| Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Source | Source | Source that generated a visit on your site. This source is based on several parameters (referrer, campaign marker) with priority rules between each of them. Information within “visit” range (only 1 value per visit, duplicated on all its events) |
| Medium | Medium | Global family for campaign. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”. |
| Campaign Name | Campaign | All marketing campaigns, all categories combined, that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”. |
| Keyword | Keyword | Details of the keywords purchased for your SEA campaigns that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the ‘Source’ property contains the value “Sponsored links”. |
| Content | Content | The name of the content being displayed |
| Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Visits | Visits | A visit is defined as a set of event that occurred on your site (“onsite event) by the same visitor. If no event is measured during a defined period of time (usually 30 minutes), the visit ends. |
| Bounces | Bounces | Number of visits with less than 2 pages (0 or 1, regardless of the number of events). |
| Bounce rate | Bounce rate | Ratio between bounces and all visits. |
| Visitors | Visitors | Number of visitors (each people recognized mainly with a cookie and who has made at least 1 visit). These visitors are distinct of the period. |
| Page views | Page views | All the pages viewed during a visit. |
| Transactions | Transactions | Number of transaction confirmation events |
| Average session duration | Average session duration | Average time spent on apps sessions for the site. |