| title | layout |
|---|---|
Word List |
article |
These words can be slippery. Here’s how we write them.
- add-on (noun, adjective), add on (verb)
- back end (noun), back-end (adjective)
- beta
- checkbox
- coworker
- double-click
- drop-down (noun, adjective), drop down (verb)
- e-commerce (the industry)
- eCommerce360 (the MailChimp feature)
- ePub
- email (never hyphenate, never capitalize unless it begins a sentence)
- To name
- From name
- Reply-to name
- Subject line
- Cc, Bcc
- emoji (singular and plural)
- front end (noun), front-end (adjective)
- geolocation
- hashtag
- homepage
- integrate
- internet (never capitalize unless it begins a sentence)
- login (noun, adjective), log in (verb)
- Like (the social media activity)
- OK
- online (never capitalize unless it begins a sentence)
- opt-in (noun, adjective) , opt in (verb)
- pop-up (noun, adjective), pop up (verb)
- signup (noun, adjective), sign up (verb)
- sync
- tweet, retweet
- username
- URL
- website
- WiFi
- automagical (we used to say this a lot, and we’re embarrassed about it)
- funnel, incentivize, leverage, disruption, thought leader, or other fluffy corporate terms
- internets, interwebs, or any other variation of the word “internet”
- ninja, rockstar, wizard, unicorn (unless referring to a literal ninja, rockstar, wizard, or unicorn)
- young, old, elderly, or any other word describing a person's age
- crushing it, killing it
- crazy, insane, or similar words to describe people