- Understand branding
- Get to grips with innovation
Questions you should be able to answer at the end
- What is branding? And why does it matter?
- Am I ready for the presentation next week?
- Where does innovation begin?
- Why do we need innovation?
| Who | What |
|---|---|
| Callum Peyman Milton |
What do we mean by 'branding'? |
| Mayur Micheal |
What do we mean when we say 'brand propositioning'? |
| Dominic Richardo |
What is 'unique selling proposition'? |
| Emma Jacob |
Why is a 'brand leader' and 'brand ambassador' important? |
| Kevin Muhammad Kaleshe |
What does 'brand equity' mean? |
What is innovation?
Talk to your side partner for 5 minutes and research online.
Tell us what you have found! and show examples.
What is the most innovative brand you know of and why?
Spend 45 minutes researching the most innovative brand you know and prepare a 5 minute presentation with questions for the group.
Some questions you might ask yourself is:
- What is their history? How did they come about?
- How has the brand changed through time?
- What renders the brand distinctive from others?
Is the brand desirable, viable and feasible?
To prepare you for next week we will go over your challenges and see if we can work through them together.
Prepare for presentations next week with your group
Remember that when you are blogging use images, videos, graphs and other interesting ways to illustrate your thinking. Next week you will be pitching your brand-refresh and this is a great opportunity to reflect upon how to be persuasive.
What are some of the techniques to be persuasive when presenting?