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Post-checkout: Quick Start upsell copy review #36028

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sixhours opened this issue Sep 6, 2019 · 1 comment · Fixed by #36133
Closed

Post-checkout: Quick Start upsell copy review #36028

sixhours opened this issue Sep 6, 2019 · 1 comment · Fixed by #36133

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@sixhours
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sixhours commented Sep 6, 2019

screencapture-wordpress-checkout-offer-quickstart-session-39989612-calobeetesting07-food-blog-2019-08-27-11_36_29

I have some general notes and questions about the copy of this upsell.

  1. First paragraph is missing a word, "than" -- "...in less time than you ever thought possible?"
  2. Do we italicize "Quick Start" for a reason?
  3. Does "WordPress Expert" need to have "expert" capitalized?
  4. The last bullet point, "prevent headaches and problems", sounds negative. The other bullet points are positive. Are we setting an expectation that their site will give them headaches and problems if they don't buy this upsell?
  5. The "No thanks, I'll do it on my own" button is kinda sad, implying I’m, well, on my own. :) “No thanks” seems sufficient and less passive aggressive.
  6. On the whole, the copy is wordy; it's a wall of text. Do we know if it's effective? Have we tested different variations?

To see this upsell, purchase a plan. This is the screen you will see after checking out.

@sixhours sixhours created this issue from a note in Grand Meetup - Fixing the Flows (New) Sep 6, 2019
@victorespigares victorespigares self-assigned this Sep 11, 2019
@victorespigares
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victorespigares commented Sep 12, 2019

Thanks for the feedback and opinions. Upsell team will take a look at the grammatical things and correct as needed, thanks for raising them.

On the long copy vs short copy topic, we definitely tested this (like all the things we do :)) and the results can be found here ( p8Eqe3-xM-p2 ).

@victorespigares victorespigares moved this from New to Assigned in Grand Meetup - Fixing the Flows Sep 13, 2019
@sixhours sixhours added this to To Be Sorted in Fixing the Flows via automation Sep 23, 2019
@sixhours sixhours moved this from To Be Sorted to In Progress: Development in Fixing the Flows Sep 23, 2019
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