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extend-customer-journeys-custom-channels.md

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title description ms.date ms.topic author ms.author search.audienceType
Extend customer journeys using custom channels in outbound marketing
Beyond the out-of-the box tiles (channels) provided for customer journeys, partners can create custom channels to extend the marketing capabilities in outbound marketing.
10/19/2020
overview
alfergus
alfergus
developer

Extend customer journeys using custom channels in outbound marketing

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Important

This article only applies to outbound marketing.

Customer journey orchestration in Dynamics 365 Customer Insights - Journeys lets marketers create multi-step, multi-channel marketing campaigns that target a specific segment, deliver marketing email messages, respond to contact interactions, launch workflows, and more. More information: Use customer journeys to create automated campaigns

Customer journeys are built by adding tiles from the in-place menu on the designer canvas to build the journey execution flow. Beyond the out-of-the box tiles provided for customer journeys, partners can create custom channels to extend the marketing capabilities in Customer Insights - Journeys.

Workflow tile.

You can create a custom channel, such as text (SMS) or social media, and expose the channel as a “tile” in the journey designer and make it accessible from the in-place menu on the canvas under the "Custom tiles" category. These custom channels provide similar capabilities to the out-of-the box channels, including sending communication, tracking customer interactions, and adding if/then conditions to branch the paths within a customer journey.

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