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An overview of how to perform Sales Market Basket Analysis using PySpark, focusing on the steps from data preprocessing to association rule mining. It is a method used by retailers to uncover patterns in customer purchasing behavior, involves analyzing the items that customers frequently buy together and associations between products
IntelliCart: Market Basket Optimization on GitHub. ReactJS frontend utilizes Apriori, Elcat, FP-Growth ML algorithms via FastAPI backend. Seamless integration with Axiom for real-time product suggestions based on user's cart, updating UI dynamically.
"Frequent Mining Algorithms" is a Python library that includes frequent mining algorithms. This library contains popular algorithms used to discover frequent items and patterns in datasets. Frequent mining is widely used in various applications to uncover significant insights, such as market basket analysis, network traffic analysis, etc.
RFM analysis focuses on identifying and segmenting customers based on their purchasing behavior. Analyzed to understand and interact with customers. It can be used together for more effective marketing and customer management strategies.