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work-dr.html
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work-dr.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Fail Forward</title>
<link rel="stylesheet" href="style.css">
<link rel="shortcut icon" type="image/png" href="images/favicon.png"/>
<meta property="og:title" content="I need an internship">
<meta name="description" property="og:description" content="Hey, I’m a digital design student and I'm looking for an internship during my semester in spring 2018.">
<meta property="og:url" content="http://ineedaninternship.design/">
<meta property="og:image" content="images/logo.png">
<meta property="og:image:alt" content="Logo">
</head>
<body>
<nav>
<div class="menu">
<ul class="menu-items">
<li>
<a href="work.html"><span class="red">Work</span></a>
</li>
<li>
<a href="fail-blog.html">Fail blog</a>
</li>
<li>
<a href="about.html">About</a>
</li>
</ul>
<div class="logo">
<a href="index.html">I need an <span class="red">internship</span></a>
</div>
</div>
</nav>
<article>
<div class="article-titel">
<h1>Working in a digital department at the Danish Broadcasting Corporation</h1>
<p><b><i>Year</i></b>: Since 2015<br><b><i>Work-work</i></b>: Telling stories about people<br><b><i>My role</i></b>: Visual language, photographer, VJ, learning</p>
</div>
<div class="article-intro">
<p>Personally, the projects and experiences in DR are many: Cross media coverage of shows from <a href=""></a>X Factor to the Crown Prince Couple's Awards; telling peoples stories through the universe of TVÆRS; covering summer festivals; brainstorming and developing new formats; data driven insights to rationalize arguments. And more. A lot of my work here has been telling stories with photography, video and graphics starting as intern and then employed – making content worth sharing.
<br><br>
Statistics! In 2015 <b>4694</b> pictures went through my Lightroom Library.In 2016 it was <b>50223</b>. And now in October 2017 it is already <b>69132</b> and still counting.</p>
</div>
<div class="article-top-pic">
<img src="images/dr-top.jpg" alt="Top picture">
</div>
<h2>Challenge</h2>
<div class="article-text">
<p>Times are changing and story telling is cross media: fluidly moving the people between digital platforms and channels. Furthermore, great technology is present and accessible but most be utilized with care. Because what seems like audio-visual high production value for DR, may not reflect an external reality. This is in terms of co-creation, user-engagements, and cross promoting. What do people want to engage in? This demands a qualitative understanding of the national media culture in terms of what the users really wants to be part of, like, if they are asked to co-create. There are barriers.
<br><br>
oining a rather small digital editorial covering events, shows, and awards during my internship on my bachelor’s programme in Fall 2015, I have seen this department rapidly growing. Both growing in terms of good hands available, economy available, and organisational changes. It is a growth reflecting this national media culture, where social media and digital platforms becomes an integrated part of the whole media experience: exclusive value-added content by following platforms across each other has become vital.
<br><br>
This also brings in another important challenge in terms of a shifting production and organisational structure in terms of what the central platform is. Actually, I wrote my bachelor thesis around this topic. Wow.</p>
<div class="article-text-pic">
<img src="images/dr-radiohead.jpg" alt="Radiohead at Northside, 2017">
</div>
</div>
<h2>Learnings</h2>
<div class="article-text">
<p>At DR the bottom line is not about “dollars” due to its public service domain. Broadly speaking. It’s about reaching people with stories and content that are worth sharing – also stories and content that surprises, challenges, and unifies – though, still without throwing money out the window. The approach reminds me of a somehow common design approach: Human centered-thinking in a reality where a media ecology constantly makes people and users move in the landscape. Here, platformes should be combined and seen as supplements to each other. Synergy.
<br><br>
Another learning is the focus on the use of technology in shifting production conditions. Because, if we focus solely on the technology, we are going to loose relevance. The problem is not technology, but about the social, cultural, and political protocols that surrounds the technology and a part of explaining why the technology is used – or not. I find this across design disciplines whether we are creating digital stories worth sharing og digital products worth using.</p>
</div>
<div class="article-text-pic">
<img src="images/dr-selfie.jpg" alt="Picture taken between show and edits">
</div>
</div>
</article>
<section class="work">
<h2>See my other projects</h2>
<div class="work-grid">
<div class="gallery">
<a href="work-wwlfdmd.html">
<img src="images/wwlfdmd-1.jpg" alt="What We Learnt From DMD">
<div class="work-titel">WWLFDMD</div>
<div class="work-year">Fall 2016</div>
<div class="desc">An online encyclopedia for students at the Digital Media and Design-programme on ITU – filled with methods, tools, and theory</div>
</a>
</div>
<div class="gallery">
<a href="work-informed.html">
<img src="images/Informed-1.jpg" alt="Informed">
<div class="work-titel">Informed</div>
<div class="work-year">Spring 2017</div>
<div class="desc">A contextual news app – aggregating personalized content for its user on the go in the metro or in their home on the couch</div>
</a>
</div>
</div>
<div class="gallery">
<a href="work-ember.html">
<img src="images/ember-1.jpg" alt="Ember">
<div class="work-titel">Ember</div>
<div class="work-year">Spring 2017</div>
<div class="desc">An interactive artefact exploring notions of physical form, temporal form, and the interaction gestalt</div>
</a>
</div>
</div>
</section>
<footer>
<div class="social">
<ul class="social-items">
<li>
<a href="https://www.linkedin.com/in/frederikhoejfeldtnielsen/" target="_blank">LinkedIn</a>
</li>
<li>
<a href="https://www.facebook.com/profile.php?id=747602854" target="_blank">Facebook</a>
</li>
<li>
<a href="https://www.instagram.com/hilsenfrederik/" target="_blank">Instagram</a>
</li>
<li>
<a href="mailto:frho@itu.dk">Email</a>
</li>
</ul>
</div>
<span>Frederik Højfeldt Nielsen – 2017</span>
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