Bing Search Campaigns use the default account level URL template For DSA or Shopping Campaigns refer to the specific parameters
Level in which I put the URL templates | Account level |
Where is it located ? | On the left menu : click on Setting > Account level options > Tracking template |
What parameters should I use ? | loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics) |
URL template | If Adloop is the only tracking template , just copy-paste the following `{lpurl}?loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m} |
Shoud I use both adlcoid & utm_content ? | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future |
Level in which I put the URL templates | Campaign level |
Where is it located ? | For each campaign: Campaign settings > Advanced setting > campaign URL options |
What parameters should I use ? | loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics) |
URL template | If Adloop is the only tracking template , just copy-paste the following {lpurl}?loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType} . Just add the following string at the end of the destination URL &loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType} . If you opt for the utm_content , use this value : &utm_content=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType} |
Shoud I use both adlcoid & utm_content ? | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future |
Level in which I put the URL templates | Campaign level |
Where is it located ? | For each campaign: Campaign settings > Advanced setting > campaign URL options |
What parameters should I use ? | loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics) |
URL template | If Adloop is the only tracking template , just copy-paste the following {lpurl}?loopcd=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId} . Just add the following string at the end of the destination URL &loopcd=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId} . If you opt for the utm_content , use this value : &utm_content=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId} |
Shoud I use both adlcoid & utm_content ? | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future |