l10n_es_partner_data.xml

<?xml version="1.0" encoding="utf-8"?>
<!-- © 2016 Carlos Dauden <carlos.dauden@tecnativa.com>
     License AGPL-3.0 or later (http://www.gnu.org/licenses/agpl-3). -->
<odoo noupdate="1">
    <record id="comercial_name_pattern" model="ir.config_parameter">
        <field name="key">l10n_es_partner.name_pattern</field>
        <field name="value">(%(comercial_name)s) %(name)s</field>
    </record>
</odoo>