Effinity is a digital acquisition agency.
Using Effinity server-side tracking you can track lead and sale conversions.
- Events structure: our Events reference suits Effinity lead and sale tracking, meaning that your data is properly bridged to the expected fields in an optimized way.
- Prebuilt mappings: data mapping for event-based destinations happens automatically, which simplifies user inputs.
Settings | Description |
---|---|
Advertiser Id |
|
Conversion Type |
|
Effinity Cookie Name |
Enter a cookie name holding Effinity key landing values. Expected cookie structure: "[ID_COMPTEUR],[PROD_ID],[EFFI_ID],[EFFI_ID2]" (E.g. "01010101,1234,567890,098765", without quotes). [1] |
{% hint style="info" %}
[1] If you don't provide a cookie name for effinity landing values, it's mandatory that you provide them usingpartners.effinity
fields. See Field Mappings for more details.
{% endhint %}
Commanders Act Events | Effinity Tracking |
---|---|
generate_lead |
lead |
purchase |
sale |
{% hint style="info" %}
The Effinity property consent_performance
is always set to 1
. Manage your consent settings using the filter tab of this destination.
{% endhint %}
Commanders Act Properties | Effinity Properties |
---|---|
Advertiser Id | id |
currency | monnaie |
revenue | montant |
id | ref |
| id_compteur [1] |
| prod_id [1] |
| effi_id [1] |
| effi_id2 [1] |
payment_method | payment |
coupon | voucher |
{% hint style="info" %}
[1] partners.effinity
fields have priority over Effinity Cookie Name
.
{% endhint %}