38% opt-in rate from a product page
This pop-up on a product page converts into opt-ins at a 38.4% rate...
On an ebook product page an author added a popup that converted into opt-ins at a whopping 38.4%.
Here are the details:
- The pop-up appeared 15 seconds after a visitor viewed the product page.
- It offered the first chapter of that book for free.
38.4% of people left their email!
That's a perfect way to nurture them and boost sales - and even promote your next book/product.
https://sumo.com/stories/pop-up-statistics
+271% more opt-ins (study)
How RocketMemory managed to increase their opt-ins by +271% without reducing number of form fields...
RocketMemory had low conversions for opt-ins: 5.15% But they couldn't reduce the number of fields in their form.
They asked for:
- First name
- Age
- Gender
- Are you a student: yes/no
- Are you taking classes or studying for something? yes/no
After they made the following changes, their signup rate increased by 271% (more than triple!)
Here's what they did... They split the flow into 4 micro-commitment steps:
Step #1: "Would you like to receive memory techniques specifically geared to what you're studying?": Yes/No
Step #2: "Are you a man or a woman?": 2 options
Step #3: "Which of the following describes you?": 4 options to choose from.
Step #4: "Where Should I Send Your Personalized Memory Tips?": input your name and email.
As you can see, they asked for the same info but in 4 different steps.
The result is amazing: over 3 times more opt-ins.
https://www.crazyegg.com/blog/science-of-micro-commitments
3.5 million opt-ins analysis
They analyzed over 3.5 million opt-ins and found a magic number for the best conversions...
Sumo analyzed over 3.5 million opt-ins from "Scroll Popups"... and found the magic number that creates the best conversions.
You know those modals that pop up after you scroll down to a certain point in the article, landing page, or product page. And you probably thought, “where's the best place to show them”.
Here's what the huge research says.
The best place to show your "Scroll Popup" is 47.7% down your page.
https://sumo.com/stories/attention-grabbing-popups
+181% better opt-in rate (secret targeting)
Secret ad targeting that boosted opt-in rates for Periscopix by 181%...
Periscopix used this smart targeting and boosted their opt-in rate by 181%. http://www.periscopix.co.uk/clients/case-studies/world-first-gmail-ads
How?
Have you heard of Gmail Ads? The Gmail ad looks like a regular email in your inbox.
It means your ad targets people actively using email now - this is why it converts better into opt-ins.
How to activate this secret targeting?
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When choosing how to target your ads, click on “Use a different targeting method.”
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Choose "Placements".
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Search for Gmail and you’ll see it in the list.
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Add “mail.google.com” from the list that populates.
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Once you confirm the campaign, you’ll need to hit Ads -> + AD -> Ad gallery.
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Choose Gmail Ads and fill in all fields.
P.S. Remember to confirm that your ad is formatted for the smaller screen and loads quickly, because 75% of Gmail users access their accounts from their mobile device.
https://neilpatel.com/blog/the-beginners-guide-to-gmail-ads
60% open rate for sales emails (Smart)
How this company achieved a 60% open rate for sales emails...
You want to convert your email subscribers into customers. But you are afraid to lose them once you start selling.
This company was selling air conditioners. They were also sending out weather forecasts daily through emails and text messages to their subscribers.
How do you think they decided to send sales emails to buy an air conditioner?
Only when the temperature crossed 75°F (24°C).
60% of those emails and close to 90% of the text messages were opened.
https://neilpatel.com/blog/how-to-optimize-your-ecommerce-website-for-mobile-devices/
+12% more subscribers (easy)
+12% more subscribers (easy)
I was looking for this experiment for a long time.
You’ve probably seen this many times - Opt-in forms asking for name and email.
https://www.leadpages.com/blog/ab-test-how-many-fields-opt-in-form/
These guys ran an A/B test and saw that...
Asking for just an email increased conversions by 12.44% compared to asking for name and email.
Huh.
1,000 new subscribers in 60 hours (study)
This approach helped Sarah to get over 1,000 new subscribers in 60 hours with $0 spent
You’ve created an awesome article, it gained a bunch of shares and a good position on Google. You invested a week to create it and 2 weeks to promote it.
Now the only way to grow more is to invest 3 more weeks into another epic article. Right?
Wrong.
Sarah Peterson used a different approach, invested one day, and got over 1,000 new subscribers in 60 hours. All while spending $0.
The approach is called republishing. Here's how you can apply it:
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Find media that accepts republishing. Here's a simple hack on how to do this fast: Just Google: YOUR_TOPIC "this article was originally published"
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Send an email similar to this: Subject: [Something eye-catching and not generic] Body: Hi [Editor name],
[Personal connection point]
I recently wrote an article about [topic] which my audience has enjoyed. I think [publication name’s] audience would love the article as well, because [why?].
I’ve included the article in the body of this email below, and if you’d rather check the original article out here is the link:
[link].
If you enjoy the article and think it would be a good fit, I would love to have it republished on [publication name].
Let me know what you think.
[Your name]
- When your article gets accepted, ask to place a canonical tag to your original article (it helps Google to understand where the original article is):
https://sumo.com/stories/traffic-from-republishing
Free email marketing tool by Google
TODAY'S HACK
If you want to boost your retention, leverage email marketing, and pay $0, use this free email service by Google...
Email marketing requires time and it costs you money. The bigger your email list is, the more you have to pay.
But what if you just want to notify your email subscribers about new blog posts automatically = Boost your retention. What if it costs you $0.
Sound interesting? ;) Well. There is one free tool by Google that I just noticed.
Here's what this tool does for you:
- It delivers your new blog posts to your subscribers via email.
- People can subscribe from your website.
- This tool is owned by Google. Where do you think they deliver emails: to spam or to inbox? ;)
- You can export your email list at any time.
- It's free.
What is this tool?
feedburner.google.com
P.S. If you mix this free tool with another free tool - Welcome Mat by Sumo - OMG, that's going to be massive! https://sumo.com/app/welcome-mat