[Feature]: Review Site JSON-LD implementation schema.org for optimisation

[chrisreddington]

Provide a general summary of the suggestion

While the separate issue #61 refers to refactoring the entire partial file, there is a separate piece of work to align to best practices for the structure of site metadata built via JSON-LD.

There is a need to review the updated frontmatter for each section type, and then ensure that it is appropriately handled within JSON-LD. E.g. Are all appropriate details for a person being passed through (e.g. Name, Image, sameAs properties, etc.). This is inconsistent in current implementation.

Context

Improving upon the JSON-LD implementation will have a positive benefit upon SEO performance.

Possible Implementation

• Review schemas at schema.org. Cross reference with each Section (e.g. Blog, Episode, Person, Talk) and ensure that each appropriate property is rendered.
• Ensure that the PR template is updated. Any time that a change is made to a section (i.e. property added/deleted to existing section, or new section added), that the owner has made the appropriate changes in the JSON-LD to reflect this (i.e. added the new references, removed old, etc.)

Implemented Schemas

• https://developers.google.com/search/docs/advanced/structured-data/logo
• https://developers.google.com/search/docs/advanced/structured-data/event#online-event (Online event for upcoming episodes)
• https://developers.google.com/search/docs/advanced/structured-data/sitelinks-searchbox (Update WebSite JSON-LD with their search example)
• https://developers.google.com/search/docs/advanced/structured-data/article (Update blog post with examples from this post)

Considered but not implemented

• https://developers.google.com/search/docs/advanced/structured-data/carousel#summary
  • Could not be implemented as Carousel does not support Episode/Blog types
• https://developers.google.com/search/docs/advanced/structured-data/speakable
  • Could be one for the future when Speakable is more common
• https://developers.google.com/search/docs/advanced/structured-data/qapage
  • Not appropriate for this type of site, as it's more about Q&A such as stack overflow/reddit/etc. where there is interactivity between users, most highest upvote, etc.
• https://developers.google.com/search/docs/advanced/structured-data/how-to
  • May be considered in the future if a blog can map to a specific 'how to' type article.. Could be its own work item.
• https://developers.google.com/search/docs/advanced/structured-data/faqpage
  • May be considered in the future if a blog can map to a specific 'how to' type article.. Could be its own work item.

Your Environment

No response