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<!DOCTYPE html>
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<head>
<meta charset="utf-8" />
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<meta name="viewport" content="width=device-width" />
<title>Aram Zucker-Scharff's Resume</title>
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<link rel="stylesheet" href="stylesheets/foundation.css">
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</head>
<body>
<!-- container -->
<div class="container">
<header>
<div class="row">
<div id="topid" class="twelve columns">
<h2>Aram Zucker-Scharff</h2>
<h5>2-14 50th Ave • Long Island City, NY 11101 • (703) 829-0532</h5>
<h5>Full Résumé available at
<a href="http://aramzs.github.io/resume/">http://aramzs.github.io/resume/</a> • a@aramzs.me</h5>
<hr />
</div>
</div>
</header>
<div class="row">
<div class="row title-area">
<div class="twelve columns">
<h4 class="section-title">Selected Experience</h4>
</div>
</div>
<div class="row item">
<div class="two columns">
2017-Present
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">The Washington Post</span>
</p>
</div>
<div class="right location">New York, NY</div>
<div class="clearfloat">
<p>
<span class="jobtitle">Director, Ad Engineering</span>
</p>
<ul class="jobaccomp">
<li>Lead RED team in architecture and planning of new and improved systems.</li>
<li>Lead the engineering side of new ad products and improvements to existing tools.</li>
<li>Plan and deploy the white-labeling of successful technologies for sale.</li>
<li>Plan, develop and deploy platforms and ad technologies to serve business goals.</li>
<li>Optimize advertising-related code, plan deployments, and assess technical challenges.
</li>
<li>Coordinate with editorial managers and AdOps to ethically integrate ads into the website
and app
experience.</li>
<li>Work with and lead multidisciplinary teams on a variety of projects ranging from ad
design
to microservices.</li>
<li>Asses 3rd parties and opportunities around improving site performance and impact of ads.
</li>
<li>Work with engineering, design and product teams across the company, often in
task-oriented pods. Some examples:
<ul>
<li>Building and releasing Rhapsochord, a Node-based microservice, while
coordinating with our audio CMS team to
create a smooth and regular release schedule.</li>
<li>Collaborated with multiple app teams to deploy the Ad Safety Script, an
innovative
client-level Javascript solution to allow ads to work while correcting bad code
on the fly.
</li>
<li>GDPR requirements and cross-team code deployment, including
defining requirements and working with legal team to help determine
responsibilities.
</li>
<li>CCPA release, including: working with legal team to define CCPA requirements,
setting implementation strategy, managing deployment across multiple teams,
defining
a clear interface requirement to vendors and API requirements across server and
app teams. </li>
<li>Coordinated with engineering, data and business intelligence teams to develop
and deploy a serverless analytics stack for ad data.</li>
<li>Managed external agency, contracted engineers, editorial engineers, and
BrandStudio product
managers to rebuild entire BrandStudio publishing stack.</li>
</ul>
</li>
<li>Build and deploy technology that meets both business and editorial goals.</li>
<li>Work in depth on Node, Javascript (including React and Typescript), CSS, Java, Python,
and HTML projects.</li>
<li>Plan and enforce overall JSON schema interface for API tasks between a growing cloud
of microservices.</li>
<li>Represent The Washington Post in interviews, presentations, talks and conferences
focused on Ad Tech topics.</li>
<li>Assist and train junior developers.</li>
<li>Participate in numerous management training sessions.</li>
<li>Monitor and combat ad fraud with manual and automated actions.</li>
<li>Continuously think on and activate ideas around new ways for news organizations to
monetize.</li>
<li>Help define vision and strategy around advertising technology at The Washington Post.
</li>
<li>Work with middle and upper management to define strategic opportunities, structural
organization changes and organizational workflows.
</li>
<li>Represent The Washington Post in helping to set the agenda around privacy and
advertising technology within the W3C.</li>
<li>Aid in the maintenance and assessment of the full stack of programmatic advertising
tools, including:
<ul>
<li>DMPs, Ad Servers, DSPs, RTB, SSPs, Trading Desks, Analytics</li>
</ul>
</li>
</ul>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2015-2017
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">Salon Media Group</span>
</p>
</div>
<div class="right location">New York, NY</div>
<div class="clearfloat">
<p>
<span class="jobtitle">Full Stack Developer / Acting Director of Engineering</span>
</p>
<ul class="jobaccomp">
<li>Launched significant upgrade to backend Content Management System (WordPress).</li>
<li>Rebuilt front end theme to be fully responsive.</li>
<li>Built custom platform-agnostic video viewer tool.</li>
<li>Mentored developers into more senior skill-sets.</li>
<li>Worked to optimize and launch ad code.</li>
<li>Rebuilt metadata and on-page tools to fully comply with social media platforms</li>
<li>Worked closely with editorial and product to find and build out tools and workflow
optimizations.</li>
<li>Worked on editorial-driven projects, including a live election map.</li>
<li>Built Gulp-based and Webkit workflows for using SASS and JSX across the entire
organization.</li>
<li>Worked with PHP, WordPress, MySQL, Javascript, Node, YUI, React, Reflux, Redux, and
Foundation.</li>
<li>Worked closely with sales and built significant ad tech and performance improvements.
</li>
<li>Built Facebook Instant Articles plugin and worked with Facebook Live API.</li>
<li>Built out significant custom analytics for A/B testing, video and general KPIs.</li>
<li>Built React/Reflux API-driven WordPress theme. </li>
<li>Worked as primary contact between engineering and editorial teams.</li>
<li>Led engineering team.</li>
</ul>
<div class="promoted">
<p><span class="black label">Promoted in 2016 from</span> <span class="jobtitle">Full Stack
Developer</span></p>
</div>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2013-2015
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">CFO Publishing</span>
</p>
</div>
<div class="right location">New York, NY</div>
<div class="clearfloat">
<p>
<span class="jobtitle">Content Strategist</span>
</p>
<ul class="jobaccomp">
<li>Worked with all divisions to improve overall web presence by leveraging new technology,
user experience data and narrative
design.
</li>
<li>Developed an RFP, assessed agencies and managed a team of project managers, designers,
engineers,
and external agency engineers on the launch of a new, fully responsive, WordPress-based
website.</li>
<li>Developed and open-sourced a plugin to provide advanced metrics through Google
Analytics, including viewability and
seconds engaged.</li>
<li>Developed and open-sourced community-building plugin Response Stack.</li>
<li>Trained journalists and marketing staff in content development and SEO techniques.</li>
<li>Mentored journalists seeking manager-level editor roles.</li>
<li>Trained marketing staff to leverage new digital tools.</li>
<li>Worked to optimize the digital sales channel.</li>
<li>Tested, deployed and designed tools to increase engagement and create a more positive
user experience.</li>
<li>Worked with developers, sales and audience development units to craft Native Ads and
supporting technology.</li>
<li>Created Sales training materials.</li>
<li>Launched video channel.</li>
</ul>
<div class="promoted">
<p><span class="black label">Promoted in 2013 from</span> <span class="jobtitle">Independent
Consultant</span></p>
</div>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2008-Present
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">Freelance</span>
</p>
</div>
<div class="right location">New York, NY; Fairfax, VA</div>
<div class="clearfloat">
<p>
<span class="jobtitle">New Media and Technology Consultant, Web Developer</span>
</p>
<ul class="jobaccomp">
<li>Provides consulting and development for online media.</li>
<li>Developed and deployed a number of new websites.</li>
<li>Project managed numerous website redesigns.</li>
<li>Managed cross-functional teams that included designers, engineers, agencies and others.
</li>
<li>Retained to provide and implement advice on branding, marketing, targeting, social media
integration and engagement
to onAir LLC.</li>
<li>Retained by onAIR as Acting CTO to implement online content platform through PHP, HTML
and Javascript
development.</li>
<li>Provided strategy, training and talent recruitment and development to onAir LLC.</li>
<li>Retained by Center for History and New Media (George Mason University) as Lead Developer
to develop on
Sloan Foundation-funded PressForward
project. Work targeted at building aggregation tools.</li>
<li>Trained Junior Developers at the Center for History and New Media to pick up and build
their own WordPress themes and plugins.</li>
<li>Provided social media, WordPress and SEO training to select professors and classes at
George Mason University.</li>
<li>Developed day-long Alternate Reality Game (The Hunt 2) with puzzle focus.</li>
<li>Launched a JSON API focused on showcasing networks on WordPresss MultiSite.</li>
<li>Trained a rising cadre of aspiring developers in basic and advanced WordPress
techniques.</li>
<li>Consulted on Knight Foundation grant application</li>
</ul>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2011-2012
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">Nightmare Mode</span>
</p>
</div>
<div class="right location">Online</div>
<div class="clearfloat">
<p>
<span class="jobtitle">Web Developer, Writer, Community Manager</span>
</p>
<ul class="jobaccomp">
<li>Pitched, wrote and published articles covering video games, game design and narrative
design.</li>
<li>Designed, maintained, created modifications and added new options for the website's
WordPress
theme.</li>
<li>Optimized website for search engines and social media. Provided tools for authors and
editors to continually maximize
that optimization.</li>
<li>Regularly trained writers in SEO, SMO and web authoring skills. This resulted in at
least one person leveraging that training to change careers.</li>
</ul>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2008-2012
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">George Mason University</span> - Office of Student Media</p>
</div>
<div class="right location">Fairfax, VA</div>
<div class="clearfloat">
<p>
<span class="jobtitle">Assistant Director for Marketing and Communications</span>
</p>
<ul class="jobaccomp">
<li>Administrative Faculty</li>
<li>Engaged students through social and traditional media. Oversaw social media and
branding,
including 18 Twitter accounts and eight Facebook accounts.</li>
<li>Deploy and manage the onMason blogging and site-building platform.</li>
<li>Build search engine and social media optimization into various student media web
presences.</li>
<li>Manage marketing and public relations for the office. Work to develop and strengthen
outlet brands.</li>
<li>Hired and supervised students </li>
<li>Discovered and encouraged talented students with interests in digital media.</li>
<li>Trained multiple student journalists in digital skills and mentored them in
leadership positions.</li>
<li>Increased ad sales and leveraged non-traditional methods and platforms in order to boost
revenue.</li>
<li>Managed salespeople across multiple zones and specialties.</li>
<li>Represented Student Media at events and functions.</li>
<li>Develop, design, modify, and improve student media outlet websites. Guide students
interested in learning and building
their own websites.</li>
<li>Developed WordPress themes and plugins, including a responsive WordPress theme.</li>
<li>Developed on Connect2Mason Drupal site.</li>
<li>Developed, launched and managed numerous student journalists as part of Mason Votes, a
political coverage hub.</li>
</ul>
<div class="promoted">
<p>
<span class="black label">Promoted in 2011 from</span>
<span class="jobtitle">Community Manager</span>
</p>
<p>
<span class="black label">Promoted in 2010 from</span>
<span class="jobtitle">Technology Manager</span>
</p>
<p>
<span class="black label">Promoted in 2008 from</span>
<span class="jobtitle">Freelancer</span>
</p>
</div>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2010
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">United Press International</span> - UPIU </p>
</div>
<div class="right location">Washington D.C.</div>
<div class="clearfloat">
<p>
<span class="jobtitle">New Media Manager</span>
</p>
<ul class="jobaccomp">
<li>Optimized the UPIU brand's social media presence.</li>
<li>Grew UPIU visibility in the college media space.</li>
<li>Trained college journalists in web focused techniques.</li>
<li>Increased traffic significantly, resulting in the launch of advertising products on the
main website.</li>
<li>Proposed, launched and managed a blog as part of an effort to increase brand
transparency, promote content and join
the discourse in the college media space.</li>
</ul>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2007-2009
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">George Mason University</span> - Information Technology Unit </p>
</div>
<div class="right location">Fairfax, VA</div>
<div class="clearfloat">
<p>
<span class="jobtitle">Lead Resident Technician, Chesapeake-area</span>
</p>
<ul class="jobaccomp">
<li>Worked with clients.</li>
<li>Maintained and repaired student computer systems on-site.</li>
<li>Managed a number of other resident technicians in my area.</li>
<li>Helped bring forward talented technicians to take leadership roles.</li>
<li>Worked with the MAGIC ticket system.</li>
<li>Monitored an advanced phone- and instant message-system for help requests.</li>
</ul>
<div class="promoted">
<p>
<span class="black label">Promoted in 2008 from</span>
<span class="jobtitle">Resident Technician</span>
</p>
</div>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2008-2009
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">United Press International</span> - Voice of Young Voters</p>
</div>
<div class="right location">Washington D.C.</div>
<div class="clearfloat">
<p>
<span class="jobtitle">Featured Blogger</span>
</p>
<ul class="jobaccomp">
<li>Wrote and promoted posts on the topic of economics three times a week.</li>
<li>Sparked a lively debate, building an audience, expressing opinions and ensuring that all
sides of the youth vote were
represented.
</li>
<li>Wrote document, at request of UPI, instructing journalists on how to promote their work
online. Ran training sessions with that document.</li>
</ul>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2007-2008
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">Broadside</span> - Weekly student newspaper </p>
</div>
<div class="right location">Fairfax, VA</div>
<div class="clearfloat">
<p>
<span class="jobtitle">Managing Editor</span>
</p>
<ul class="jobaccomp">
<li>Oversaw the proper formatting and insertion of national and local advertisements</li>
<li>Coordinated coverage of multiple campuses.</li>
<li>Organized a team of editors and staff members.</li>
<li>Oversaw organization and design of a weekly newspaper, checking news budgets and
enforcing deadlines.</li>
<li>Edited copy on 8 to 22 pages a week.</li>
<li>Coordinated various internal sections.</li>
<li>Provided support as a peer mentor to students.</li>
<li>Hired, mentored and trained staff.</li>
<li>Promoted multiple hires.</li>
</ul>
<div class="promoted">
<p>
<span class="black label">Promoted in 2007 from</span>
<span class="jobtitle">Copy Chief</span>
</p>
<p>
<span class="black label">Promoted in 2007 from</span>
<span class="jobtitle">Copy Editor</span>
</p>
</div>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2006-2008
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">VoxPop</span> - Student magazine</p>
</div>
<div class="right location">Fairfax, VA</div>
<div class="clearfloat">
<p>
<span class="jobtitle">Copy Chief</span>
</p>
<ul class="jobaccomp">
<li>Coordinated a team of four copy editors.</li>
<li>Contracted and managed copy editors and writers to insure quality and accuracy.</li>
<li>Formulated a style guide to determine the overall style for writers of the magazine.
</li>
</ul>
</div>
</div>
</div>
<div class="row item">
<div class="two columns">
2004-2011
</div>
<div class="ten columns">
<div class="left joblocation">
<p>
<span class="item-title">Angels Fall First Universe</span> - Multi-platform international
game development team</p>
</div>
<div class="right location">Online</div>
<div class="clearfloat">
<p>
<span class="jobtitle">Lead Writer</span>
</p>
<ul class="jobaccomp">
<li>Managed all writing- and text-focused projects.</li>
<li>Managed content for associated projects from a team, located all over the world, ranging
in age from 15 to 32.</li>
<li>Oversaw and maintained all textual content for the project.</li>
<li>Managed a community of interested consumers and participants, insuring all contributions
met the standards for the project while encouraging global participation.
</li>
<li>Collaborated with the Art Lead, Project Leads and Lead Developer.</li>
</ul>
</div>
</div>
</div>
<hr />
</div>
<div class="row">
<div class="row">
<div class="two columns">
<h4 class="section-title">Skills:</h4>
</div>
<div class="ten columns">
<p>
<b>Developer Training</b>,
Cross-Team Management,
Presenting,
Positioning and Launching New Products,
<b>Typescript</b>,
<b>Node</b>,
<b>PHP</b>,
<b>MySQL</b>,
<b>Javascript</b>,
<b>React</b>, Reflux,
<b>React Hooks</b>,
<b>HTML5</b>,
<b>CSS3</b>,
<b>jQuery</b>,
<b>Adobe Creative Suite</b>,
<b>WordPress</b>, WordPressMU/MS, Adobe Analytics, MailChimp,
<b>SASS</b>, Susy, Gulp, Bootstrap, Foundation, Google AdWords and Ad Server,
<b>Google Analytics</b>, Twitter, Facebook, LinkedIn, OpenX,
<b>Search Engine Optimization (SEO)</b>,
<b>Social Media Optimization (SMO)</b>, Responsive Design, Convergent media, Targeted Facebook
advertising,
<b>AP Style</b>, Drupal, Blogger, QuarkXPress, Audacity, Tumblr, TextPattern, Prezi,
Audition, PHP-Fusion, phpBB, Speed reading, TADS3, Inform7, Omeka,
<b>Git</b>,
<b>Usability</b>, UX Testing, Microsoft Office</p>
</div>
</div>
<hr />
</div>
<div class="row">
<div class="two columns">
<h4 class="section-title">Awards:</h4>
</div>
<div class="ten columns">
<p>
<span class="item-title">Notable Technologies in Audience Tracking Tool.</span> - FOLIO Notable
Technologies
<br />
<span class="item-title">FOLIO 15 under 30</span> - young professionals in magazine media
<br />
<span class="item-title">Top Honors Award for Most Effective Technology Tool</span> - for the
development of Mason Votes
<br />
<span class="item-title">Four-year academic scholarship</span> - to George Mason University
<br />
<span class="item-title">Dean's Challenge Scholarship</span> - College of Humanities and Social
Sciences, 2008-2009
<br />
</p>
</div>
<div class="row"></div>
<hr />
</div>
<div class="row projects">
<div class="two columns">
<h4 class="section-title">Projects:</h4>
</div>
<div class="ten columns">
<p>CCPA Engineering Interface Definition, Rhapsochord, The Ad Performance and Safety Protocol, Response
Stack, PressForward, Advanced Google
Analytics Tools, CFO.com Relaunch, Twitter Archival Shortcode plugin, Thematic Nightmare theme, P2
for Kindle theme, Mason Votes.</p>
<p class="present">
<span class="item-title">Selected Presentations: </span>Fixing the Unplanned Internet: An Ad Tech
Introduction for Engineers <em>(to Mozilla)</em>; Ads, Amplification and Algorithms: Ad Tech Design
Challenges <em>(to Mozilla)</em>; Broken
by Design: Ad Tech Workshop <em>(to The New School)</em>; Ad Tech 101 <em>(to Columbia
University)</em>;
JSON-LD for
Journalists <em>(to Klein News Innovation Camp)</em>; HTML for Beginners, White Space
and Responsive Web Design; SEO101 for
Journalists; SEO201
for Journalists; 50 free tools for journalists; Brand.me: Using social media to brand yourself and
your newsroom; Narrative
Design in Games and the Classroom; Mobile Use in Higher Ed; Using blogging in your news
organization.</p>
<p class="appear">
<span class="item-title">Appearances:</span> Digiday,
<i>Twitterville</i>, Digital Content Next, Hillel.org, FOX5, The Atlantic Online, The Chronicle of
Higher Education online,
CoPress, THATCamp, DC Media Makers, College Media Association NYC Conference: 2012 and 2011.</p>
</div>
<hr />
</div>
<div class="row">
<div class="row">
<div class="two columns">
<h4 class="section-title">Education</h4>
</div>
</div>
<div class="row degree">
<div class="two columns">
</div>
<div class="eight columns">
<h3 class="item-title">George Mason University</h3>
<p>
<span class="jobtitle">Bachelor of Science in Information Technology</span>
</p>
<p class="details">Concentration: Network Administration / Security</p>
</div>
<div class="two columns edlocal">
<p>Fairfax, VA</p>
</div>
</div>
<div class="row degree">
<div class="two columns">
</div>
<div class="eight columns">
<h3 class="item-title">George Mason University</h3>
<p>
<span class="jobtitle">Bachelor of Arts in English</span>
</p>
<p class="details">Concentration: Creative Writing</p>
</div>
<div class="two columns edlocal">
<p>Fairfax, VA</p>
</div>
</div>
</div>
</div>
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