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Understand requirements from owners of multiple brands via PRAM and IAB TL #24

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jwrosewell opened this issue Sep 17, 2020 · 0 comments
Open

Understand requirements from owners of multiple brands via PRAM and IAB TL #24

jwrosewell opened this issue Sep 17, 2020 · 0 comments

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@jwrosewell
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Action from 16th September 2020 F2F for W3C team to invite input form PRAM via IAB TL.

The Partnership for Responsible Addressable Media (PRAM) represent a significant number of brand owners that will be impacted by the problems this proposal seeks to solve. Organisations include Ford, Adobe, GM, IBM, Mastercard, P&G, Unilever, Disney, Google, Facebook, and the US Postal Service. The IAB Tech Lab oversee the Partnership’s technical standards efforts are members of the W3C.

Similar to input on TCF2 the W3C team could arrange for IAB TL and PRAM to provide this input via TPAC sessions.
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