At the command line:
$ pip install --user serotools
Or, if you have virtualenvwrapper installed:
$ mkvirtualenv serotools
$ pip install serotools
If you previously installed with pip, you can upgrade to the newest version from the command line:
$ pip install --user --upgrade serotools
If you installed with pip, you can uninstall from the command line:
$ pip uninstall serotools