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MSUS Solution Accelerator

Digital Experience Solution Accelerator

Delivery of compelling digital experiences has become a key marketing strategy and a natural extension of live events. Complexity and costs are a barrier to entry for many companies. Additionally, a lack of real-time data and audience insights for optimizing content can make it difficult to grow brand affinity and achieve real ROI.

The Digital Experience Solution brings together proven technology from partners MediaKind, Evertz Microsystems, and Lumen in a scalable on-demand service that moves the entire live stream process offsite and into the cloud, enabling remote teams to work together in real-time. The accelerator leverages Azure Synapse Analytics and Dynamics 365 Customer Insights to deliver rich analytics for event measurement and feedback in a secure environment.

Challenges

  • Complex operations due to the need for multiple vendors, navigating onsite logistics, and health restrictions.
  • High operating costs and up-front investments create barriers to entry and add pressure to deliver ROI.
  • Limited data and analytics leave companies struggling to gain insights into consumer brand affinity.
  • Security for content and data is critical to maintain, and breaches are inherent risks.
  • Monetization tactics can be challenging to integrate and personalize, leading to poor experiences that erode trust in the brand.

Benefits

  • Simplify operations by eliminating the need to coordinate with multiple vendors.
  • Reduce your carbon footprint with remote production teams and Microsoft cloud sustainability initiatives.
  • Protect content and data with advanced security and privacy features from Microsoft.
  • Reduce operating costs by enabling producers to work remotely.
  • Create monetization opportunities and build your customer funnel with personalized ad experiences for users.
  • Gain valuable, timely audience insights to increase customer engagement and retention.

Architecture

Digital Experience Solution Accelerator Architecture

License

Copyright (c) Microsoft Corporation

All rights reserved.

MIT License

Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the ""Software""), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED AS IS, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE

Contributing

This project welcomes contributions and suggestions. Most contributions require you to agree to a Contributor License Agreement (CLA) declaring that you have the right to, and actually do, grant us the rights to use your contribution. For details, visit https://cla.opensource.microsoft.com.

When you submit a pull request, a CLA bot will automatically determine whether you need to provide a CLA and decorate the PR appropriately (e.g., status check, comment). Simply follow the instructions provided by the bot. You will only need to do this once across all repos using our CLA.

This project has adopted the Microsoft Open Source Code of Conduct. For more information see the Code of Conduct FAQ or contact opencode@microsoft.com with any additional questions or comments.

Trademarks

This project may contain trademarks or logos for projects, products, or services. Authorized use of Microsoft trademarks or logos is subject to and must follow Microsoft's Trademark & Brand Guidelines. Use of Microsoft trademarks or logos in modified versions of this project must not cause confusion or imply Microsoft sponsorship. Any use of third-party trademarks or logos are subject to those third-party's policies.