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Add "total due today" to plans page #38088

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dwolfe opened this issue Nov 29, 2019 · 2 comments
Open

Add "total due today" to plans page #38088

dwolfe opened this issue Nov 29, 2019 · 2 comments
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[Feature Group] A8C Marketing & Sales Automattic's marketing and sales operations for WordPress.com. [Feature] Plans & Upgrades All of the plans on WordPress.com and flow for upgrading plans. Launch [Type] Enhancement

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@dwolfe
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dwolfe commented Nov 29, 2019

We know that sometimes the total amount due can be a shock during signup, given that in some places we promote the monthly amount without showing the yearly amount, despite the fact that annual billing is the only mode we offer. Could we show the amount due today, even if it's not prominent? It seems like springing that number on the user for the first time on the checkout screen might decrease trust. Hypothesis: including the total on the plans page might get us some customers back who are put off solely by the surprise at checkout. (We may lose some customers earlier in the flow, but we probably would have lost them anyway.)

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Screen Shot 2019-11-29 at 2 14 51 PM

@dwolfe dwolfe added this to Inbox: Needs Triaging in Experience Issues / 0-FSE via automation Nov 29, 2019
@apeatling apeatling moved this from Inbox: Needs Triaging to Will be fixed by Gutenboarding & CoreFSE in Experience Issues / 0-FSE Dec 9, 2019
@davipontesblog davipontesblog added Launch [Feature] Plans & Upgrades All of the plans on WordPress.com and flow for upgrading plans. [Feature Group] A8C Marketing & Sales Automattic's marketing and sales operations for WordPress.com. labels Mar 11, 2020
@sirbrillig
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I love this idea. As it's related to the plans page/signup, it's not part of the checkout redesign so I'm going to remove it from that project, but this should definitely be done. We've seen a lot of people surprised by the price in checkout when they get there.

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Labels
[Feature Group] A8C Marketing & Sales Automattic's marketing and sales operations for WordPress.com. [Feature] Plans & Upgrades All of the plans on WordPress.com and flow for upgrading plans. Launch [Type] Enhancement
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