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WordPress 6.5 Release Marketing & Communications Plan Overview #356

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thetinyl opened this issue Jan 24, 2024 · 14 comments
Closed
15 tasks done

WordPress 6.5 Release Marketing & Communications Plan Overview #356

thetinyl opened this issue Jan 24, 2024 · 14 comments
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release marcomms Issues relating to major release marketing and communications needs. wordpress.org

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@thetinyl
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thetinyl commented Jan 24, 2024

This project plan issue tracks and manages marketing activities for the WordPress 6.5 release. It includes a list of expected deliverables and a workback schedule.

Its main purpose is to keep things organized for Marketing and Communications release leads, @thetinyl and @DanSoschin. Additionally, it’s a way for anyone interested to follow along with the work.

WordPress 6.5 is scheduled to ship on March 26, 2024. View the release calendar.

Deliverables and assets outlined here follow the recommendations provided in the Marketing & Communications Release Cycle Guide.

List of Deliverables

6.5 MarComms Google Drive

Release milestone announcements on /News:

Release marketing content assets:

  • About page copy
  • Release microsite copy
  • Social media promotional content

Creative assets:

*Note: The Jazzer identity and design work is managed by project leadership and delegated to a limited number of individuals. This is to make sure the information is kept confidential until the surprise reveal once the release ships.

Workback Schedule

The dates outlined here are what we, as MarComms leads, will be aiming for. They are subject to change based on the release process and will be kept up to date as things progress.

Date Deliverables
31 January Beta 1 draft for review
9 February Beta 1 draft complete
13 February Beta 1
14 February Beta 2 draft for review
15 February About page draft for review
19 February Beta 2 draft complete
20 February Beta 2
21 February Beta 3 draft for review
26 February Beta 3 draft complete
27 February Beta 3
" About page complete
29 February RC1 draft for review
4 March RC1 draft complete
5 March RC1 includes a “hard string freeze” + Field guide
7 March RC2 draft for review
11 March RC2 draft complete
12 March RC2
12 March GA draft for review
14 March RC3 draft for review
18 March RC3 draft complete
19 March RC3
25 March Dry Run
" GA draft complete
26 March 6.5 Official Release 🎉

How to Follow Along

Aside from regular updates to this overview issue, your 6.5 MarComms release leads will be communicating regularly in the #6-5-release-leads channel on Slack.

If you have questions, feel free to reach out to me (@laurlittle) and Dan (@DanSoschin) in the #marketing channel on Slack.

We will be making regular calls to contribute as drafts are ready for review, so if you’re interested in lending a hand—be on the lookout for those!

@thetinyl thetinyl added wordpress.org release marcomms Issues relating to major release marketing and communications needs. labels Jan 24, 2024
@thetinyl
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As the Beta 1 draft is in progress, I shared a working list of notable features with the release squad for early feedback.

@thetinyl
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thetinyl commented Feb 1, 2024

The Beta 1 draft has been shared with the release squad for review. It's also open to Marketing team for review. 🎉

@thetinyl
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thetinyl commented Feb 9, 2024

Updates for the week of February 5:

  • The Beta 1 draft has been updated and the final review round is in progress. The goal is to get this loaded into the CMS on February 12, to circulate the preview for a last look ahead of the release party scheduled for February 13 at 14:00 UTC.
  • The About page content is slightly delayed in terms of sharing for review. Hoping to have a draft ready for feedback next week.

@thetinyl
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thetinyl commented Feb 13, 2024

The WordPress 6.5 Beta 1 announcement has been shipped! 🚀

Please share and amplify on all your favorite social channels:

@thetinyl
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Updates for the week of February 12

  • As noted above, the Beta 1 announcement officially shipped!
  • The Beta 2 announcement post is in public preview and open for copy edits (due February 19 at 20:00 UTC).
  • The About page draft is also ready for review and feedback (due February 20 at 17:00 UTC).

@thetinyl
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thetinyl commented Feb 21, 2024

The WordPress Beta 2 announcement has been shipped! 🚀

Please share and amplify on all your favorite social channels:

@DanSoschin
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Here's a draft of the Beta 3 post.

@thetinyl
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The WordPress Beta 3 announcement has been shipped! 🚀

Please share and amplify on all your favorite social channels:

@thetinyl
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thetinyl commented Mar 5, 2024

The WordPress 6.5 Release Candidate 1 announcement has set sail! ⛵

Please share and amplify across all your favorite social networks:

@thetinyl
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thetinyl commented Mar 8, 2024

Update for the week of March 4

@thetinyl
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Update for the week of March 11

@thetinyl
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thetinyl commented Apr 2, 2024

Say hello to WordPress 6.5 "Regina"! First download/update, then remember to share the news with your networks!

@thetinyl
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thetinyl commented Apr 8, 2024

With WordPress 6.5 "Regina" released last week, all marketing and communications activities are completed—with social ongoing for the next little while.

For those who followed along, please share any feedback about the MarComms process for 6.5 as comments in this overview issue. I'll leave it open until April 15 to collect it all for future release leads.

🚀

@thetinyl
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For those who followed along, please share any feedback about the MarComms process for 6.5 as comments in this overview issue. I'll leave it open until April 15 to collect it all for future release leads.

Looks like there's no immediate feedback, so I'll close this issue out. 👋

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