| contributors | originalURL |
|---|---|
Jeehut |
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"Later this year" able to use custom product pages & product page optimizations
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Custom product pages
- Different features can be showcased for different users
- Customizable metadata: App preview videos, screenshots, promotional text
- Pages are fully localizable
- Shareable via unique URL (e.g. for a newsletter, highlighting a specific feature)
- App Analytics: Impressions, Downloads, Conversion, Retention, average proceeds
- Up to 35 custom product pages possible (per app)
- No submitting of new version of app needed for custom product pages
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Product page optimizations
- "Original" and "Treatment" page, basically "A/B" testing
- Up to 3 different treatments possible, reach can be chosen
- App icon, preview videos etc. changeable
- Users with alternative treatment will see the alternative app icon in home screen
- Developers need to add alternative app icons into their assets
- Restricting a treatment to a specific language is possible
- Monitor: Impressions, Downloads, Conversion, Improvement
- Most effective treatment can then be applied in next update to be default
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Full API support in App Store Connect API for both features (automatable)