| Metric name in Adloop | Metric name in Source | Definition | ||
|---|---|---|---|---|
| Impressions | Impressions | The total number of times a tweet is shown to users, including earned. | ||
| Retweets | Retweets | A count of how many times the Tweet has been Retweeted | ||
| Likes | Likes | The total number of people who liked a tweet by clicking the heart button. | ||
| Replies | Replies | A count of how many times the Tweet has been replied to. | ||
| Engagements | Engagement | A count of the number of times a user has interacted with the Tweet. | ||
| Clicks | Clicks | The total number of clicks on linked URLs. | ||
| Profile clicks | Profile clicks | The total number of clicks on the profile. | ||
| Videos started | Videos started | The total number of videos started. | ||
| Videos completes | Videos completed | The total number of videos completed. | ||
| Videos viewed 25% | Videos viewed 25% | The number of videos viewed to 25%. | ||
| Videos viewed 50% | Videos viewed 50% | The number of videos viewed to 50%. | ||
| Videos viewed 75% | Videos viewed 75% | The number of videos viewed to 75%. |
| Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Account ID | Account ID | Unique identifier of an account |
| Account name | Account name | The name of the account. |