Equativ is an advertising technology company.
Using this destination you can share audiences with Equativ using the Audience data - API integration.
The Equativ Audience destination provides the following key features:
- Audience sharing: our Events reference model drives audience sharing with Equativ, meaning that you can synchronize your existing user segments, with your partner, in a seamless way.
{% hint style="info" %} Select your audiences/user segments to be shared and synchronized with Equativ. {% endhint %}
Created segments using Equativ Segment API holds the following properties:
| Property Name | Property Value |
|---|---|
active | true |
description | context.segment_name |
name | context.segment_name |
price | 0 |
segmentId | ca_context.site_id_context.segment_id |
selectable | true |
ttl | 2147483646 |