| Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Ad Spend | Cost | Cost is the sum of your spend during this period. |
| Clicks | Clicks | When someone clicks your ad, it's counted here. |
| Impressions | Impressions | An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen. |
| Impression share | Impression share | Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. |
| Conversions | Conversions | "Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column. |
| Revenue | Revenue | This metric is in beta. Revenue is the total amount of income from all transactions that are attributed to clicks on this ad. Here is revenue in a formula: Revenue - Cost of goods sold = Gross profit |
| Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Product | Product title | The title of the advertised product. |
| Adgroup name | Ad group | The name of the adgroup. |
| Campaign name | Campaign | The name of the campaign. |
| Product ID | Product ID | The unique identifier of a product. |
| Adgroup ID | Ad group ID | The unique identifier of an ad group. |
| Campaign ID | Campaign ID | The unique identifier of a campaign. |