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Final Activities Report Decred in Spanish Proposal 2 from June to December 2020

Highlights

  • Double down on Dev power formation and headhunting with more content and two editions of the Decred Talent Land Blockchain Challenge
  • Efforts and resources towards building Dev power in Spanish through the Decred Talent Land Blockchain Challenge and Dev related content.
  • Organically grow Youtube audience through +50 pieces of new content related to Decred and cryptocurrencies in Spanish
  • Working flows for content creation of #HablemosDecred, Código Decred, Decredizados, Podcast Decred in Spanish and the Decred Talent Land Blockchain Challenge.
  • Broad network of professional contacts in Argentina, Colombia, Ecuador, Mexico, Peru, Spain, Uruguay and Venezuela.
  • Content production: proved funnel from planning to execution on multiple media formats (audio, video, text and graphic design).

Full list of Activities:

Virtual Events:

Videos:

Social Media Content:

News and mentions:

  • May 20th What is Decred? A secure, adaptable and sustainable store of value in Cointelegraph en Español
  • June 9th Blockchain Land Director mention on Latam proposal approval (tweet)
  • June 10th Decred Blockchain analysis from Richard Red translated to Spanish by Territorio Blockchain Magazine (tweet)
  • June 18th Decred On-chain: Realised Cap, MVRV Ratio y Gradient Oscillators in Spanish by Territorio Blockchain Magazine (tweet)
  • June 25th "BTC, ETH and DCR are part of the largest econmic and technological revolution of our generation" on Cointelegraph en Español
  • July 3th Anibal Cripto on Governance panel with Ernesto Contreras from Dash Pay (tweet, tweet)
  • July 17th "More than 20 new devs at Decred" by adcade for Cointelegraph in Spanish (Cointelegraph en Español)
  • August 3th #HablemosDecred 8 mention by criptolugares (Twitter)
  • August 7th Mention of Decred work in Latam by tomee in Cointelegraph en Español (Cointelegraph en Español)
  • August 25th #HablemosDecred 9 Legal perspectives of cryptocurrency mention in Criptonoticias (Criptonoticias)
  • August 26th Cryptocurrencies and the challengues of organic growth in Cointelegraph in Spanish (Cointelegraph in Spanish)
  • September 21st coverage on #HablemosDecred 14 on The wild crypto maximalism (Cointelegraph in Spanish)
  • September 28th coverage on #HablemosDecred 15 on DeFi, NFTs and investments of the future (Cointelegraph in Spanish)
  • October 1st Criptolugares currency of the month (Twitter)
  • October 5th covegare on #HablemosDecred 16 on Cryptocurrencies in Venezuela (Cointelegraph in Spanish)
  • October 13th “21 Heads Crypto art Show: exploring the intersection of art and cryptocurrences”(Cointelegraph in Spanish)
  • October 20th “What are the coming releases planned in Decred ecosystem?”(Cointelegraph in Spanish)
  • October 28th “New edition of #HablemosDecred will explore the state of cryptocurrencies in Mexico”(Cointelegraph in Spanish)
  • November 2nd “Next edition of #HablemosDecred will explore the intersection of cryptocurrencies and journalism”(Cointelegraph in Spanish)
  • November 2nd “Blockchain Summit Latam 2020: exploring governance characteristics on public protocols” (Cointelegraph in Spanish)
  • November 2nd and 3th Blockchain Summit Latam, Decred will be a Silver sponsor (Twitter)
  • November 16th Blockchain Summit Latam mention of Decred Silver sponsorship (Twitter announcement)
  • November 10th "Next edition of Hablemos Decred with LatAmTech CEO" (Cointelegraph in Spanish)
  • November 18th "New edition of Hablemos Decred will explore why companies are buying Bitcoin" (Cointelegraph in Spanish)
  • November 25th "What are differences between DLTs and cryptocurrencies?" (Cointelegraph in Spanish)
  • December 1st "Next edition of Hablemos Decred will explore if cryptocurrencies are really private" (Cointelegraph in Spanish)
  • December 3th "The cryptocurrency Decred increased its price by 50%, growing bigger than DeFi coins" (Cointelegraph in Spanish)
  • December 9th "Next episode of Hablemos Decred will review the cryptocurrency industry in 2020" (Cointelegraph in Spanish)

Social Media Stats and comparison from previous proposal:

Twitter:

  • Followers: 1066 (+359, +50%)
  • Engagement: 3.2
  • Impressions: 237,000
  • Link clicks: 763
  • Retweets: 489
  • Likes: 2400
  • Comments: 149

Instagram:

  • Followers: 477 (+144, +30%)
  • Engagement: 60%
  • Posts: 39
  • Impressions: 741
  • Likes: 711
  • Comments: 28

Facebook:

  • Followers: 763 (+94, +14%)
  • Engagement:
  • Likes: 719
  • Posts: 126
  • Impressions: 338,343 (+305,013, +1000%)

Youtube:

  • Subscribers: 183 (+160, +680%)
  • Engagement: 3.3% (+2.43, +300%)
  • Videos: 55 (+40, +550%)
  • Views: 2913 (+2629, +1000%)
  • Impressions: 23600 (+21,251, +1000%)

Telegram DecredES:

  • Members: 207 (+42, +20%)

Telegram devs@DecredES:

  • Members: 93 new members

Cointelegraph in Spanish:

  • Total article views: 14,168 (+8598, +60%)
  • Total article shares: 81

Financials

  • As of this final report the Decred in Spanish activities have used 94% of the total proposal budget, or around $43,145 usd. This proposal expenditure was divided in 86% for contractors, content creation, design, virtual events, business development, social media management, user support and community organsing; and 14% for marketing expenses. For more information on the previous reports please visit the (Report 1, Report 2 and Report 3, Report 4, Report 5 and Report 6).

  • A detailed list of expenses by diferent categories can be found here:

Content product Units Unitary price Total
#HablemosDecred 18 $620.00 $11,160.00
Código Decred 4 $600.00 $2,400.00
Podcast Decred en Español 4 $600.00 $2,400.00
Decred Blockchain Challenge 1 $4,450.00 $4,450.00
Virtual events 11 $300.00 $3,300.00
Decredizados 4 $600.00 $2,400.00
Written articles 4 $250.00 $1,000.00
Team coordination 1 $2,660.00 $2,660.00
User support 1 $1,385.00 $1,385.00
Moderation 1 $1,720.00 $1,720.00
Social media management (copyright and design TW, FB, YT, IG, TG) 1 $7,970.00 $7,970.00
Sponsorships 4 $475.00 $1,900.00
Giveaways 40 $12.50 $500.00
Total $43,145.00