| Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Ad spend | Ad spend | The net commissions earned by a publisher after adjustments such as cancellation and returns |
| Clicks | Clicks | When a website user clicks on a link on a publisher site and is taken to an advertiser's site. |
| Conversions | Conversions | The number of orders. |
| Impressions | Impressions | An impression is a single instance of a link shown to a user. |
| Revenue | Revenue | Total value of orders. |
| Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Affiliate | Affiliate | |
| Affiliate ID | Affiliate ID |