2016-09-19 10:00:00
 categories: technical-review
 redirect_from:
 - /technical-review/2015/09/19/kafka-vs-distributedlog
+- /distributedlog/technical-review/2015/09/19/kafka-vs-distributedlog
 authors:
 - sijie
 ---
diff --git a/website/build.sh b/website/build.sh
index 1eb64ba09..1ae21ae2d 100755
--- a/website/build.sh
+++ b/website/build.sh
@@ -40,26 +40,28 @@ else
 fi
 
 SERVE="FALSE"
-if [ $# -gt 2 ]; then
+if [ $# -gt 3 ]; then
   SERVE="TRUE"
 fi
 
+TMP_DEST_DIR=${DEST_DIR}/temp_content
+TMP_WEBSITE_DIR=${TMP_DEST_DIR}/website
+
 rm -rf ${DEST_DIR}/content
+rm -rf ${TMP_DEST_DIR}
 
 if [ ! -d "${DLOG_HOME}/website/docs" ]; then
   mkdir ${DLOG_HOME}/website/docs
 fi
 
-echo "Building the website to ${DEST_DIR}/content ..."
+echo "Building the website to ${TMP_WEBSITE_DIR} ..."
 
 # build the website
 cd ${DLOG_HOME}/website
 
-bundle exec jekyll build --destination ${DEST_DIR}/content --config _config.yml,${OVERRIDED_CONFIG}
-
-echo "Built the website @ ${DEST_DIR}/content."
-
+bundle exec jekyll build --destination ${TMP_WEBSITE_DIR} --config _config.yml,${OVERRIDED_CONFIG}
 
+echo "Built the website @ ${TMP_WEBSITE_DIR}."
 
 # build the documents
 
@@ -70,16 +72,16 @@ function build_docs() {
   echo "Building the documentation for version ${version} ..."
 
   DOC_SRC_HOME="${DLOG_HOME}/website/docs/${version}"
-  DOC_DEST_HOME="${DEST_DIR}/content/docs/${version}"
+  DOC_DEST_HOME="${TMP_DEST_DIR}/docs_${version}"
 
   cd ${DOC_SRC_HOME}
 
   bundle exec jekyll build --destination ${DOC_DEST_HOME} --config _config.yml,${OVERRIDED_CONFIG}
 
+  # create the api directory
+  mkdir -p ${DOC_DEST_HOME}/api/java
   if [ "$version" == "latest" ]; then
     cd ${DLOG_HOME}
-    # create the api directory
-    mkdir -p ${DEST_DIR}/content/docs/latest/api/java
     # build the javadoc
     mvn -DskipTests clean package javadoc:aggregate \
         -Ddoctitle="Apache DistributedLog for Java, version ${version}" \
@@ -88,16 +90,15 @@ function build_docs() {
     # copy the built javadoc
     cp -r ${DLOG_HOME}/target/site/apidocs/* ${DOC_DEST_HOME}/api/java
   else
-    rm -r /tmp/distributedlog-${version}
-    git clone https://gitbox.apache.org/repos/asf/distributedlog.git /tmp/distributedlog-${version}
+    rm -rf /tmp/distributedlog-${version}
+    git clone https://github.com/apache/distributedlog.git /tmp/distributedlog-${version}
     cd /tmp/distributedlog-${version}
     git checkout $tag
-    # create the api directory
-    mkdir -p ${DEST_DIR}/content/docs/${version}/api/java
     # build the javadoc
     mvn -DskipTests clean package javadoc:aggregate \
         -Ddoctitle="Apache DistributedLog for Java, version ${version}" \
         -Dwindowtitle="Apache DistributedLog for Java, version ${version}" \
+        -Dnotimestamp \
         -Dmaven.javadoc.failOnError=false
     # copy the built javadoc
     cp -r /tmp/distributedlog-${version}/target/site/apidocs/* ${DOC_DEST_HOME}/api/java
@@ -108,10 +109,21 @@ function build_docs() {
 # build the javadoc API
 
 build_docs "latest"
-build_docs "0.4.0-incubating" "v0.4.0-incubating-RC4_2.11"
+build_docs "0.4.0-incubating" "v0.4.0-incubating_2.11"
+
+cp -r ${TMP_DEST_DIR}/website ${DEST_DIR}/content
+mkdir -p ${DEST_DIR}/content/docs
+[[ -d ${DEST_DIR}/content/docs/latest ]] && rm -r ${DEST_DIR}/content/docs/latest
+[[ -d ${DEST_DIR}/content/docs/0.4.0-incubating ]] && rm -r ${DEST_DIR}/content/docs/0.4.0-incubating
+cp -r ${TMP_DEST_DIR}/docs_latest ${DEST_DIR}/content/docs/latest
+cp -r ${TMP_DEST_DIR}/docs_0.4.0-incubating ${DEST_DIR}/content/docs/0.4.0-incubating
+
+cp -r ${TMP_DEST_DIR}/website ${DEST_DIR}/content
+mkdir -p ${DEST_DIR}/content/docs
+cp -r ${TMP_DEST_DIR}/docs_latest ${DEST_DIR}/content/docs/latest
+cp -r ${TMP_DEST_DIR}/docs_0.4.0-incubating ${DEST_DIR}/content/docs/0.4.0-incubating
 
 if [[ "${SERVE}" == "TRUE" ]]; then
   cd ${DLOG_HOME}/website
   bundle exec jekyll serve --destination ${DEST_DIR}/content --config _config.yml,${OVERRIDED_CONFIG} --incremental
 fi
-
diff --git a/website/community/community.md b/website/community/community.md
index e6351c9c2..63978ea35 100644
--- a/website/community/community.md
+++ b/website/community/community.md
@@ -24,7 +24,7 @@ There are many ways to get help from the Apache DistributedLog community. The [m
   </thead>
   <tr>
     <td>
-      <strong>distributedlog-user</strong>@bookkeeper.apache.org<br>
+      <strong>distributedlog-user</strong>@bookkeeper.apache.org<br>
       <small>User related discussions</small>
     </td>
     <td class="text-center"><i class="fa fa-pencil-square-o"></i> <a href="mailto:distributedlog-user-subscribe@bookkeeper.apache.org">Subscribe</a></td>
@@ -79,7 +79,7 @@ All issue activity is also mirrored to the dev mailing list.
 
 ### Main source repositories
 
-- **ASF gitbox**: [https://gitbox.apache.org/repos/asf/distributedlog.git](https://gitbox.apache.org/repos/asf/distributedlog.git)
-- **GitHub mirror**: [https://github.com/apache/distributedlog.git](https://github.com/apache/distributedlog.git)
+- **ASF gitbox**: [https://gitbox.apache.org/repos/asf/distributedlog.git](https://gitbox.apache.org/repos/asf/distributedlog.git)
+- **GitHub repo**: [https://github.com/apache/distributedlog.git](https://github.com/apache/distributedlog.git)
 
 Note: We prefer to run distributedlog using Java 8.
diff --git a/website/docs/0.4.0-incubating/_config-apache.yml b/website/docs/0.4.0-incubating/_config-apache.yml
new file mode 100644
index 000000000..305c08fe7
--- /dev/null
+++ b/website/docs/0.4.0-incubating/_config-apache.yml
@@ -0,0 +1 @@
+baseurl: "/distributedlog/docs/0.4.0-incubating"
diff --git a/website/docs/0.4.0-incubating/_config-staging.yml b/website/docs/0.4.0-incubating/_config-staging.yml
new file mode 100644
index 000000000..c3648eaeb
--- /dev/null
+++ b/website/docs/0.4.0-incubating/_config-staging.yml
@@ -0,0 +1 @@
+baseurl: "/distributedlog-staging-site/docs/0.4.0-incubating"
diff --git a/website/docs/0.4.0-incubating/_includes/header.html b/website/docs/0.4.0-incubating/_includes/header.html
index 14dc063c7..b1962db45 100644
--- a/website/docs/0.4.0-incubating/_includes/header.html
+++ b/website/docs/0.4.0-incubating/_includes/header.html
@@ -2,7 +2,7 @@
 <nav class="navbar navbar-default navbar-fixed-top">
   <div class="container">
     <div class="navbar-header">
-      <a href="/" class="navbar-brand" >
+      <a href="/distributedlog" class="navbar-brand" >
         <img alt="Brand" style="height: 28px" src="{{ "/images/distributedlog_logo_navbar.png" | prepend: site.baseurl }}">
       </a>
       <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#navbar" aria-expanded="false" aria-controls="navbar">
diff --git a/website/scripts/publish-website.sh b/website/scripts/publish-website.sh
new file mode 100755
index 000000000..2c0a4422c
--- /dev/null
+++ b/website/scripts/publish-website.sh
@@ -0,0 +1,48 @@
+#!/bin/bash
+#
+# Licensed to the Apache Software Foundation (ASF) under one
+# or more contributor license agreements.  See the NOTICE file
+# distributed with this work for additional information
+# regarding copyright ownership.  The ASF licenses this file
+# to you under the Apache License, Version 2.0 (the
+# "License"); you may not use this file except in compliance
+# with the License.  You may obtain a copy of the License at
+#
+#   http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing,
+# software distributed under the License is distributed on an
+# "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+# KIND, either express or implied.  See the License for the
+# specific language governing permissions and limitations
+# under the License.
+#
+
+# NOTE: this is the script used by CI to push to apache. If you are looking for
+#       staging the changes, try the `staging-website.sh` script.
+
+PROD_DIR=$1
+APACHE_DIR=$2
+TMP_DIR=/tmp/distributedlog-site-tmp
+ORIGIN_REPO=$(git remote show origin | grep 'Push  URL' | awk -F// '{print $NF}')
+echo "ORIGIN_REPO: $ORIGIN_REPO"
+
+(
+  rm -rf $TMP_DIR
+  mkdir -p $TMP_DIR
+  cd $TMP_DIR
+
+  # clone the remote repo
+  git clone "https://$ORIGIN_REPO" .
+  git config user.name "Apache DistributedLog Site Updater"
+  git config user.email "distributedlog-dev@bookkeeper.apache.org"
+  git checkout asf-site
+  # copy the apache generated dir
+  # cp -r $PROD_DIR/content/* $TMP_DIR/content/
+  cp -r $APACHE_DIR/content/* $TMP_DIR/
+
+  git add -A .
+  git diff-index --quiet HEAD || (git commit -m "Updated site at revision $REVISION" && git push -q origin HEAD:asf-site)
+
+  rm -rf $TMP_DIR
+)
diff --git a/website/scripts/staging-website.sh b/website/scripts/staging-website.sh
new file mode 100755
index 000000000..46392e22b
--- /dev/null
+++ b/website/scripts/staging-website.sh
@@ -0,0 +1,46 @@
+#!/bin/bash
+#
+# Licensed to the Apache Software Foundation (ASF) under one
+# or more contributor license agreements.  See the NOTICE file
+# distributed with this work for additional information
+# regarding copyright ownership.  The ASF licenses this file
+# to you under the Apache License, Version 2.0 (the
+# "License"); you may not use this file except in compliance
+# with the License.  You may obtain a copy of the License at
+#
+#   http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing,
+# software distributed under the License is distributed on an
+# "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+# KIND, either express or implied.  See the License for the
+# specific language governing permissions and limitations
+# under the License.
+#
+
+LOCAL_GENERATED_DIR=$1
+TMP_DIR=/tmp/distributedlog-site-tmp
+ORIGIN_REPO=$(git remote show origin | grep 'Push  URL' | awk -F// '{print $NF}')
+echo "ORIGIN_REPO: $ORIGIN_REPO"
+STAGING_REPO=`echo $ORIGIN_REPO | sed -e 's/distributedlog\.git/distributedlog-staging-site.git/g'`
+echo "STAGING_REPO: $STAGING_REPO"
+echo "GENERATE SITE DIR: $LOCAL_GENERATED_DIR"
+
+(
+  rm -rf $TMP_DIR
+  mkdir $TMP_DIR
+
+  cd $TMP_DIR
+  # clone the remote repo
+  git clone "https://$STAGING_REPO" .
+  # if the remote is empty, we should create the `docs` directory
+  mkdir -p $TMP_DIR/docs
+  # copy the local generated dir
+  cp -r $LOCAL_GENERATED_DIR/content/* $TMP_DIR/docs/
+
+  git add -A .
+  git commit -m "Updated site at revision $REVISION"
+  git push -q origin HEAD:master
+
+  rm -rf $TMP_DIR
+)