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---
layout: default
title: Day of Code, 2019
---
<section class="hero">
<div class="hero__container">
<div class="hero__heading">
<p class="hero__text">Fri Nov 22<sup>nd</sup> 2019</p>
<h1 class="hero__title">
<span class="hero__title--word">DAY</span>
<span class="hero__title--word">OF</span>
<span class="hero__title--word">CODE</span>
</h1>
<div class="hero__text hero__text--subtitle">Presented by <a href="https://consonance.app">Consonance</a> as part
of <a href="https://www.thebookseller.com/futurebook-conference">FutureBook 19</a></div>
</div>
<div class="hero__content">
<div class="hero__syntax">
{% highlight HTML %}
<html>
<head>
<title>
Web development for the book trade
</title>
<meta name="audience" content="publishers and booksellers with no coding experience" />
<meta name="keywords" content="websites, bookselling, XML, ONIX, HTML, CSS, Ruby" />
</head>
<body>
<h1>
Using skills you already have, such as:
</h1>
<ul>
<li>A love of words</li>
<li>An appetite for grammar</li>
</ul>
<p>Because tech is the new literacy!</p>
<p>Brought to you:</p>
<ul>
<li>the Friday before FutureBook 2019</li>
<li>by publishers who code</li>
<li>at Hachette on London's Embankment</li>
<li>free with your 2019 FutureBook ticket</li>
</ul>
</body>
</html>
{% endhighlight %}
</div>
</div>
</div>
</section>
<section class="section">
<div class="section__container">
<div class="section__content">
<h1>What was the 2019 Day of Code?</h1>
<p>
40 bookselling and publishing delegates from across the book trade, supported by ~20 coaches,
built a real website on their laptop using free technology showcasing their own selection of book data provided by
Nielsen. The results were showcased the following Monday at FutureBook 19, to inspire and motivate their peers. </p>
<h1>Will there be another one?</h1>
<p> We hope so! <a href="http://eepurl.com/gKKEhz">Sign up to receive updates about the 2020 event</a>.</p>
<h1>Screenshots from the 2019 Day of Code</h1>
{% include carousel.html height="90" unit="%" duration="7" %}
</div>
</div>
</section>
<section class="section">
<div class="section__container--secondary">
<div class="section__container">
<h1 class="section__heading">
Why do you need to code?
</h1>
<div class="section__content">
<ul>
<li>
<h2>The book industry pays too much for software</h2>
<p>
From bookstores to publishing houses, the book business is paying too much for software because of a lack
of knowledge, poor technology choices, bad website briefings, and far, far too low expectations of
technology, that cost time, reputational damage, and seemingly endless customisation fees.
</p>
</li>
<li>
<h2>The book industry doesn’t pay enough for software</h2>
<p>
At the same time, we are not paying enough for software: to train knowledgeable staff, to build our own
solutions, or to innovate with our supply chain, our consumer-facing websites, our workflow, our data
collection, our books. Software that meets needs, saves time, and makes the sale has huge value.
</p>
</li>
<li>
<h2>Software is eating the world</h2>
<p>
“Software is eating the world,” <a
href="https://a16z.com/2011/08/20/why-software-is-eating-the-world/">said Marc Andreessen in 2011</a>,
but the book industry hasn’t moved along far enough from our mention in his article: “Perhaps the single
most dramatic example of this [is when] Borders agreed to hand over its online business to Amazon under
the theory that online book sales were non-strategic and unimportant.”
</p>
</li>
</ul>
<cite>
Publishing is hard to understand. Software is easier! It is so much more cost-effective to train willing book
industry people in software than to train software people in the book industry.
</cite>
</div>
</div>
</div>
</section>
<section class="section">
<div class="section__container--inverse">
<div class="section__container">
<div class="section__heading"></div>
<div class="section__content">
<aside>
Day of Code is designed by book people, for book people, and allows you to
learn from the people already at the intersection of publishing and technology,
push the limits of your work productivity, and
gain new ideas on how to incorporate technology within your own business.
</aside>
</div>
</div>
</div>
</section>
<section class="section">
<p class="section__container--text-sponsors">Day of Code 2019 sponsors</p>
<div class="section__container">
<ul class="section__content--logos">
<li class="section__content--logo"><img src="purple-black-long.png" alt="Consonance logo" class="logo" /></li>
<li class="section__content--logo"><img src="hachette.png" alt="Hachette logo" class="logo" /></li>
<li class="section__content--logo"><img src="futurebook.png" alt="Futurebook logo" class="logo" /></li>
<li class="section__content--logo"><img src="nielsen.png" alt="Nielsen logo" class="logo" /></li>
</ul>
</div>
</section>
<hr/>
<section class="section">
<p class="section__container section__container--text">
We'll be back! Sign up to hear updates before anyone else about the 2020 Day Of Code.
</p>
<div class="section__container section__container--cta">
<a class="button__cta" href="http://eepurl.com/gKKEhz">Join the mailing list</a>
</div>
</section>