Notifications allow teams to be informed about events that have taken place on their campaigns without having to log in to Adloop. #timesavings
Adloop tells you what is happening on your campaigns without having to access your Ads or Analytics platforms.
What kind of informations will I get?
One or ore marketing channels at the same time, or Campaign or even a Creative
What triggers Notifications?
Notifications are triggered according to the parameters you set up. It can be a threshold or just following changes on a Metric.
How frequently?
You choose the frequency, or, if you choose the threshold or objectif reached kind of notification, Adloop will notify you immediately.
Where will I get those Notifications?
Several Destinations are available, we aim at notifying a person but also a team. Email is a mean of Notifications, but also professional chat apps like Slack, Google Chat or Teams.
Prerequisite - For Notifications to work, you must have set-up:
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One or several Data Sources
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One or several [[ Integrations |Integrations]]
A notification requires several elements in order to function properly:
Element | Details |
---|---|
Notification type | The trigger of the notification, the event that will trigger the notification sending. Notification types are chosen by the Adloop team, that can add new ones. |
Destination | The app the notification will be sent to. You must have created your [[Integrations. |
Source | The Date Source you want to be notified about. The Source defines the content of the notification. You can, in some cases, select several Sources for a Notification. You can also filter the Source to limit the scope (for example, you can select a single Facebook Ads campaign). |
Métrics | The metrics that trigger the Notification. For example:
|
Notification | Description |
---|---|
ZERO | You receive a notification when a Metric equals to 0 Examples:
|
- Receive a Notification when my spends ( **Ad Spend** Metric) are more than 10 000€ in 7 days on **Google Ads**
- Receive each monday how my spends ( **Ad Spend** Metric) are progressing towards my goal of 10 000€ in 7 days on **Google Ads**
The Goal Notification is different from the Threshold Notification as it tells you regularly how you are doing regarding your goal and not only when it is reached.
| | VARIATION | Receive a notification when a Metric is changing by a certain %, either up or down, as compared to a previous period. Examples:
- Receive a notification when the Google ads, ad spend varies by more than 10% in 7 over the past week.
- Recieve a notification on how many **Conversions** you have done in **Google Ads** in a set time period.