| Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Ad spend | Total commission | The Total Commission (Publisher + TradeDoubler). |
| Clicks | Clicks | Number of clicks. |
| Conversions | Sales | Number of sales. |
| Impressions | Impressions | Number of impressions. |
| Revenue | Total Order value | Amount of order value. |
| Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Affiliate | Affiliate | Publisher name |
| Affiliate ID | Affiliate ID | Publisher ID |
| Affiliate type | Affiliate type | Publisher type |