| Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Sessions | Sessions | Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. |
| Pages views | Page views | Pageviews is the total number of pages viewed. Repeated views of a single page are counted. |
| New users | New users | The number of first-time users during the selected date range. Learn more about how Analytics calculates the number of users. |
| Bounces | Bounces | Bounces is the number of single-page visits. |
| Revenue | Revenue | The sum of revenue from purchases, subscriptions, and advertising |
| Conversions | Conversions | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. |
| Metrics | Custom metrics | Use custom metrics to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics. |
| Goals | Goals | The number of conversions to the goal (Completions) |
| Events | Events | Combination of Event Category and/or Event Action and/or Event Label |
| Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Source | Source | The sources which referred traffic. Includes sources identified via utm_source. |
| Medium | Medium | The medium by which you acquired traffic (e.g., email, referral, organic search). Includes mediums identified via utm_medium. |
| Campaign | Campaign | The names of your Google Ads campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your Campaign Manager 360 or Search Ads 360 campaigns if you have linked those Google Marketing Platform advertising accounts to Analytics. |
| Keyword | Keyword | All keywords, both paid and unpaid, used by users to reach your site. |
| Content | Ad Content | The first line of each Google Ads ad and the utm_content tags that were used in tagged campaigns. |
| Other dimensions | Custom dimensions | Use custom dimensions to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics. |