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customer-analytics

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Analyzing US crime statistics using hierarchical clustering to uncover patterns in state-level arrest data and Advanced analytics to delineate market segments in retail, optimizing targeted marketing strategies through customer behavior and demographic profiling.

  • Updated Apr 15, 2024

Repositori ini berisi proyek data mining yang menganalisis perilaku pelanggan di sektor perbankan, dengan fokus pada prediksi churn. Dilengkapi dengan visualisasi data dan implementasi algoritma Naive Bayes untuk analisis lebih lanjut.

  • Updated May 14, 2024
  • Jupyter Notebook

Used linear and tree-based models, visualizations techniques to solve commonplace data science problems, including calculating conversion rate, analyzing A/B testing, churn/retention prediction, fraud detection, funnel analysis, pricing testing, marketing campaign optimization, clustering, user referral, loan default prediction, optimization, pe…

  • Updated May 19, 2021
  • Jupyter Notebook

🛍️A retail company “XYZ Private Limited” wants to understand the customer purchase behaviour (specifically, purchase amount) against various products of different categories. They have shared purchase summary of various customers for selected high volume products from last month.

  • Updated Jan 11, 2024
  • Jupyter Notebook

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