| Ad Spend |
Amount spent |
The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. |
| Clicks |
Clicks (all) |
The number of clicks on your ads. |
| Impressions |
Impressions |
The number of times your ads were on screen. |
| Conversions |
Website purchases |
The number of purchase events tracked by the pixel on your website and attributed to your ads. |
| Revenue |
Revenue |
Number of purchases. |
| Videos completed |
Video plays at 100% |
The number of times your video was played at 100% of its length, including plays that skipped to this point. |
| Videos started |
Video plays |
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. |
| Reactions |
Post reactions |
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Care, Haha, Wow, Sad or Angry. |
| Reach |
Reach |
The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.Attention! You may not see the same data between Adloop & Facebook because Facebook is counting the Reach per “unique people reached” and they are not sending out this information. |
| Comments |
Post comments |
The number of comments on your ads. |
| Shares |
Post shares |
The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. |
| Engagement |
Post Engagement |
Post engagement includes all actions that people take involving your ads while they're running. Post engagements can include actions such as reacting to, commenting on or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link. |
| Engagement rate |
Engagement rate |
Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. |
| Conversions post view |
Omni-purchase |
Refers to a conversion where the user has previously been delivered an impression but not clicked on it. |
| Revenue post view |
Values omni-purchase\view |
Number of purchases. (post-view). |
| Conversions post click |
Omni-purchase |
A conversion that occurs after a user has clicked on an ad. |
| Revenue post click |
Values omni-purchase\click |
Number of purchases. (post-click). |
| Views videos 25% |
Video plays at 25% |
The number of times your video was played at 25% of its length, including plays that skipped to this point. |
| Views videos 50% |
Video plays at 50% |
The number of times your video was played at 50% of its length, including plays that skipped to this point. |
| Views videos 75% |
Video plays at 75% |
The number of times your video was played at 75% of its length, including plays that skipped to this point. |
| Outbound clicks |
Outbond clicks |
The number of clicks on links that take people off Facebook-owned properties. |
| Thruplays |
Thruplays |
ThruPlay is an optimization and billing option for video ads in the video views objective. It measures completion for videos shorter than 15 seconds or videos played at least 15 seconds for longer videos. |