Design in-context feedback mechanism for interactive data modules. #357
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Whoa nice! I especially love the faces! I read the confused as "meh" a bit but i know i'm out of the mainstream on that (you're following the standard) possible interaction tweaks:
As to the bigger question of whether or not this is the question we should use, I think this one is straightforward and might get us a first blush take on if people get it (and if we add the "don't really care", if they care). Also it's a bit more compelling because of the faces. I think there might be ways to make a more "poll-like" feature that feels more interactive, but that feels like it might be more trouble than it's worth and I'm content to let it ride for now. |
Other thought: what if we hid this behind a "how are we doing?" button next to "share?" That way, frequent users of the site can just ignore it. Though I'm sure it means less feedback, so maybe not a tradeoff worth making. |
I agree with all Noah's comments except hiding it, at least at first. I do agree inasmuch as I think it'd be good to design a version without it (though I'm content to leave that for later as it may be that we come up with different interactions or questions). |
I think there's a higher cognitive burden in asking folks to read an introductory sentence to the feedback options and select an option. I recommend streamlining this for ease of scanning:
(The ordering here also starts at most positive and cascades toward negative) I also like the idea of giving folks a button option to leave more feedback, rather than leaving a long sentence of instructions on how to leave feedback. I'm imagining something like:
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Oh interesting! I think maybe we can simplify it further! What if instead of "how are we doing", which is pretty vague, we ask about the chart? what would be a question which could prompt the user to understand the really concise, highly scannable options like How does this chart make you feel? *
Upon further reflection, I don't think a neutral option is very telling (but could be convinced otherwise!). What do we learn that is actionable if people feel neutral? Will neutral people click? Ideally each would change the prompt on the feedback box:
*definitely not actually suggesting that exact language |
Oh I love this idea @onezerojeremy! How does this chart make you feel? *
Follow-ups (clearly marked as optional, maybe with a
I loooove the language you suggested, but I think it might be a little too playful for FEC |
Love this. Y'all are brilliant. |
Seems like the benefit of neutral might be for someone who cares about the data, but feels meh about how it's shown. I don't have strong feelings about keeping it or dropping it in favor of "other" though. Defer to the rest of you. I did switch the "confused" face to what was previously "don't care" in this version, because with both options, they needed to be different. I'm late to the language game, but I come bearing mockups! The only thing I'm not 100% on, is having a government website ask people how something makes them feel. I love the human language, but this feels ripe for a troll attack, or satirical poke from the press. (i.e., "A government agency wants you to talk about your feelings more. Next week: it's not us it's them." I'm white-knuckling my mouse already.) Language that focuses more on the site's performance or relevance feels more accurate to our intentions. Even if we asked it in a way that didn't use the word "feelings" that would even seem better. Interaction Hypothesis: We want to make sure that feedback is captured even if someone doesn't engage with the skip/submit option at all, right? So I've suggested that the feedback start being tracked in the system as soon as a user clicks a reaction. No idea of the dev lift on this, but it would enable us to capture the minimum engagement effort. |
I think your interaction hypothesis is spot on, Jen. And I like these mockups a lot! My intent with the language was that we could drop the On the thanks screen, let's say:
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Love the interaction hypothesis, love the options as well, and agree that a single pointed question should be the goal. If we want to edge away from feelings, perhaps |
Oooo. I like "What do you think of this chart?" (how does it make you feel seems a little too woo woo-y to me.) |
bellicimo, Jen!
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Love it! |
I wonder if "don't care" is asking for too much of an emotional response to a chart, or to the information in the chart, or campaign finance, or the election, or my decision to click on a chart when it turned out that the subject matter didn't interest me, or my decision to take a survey about an experience I didn't care about. Maybe we want to know whether the chart was interesting (or, I guess, uninteresting). I think that is a different category from informative. I once took a whole semester lecture on Hegel that was both informative and confusing, but was not interesting. I would not click on that lecture again. It's very hard to come up with a short word or two that captures what we're looking for . . . |
we could try and swap out |
Sounds good. Would it be "not interesting"? Because it is informative, confusing, or not interesting? I think you actually just clarified for me the concern I've been been trying to articulate, which is that I'd rather focus on the response to the chart (with a laser-like focus that helps us isolate that response from responses to our other content and activities). But, I also want to stress that this is totally your wheelhouse, Jeremy, and if I'm pointing us in the wrong direction, just tell me and I will thank you for your insight and your honesty. Which I will do anyway. |
Thanks Amy! Seems like that could work; let's try it! I think we should get it close, launch it and tweak the language to see if different wordings change our results. My earlier thought process: Also busy @emileighoutlaw is the pro here and I will defer to her judgment. |
Hello! Sorry for my belated response! I'm game for trying All that aside, it'll be good to just implement one, see what kind of response we get, and adjust from there. 😄 |
As seen here, we know that we want to offer users the ability to give quick, non-distracting feedback on the new data modules, that helps us learn if we are on track to providing the right information. We are trying to balance a few factors: 1) level of detail in the answers we receive 2) perceived time and effort on behalf of the user to complete the questions.
Here's an idea of how this potential interaction could behave:
Open questions:
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