| Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Ad spend | Total Cost | The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule. |
| App install | App install | The number of app install events that are attributed to your ads. |
| Clicks | Clicks | The number of clicks on your ads. |
| Comments | Paid comments | The number of comments your video creative received within 1 day of a user seeing a paid ad. |
| Conversions | Conversions | The number of times your ad achieved an outcome based on the objective and settings you selected. |
| Follows | Paid Followers | The number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Spark Ads. |
| Impressions | Impressions | The number of times your ads were on screen. |
| In app purchase | Purchase | The number of unique purchase events that are attributed to your ads. |
| Likes | Paid Likes | The number of likes your video creative received within 1 day of a user seeing a paid ad. |
| Revenue in app purchase | Total purchase value | The total value returned from all purchase events. |
| Shares | Paid shares | The number of times your video creative was shared within 1 day of a user seeing a paid ad. |
| Videos completed | Video views at 100% | The number of times your video was played at 100% of its duration. Replays will not be counted. |
| Videos started | Video Views | The number of times someone started playing your video. Replays will not be counted. |
| Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Adgroup ID | Adgroup ID | The unique identifier of an ad group. |
| Adgroup name | Ad Group Name | The name of an ad group. |
| Ad ID | Ad ID | The unique identifier of an ad. |
| Ad name | Ad name | The name given to an ad. |
| Campaign ID | Campaign ID | The unique identifier of a campaign. |
| Campaign name | Campaign name | The name of the campaign. |