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title author description ms.author ms.date ms.topic ms.service keywords ms.localizationpriority
Scorecard metrics
yegarci
Provides descriptions for each scorecard metric.
yegarci
11/20/2023
article
playfab
playfab, experiments, experimentation
medium

Scorecard metrics

PlayFab has preidentified a set of simple, effective, and actionable metrics for analysis of experiment results. These are tracked and categorized to measure impact on the acquisition, activation, retention, and revenue of the title. These are computed based on the player_logged_in and player_realmoney_purchase events.

The identified metrics are calculated for the time the experiment ran so far based on the configured duration. The metrics are:

Type Metric Description
Acquisition Average Login Per User Average number of times a user has logged in
Activation Payer Conversion Rate Percentage of active users who made a purchase
Revenue Average Revenue Per User Average amount of revenue generated per user, including users that didn't make any purchases
Retention Day N Retention (N = 1, 2, 3, 5, 7, 14, 21 day) Percentage of users who logged in N days after seeing the experiment

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