Add "total due today" to plans page #38088
Labels
[Feature Group] A8C Marketing & Sales
Automattic's marketing and sales operations for WordPress.com.
[Feature] Plans & Upgrades
All of the plans on WordPress.com and flow for upgrading plans.
Launch
[Type] Enhancement
Projects
We know that sometimes the total amount due can be a shock during signup, given that in some places we promote the monthly amount without showing the yearly amount, despite the fact that annual billing is the only mode we offer. Could we show the amount due today, even if it's not prominent? It seems like springing that number on the user for the first time on the checkout screen might decrease trust. Hypothesis: including the total on the plans page might get us some customers back who are put off solely by the surprise at checkout. (We may lose some customers earlier in the flow, but we probably would have lost them anyway.)
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