r00t={Content}
Note= the various types of customers are: end users, influencers, recommenders, economic buyer, decision maker. And then we should always also consider who are the saboteurs
Content=
- {Type}
- {Problem}
- {DayInTheLife}
- {Organization}
- {ROI}
- {MVP}
Type=What type of customer
Problem=What problem is the customer trying to solve
DayInTheLife=A day in the life of the customer
Organization=Organization and who are the influencers within the organization
ROI=Return on investment
MVP=Minimum set of features