justaddapicnic.com
We are looking to build a site to help find places to go that don't cost the earth.
It is a dynamic site that compiles / renders to static html which can be hosted on AWS.
We are trying to map out Just Add A Picnic to help understand how to improve it. Taking the parent with children as the anchor point of all these maps.
First we have the Value Map 
where we are depicting the value hidden or visible to the end consumer
Then we have a Wardley map with flow 
to show where the money and the information flow
finally we have a simplified map with opportunities 