100.srt

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[ Applause ]

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[ Music ]

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[ Music ]

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[ Applause ]

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>> Thank you.

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Thank you.

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Thank you.

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Thank you.

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Thank you.

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Thank you.

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[ Applause ]

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I'm really glad you like that.

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Those words mean a great
deal to us, and you'll see

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that reflected throughout
the show today.

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Welcome to the Worldwide
Developers Conference.

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You're going to have
incredible week.

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This is our 24th WWDC.

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It's the longest running
developer conference

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that we're aware of.

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It's truly worldwide.

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We have attendees this
morning for over 60 countries

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and two-thirds of the people

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in the audience today are
here for the first time.

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[ Applause ]

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No hazing from the
upperclassman.

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We've got a great week planned
for you with over 100 sessions

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and over 120 hands-on labs so
you can bring in your code,

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get some help tuning
it or get just

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about any question answered.

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We also have over 1,000
engineers here this week,

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so grab them, make use of
them, they're here to help.

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But don't ask them
about future roadmaps.

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Now, the Developer Program
is incredibly vibrant.

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We have over six million
registered developers with one

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and a half million of those
added in the last year alone.

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Demand for this show
has never been greater.

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We sold out in just
over a minute.

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[ Applause ]

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I'm really sorry we couldn't
accommodate everyone.

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This is the biggest
venue that we can get.

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But we are posting
sessions online everyday

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so that developers can
follow us remotely.

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I'd like to get started
this morning

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with the few updates
beginning with Apple retail.

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Of course, our retail stores
are the best place to discover

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and explore our products,

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and over a million people
per day did that last year.

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and over a million people
per day did that last year.

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It's phenomenal.

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Our stores are filled with
our colleagues who work

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at our stores because
they're passionate

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about how Apple technology
can enrich people's lives.

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Our stores had become
integral parts

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of the communities
that they serve.

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Tens of thousands of school kids
pick their local Apple Store

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as the destination for
their annual field trip.

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And millions of customers
come to our stores

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for personal training so that
they can learn to get the most

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out of their Apple products.

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We now have 407 stores
around the world.

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We're operating in 14 countries.

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And we've recently opened this
beautiful store in Berlin.

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It is really awesome.

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It's in a 100 year old building.

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It was originally one of the
first theaters in Berlin.

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We've painstakingly honored
the history of the building

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We've painstakingly honored
the history of the building

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by restoring the facade
and the original theater,

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and added some classic
Apple touches along the way.

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The theater is integral to
the building but separate

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from the store, and we'll be
hosting many events throughout

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the year for the communities
from music to films and more.

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We had our signature
crowds at the opening.

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And we were so excited about
this opening, we made a video

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and I'd like to run it
for you this morning.

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[ Music ]

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[ Music ]

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[ Applause ]

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[ Applause ]

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That's Berlin.

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It's a fantastic store
in a great location.

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Only Apple could do this.

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Now we also have some
pretty great digital stores.

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And I know this is
incredibly important to those

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of you in the audience.

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The App Store celebrates
its 5th birthday next month.

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Nothing like the App
Store existed before

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and it has fundamentally
changed the world.

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Customers love the
buying experience

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and they love your
incredible apps.

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And they've now downloaded
50 billion apps.

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This is phenomenal.

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That's a lot of zeros and
a truly staggering number

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for less than five years.

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Thanks to you, we now have
900,000 apps in the store

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and the catalog is very active,

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90 percent of those are
downloaded each month.

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We have 375,000 apps that
have been designed for iPad

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to take advantage of the
full beautiful canvas

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that still compares
to just a few hundred

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from those other guys.

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And we have 575 million
accounts.

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These are-- most of these
accounts have credit cards

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and one-click buying
so it's simple

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and elegant to buy your apps.

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We had more accounts with
credit cards than any store

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on the internet that
we're aware of.

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Now, we are incredibly proud
this morning to announce

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that we have now paid
developers 10 billion dollars.

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[ Applause ]

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And the momentum is incredible.

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We paid out five billion of
that just in the last year.

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Now to put that in context,
that's three times more

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than all other platforms
combined.

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[ Applause ]

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One of the things we love
about the App Store is

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that it levels the playing field

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between large developers
and small developers.

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Ron Conway said it very nicely.

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"The App Store and the
iOS ecosystem give budding

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developers with great ideas
the best chance for success."

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This morning, I'd like
to introduce you to Anki.

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Anki is using the iOS platform

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to create an entirely new
category of experiences.

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They are launching their company

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for the first time
on stage today.

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They are using iOS devices
and the iOS platform

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They are using iOS devices
and the iOS platform

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to bring artificial intelligence

00:10:03.506 --> 00:10:06.586 A:middle
and robotics into
our daily lives.

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I'd like to introduce Boris
Hoffman, CEO and co-founder

00:10:11.396 --> 00:10:13.806 A:middle
of Anki, to tell us
about his company

00:10:14.126 --> 00:10:15.616 A:middle
and their very first
new product.

00:10:16.036 --> 00:10:16.366 A:middle
Boris.

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[ Applause ]

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>> We stared Anki while
working on our PhDs in Robotics

00:10:28.696 --> 00:10:30.056 A:middle
at Carnegie Mellon University.

00:10:30.226 --> 00:10:32.336 A:middle
We worked on everything
from machine learning

00:10:32.336 --> 00:10:34.896 A:middle
to walking robots to
autonomous vehicles.

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With the help of iOS devices,
we are bringing these robotics

00:10:38.836 --> 00:10:41.556 A:middle
and artificial intelligence
technologies out of the lab

00:10:41.556 --> 00:10:43.136 A:middle
and into people's lives.

00:10:43.726 --> 00:10:44.516 A:middle
And we're starting

00:10:44.816 --> 00:10:46.326 A:middle
by reinventing the
way people played.

00:10:47.226 --> 00:10:50.836 A:middle
Today, after over half a
decade of working on Anki,

00:10:51.396 --> 00:10:53.146 A:middle
we are so excited
to give you a peek

00:10:53.146 --> 00:10:54.836 A:middle
at our first product,
Anki Drive.

00:10:55.516 --> 00:11:03.446 A:middle
[ Pause ]

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[ Pause ]

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[Background Music] Assisting me
today is Brad Newman [inaudible]

00:11:05.286 --> 00:11:06.526 A:middle
engineer at Anki.

00:11:06.746 --> 00:11:10.866 A:middle
Now, we're going to
start by sharing some

00:11:10.866 --> 00:11:11.896 A:middle
of the technology
under the hood.

00:11:12.536 --> 00:11:14.596 A:middle
As we have these cars go
through a few formations,

00:11:15.166 --> 00:11:17.556 A:middle
realize that each of them is
completely driving themselves

00:11:17.776 --> 00:11:20.746 A:middle
and our app is coordinating
the entire experience

00:11:20.746 --> 00:11:21.846 A:middle
over Bluetooth Low Energy.

00:11:22.476 --> 00:11:25.036 A:middle
The cars can control their speed
and they steer on the track

00:11:25.036 --> 00:11:27.746 A:middle
by doing the same computations
your brain does when you drive.

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They sense where they're
located and they react

00:11:30.376 --> 00:11:32.626 A:middle
to their surroundings
all in real time.

00:11:34.926 --> 00:11:37.606 A:middle
This red car, he's
our hero, Aidan.

00:11:37.806 --> 00:11:39.546 A:middle
We designed him and
all the other cars

00:11:39.546 --> 00:11:40.776 A:middle
to be incredibly smart.

00:11:41.526 --> 00:11:43.496 A:middle
Five hundred times per
second, they're running logic

00:11:43.536 --> 00:11:46.896 A:middle
to sense a track, their position
on it, adjusting their steering

00:11:46.896 --> 00:11:48.936 A:middle
and speed and communicating
back and forth

00:11:48.936 --> 00:11:50.216 A:middle
with our AI engine
on that iPhone.

00:11:51.236 --> 00:11:53.496 A:middle
I'll let Aidan join his friends
and tell him to hit the gas.

00:11:54.346 --> 00:11:54.706 A:middle
Watch this.

00:11:58.206 --> 00:11:58.716 A:middle
There we go.

00:11:59.326 --> 00:11:59.816 A:middle
All right.

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So, as Aiden weaves
through the pack,

00:12:05.636 --> 00:12:08.026 A:middle
our app knows everything
that's happening in real time.

00:12:08.226 --> 00:12:09.676 A:middle
It's analyzing thousands

00:12:09.676 --> 00:12:11.946 A:middle
of potential actions
every single second.

00:12:12.436 --> 00:12:14.416 A:middle
And not just for Aiden
but for every single car.

00:12:15.086 --> 00:12:17.846 A:middle
We are using iOS devices
not just as remote controls

00:12:17.976 --> 00:12:21.386 A:middle
but as the brains behind an
immersive real world experience.

00:12:21.906 --> 00:12:24.226 A:middle
And that is what lets this
bring these cars to life.

00:12:25.386 --> 00:12:26.646 A:middle
Now let's do something
interesting here.

00:12:27.056 --> 00:12:29.196 A:middle
Brad. He's going to
tell these other cars

00:12:29.196 --> 00:12:30.296 A:middle
to try to block Aiden.

00:12:30.776 --> 00:12:32.816 A:middle
And just to be clear, none
of this is choreographed.

00:12:33.206 --> 00:12:35.436 A:middle
All we're doing is defining
a new objective for each car

00:12:35.716 --> 00:12:36.776 A:middle
and they'd figure out the rest.

00:12:37.556 --> 00:12:41.016 A:middle
Here, Aiden, he's using the
exact same logic he was using

00:12:41.016 --> 00:12:43.616 A:middle
before, sensing where he is
and reacting to the other cars

00:12:43.616 --> 00:12:44.606 A:middle
as he looks for an opening.

00:12:45.216 --> 00:12:46.896 A:middle
Expect now, these other guys are

00:12:46.896 --> 00:12:50.746 A:middle
on a mission to try
to block him.

00:12:50.746 --> 00:12:50.976 A:middle
Luckily--

00:12:51.516 --> 00:12:56.456 A:middle
[ Applause ]

00:12:56.956 --> 00:12:59.636 A:middle
Luckily, Aiden is equipped
to handle any situation.

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00:13:00.556 --> 00:13:01.636 A:middle
>> Weapons enabled.

00:13:02.516 --> 00:13:08.326 A:middle
[ Laughter & Gunfire ]

00:13:08.826 --> 00:13:09.976 A:middle
>> This is a video--

00:13:10.516 --> 00:13:17.276 A:middle
[ Applause ]

00:13:17.776 --> 00:13:20.436 A:middle
This is a video game
in the real world.

00:13:20.436 --> 00:13:22.226 A:middle
We can customize
everything in software

00:13:22.226 --> 00:13:23.786 A:middle
from the characteristics
of the vehicles

00:13:23.786 --> 00:13:25.006 A:middle
to the weapons that
they can use.

00:13:25.456 --> 00:13:28.096 A:middle
We are taking all of the things
that we love about video games

00:13:28.456 --> 00:13:29.276 A:middle
and programming them

00:13:29.276 --> 00:13:32.106 A:middle
on to physical characters
you can actually touch.

00:13:32.806 --> 00:13:34.486 A:middle
With Anki Drive, we
use this technology

00:13:34.486 --> 00:13:36.136 A:middle
to take gaming to
a whole new level.

00:13:36.566 --> 00:13:38.246 A:middle
And the real fun starts
when you take control

00:13:38.246 --> 00:13:39.256 A:middle
of these cars yourselves.

00:13:40.016 --> 00:13:42.206 A:middle
With your iPhone or
iPod Touch, you can play

00:13:42.206 --> 00:13:44.606 A:middle
against your friends
or you can challenge--

00:13:44.606 --> 00:13:46.656 A:middle
take your chances
against the AI.

00:13:47.906 --> 00:13:49.476 A:middle
We are brining video
games to life

00:13:49.476 --> 00:13:51.226 A:middle
on the floor of your
living room.

00:13:51.906 --> 00:13:54.646 A:middle
Keep your eyes out for Anki
Drive coming to Apple Stores

00:13:54.646 --> 00:13:56.106 A:middle
and Apple Online this fall.

00:13:56.106 --> 00:13:59.066 A:middle
And we just pushed the
Anki Drive app today

00:13:59.066 --> 00:14:01.156 A:middle
so you can download it
and get a deeper look.

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00:13:59.066 --> 00:14:01.156 A:middle
so you can download it
and get a deeper look.

00:14:01.846 --> 00:14:04.206 A:middle
We are a robotics and
artificial intelligence company

00:14:04.206 --> 00:14:06.156 A:middle
and what you see here
is only the beginning.

00:14:06.666 --> 00:14:07.216 A:middle
Thank you very much.

00:14:08.516 --> 00:14:10.786 A:middle
[ Applause ]

00:14:11.286 --> 00:14:12.126 A:middle
>> Thanks a lot.

00:14:12.496 --> 00:14:12.726 A:middle
>> Thank you.

00:14:13.516 --> 00:14:17.696 A:middle
[ Applause ]

00:14:18.196 --> 00:14:19.456 A:middle
>> That's incredibly fun.

00:14:19.456 --> 00:14:21.636 A:middle
I think these guys are going
to be super successful.

00:14:22.326 --> 00:14:27.456 A:middle
I think it's a great example
of the power of the combination

00:14:27.456 --> 00:14:32.016 A:middle
of your incredible apps and the
iOS devices in the ecosystem.

00:14:32.576 --> 00:14:35.186 A:middle
I'd love to show you a lot more
today but we don't have time.

00:14:36.026 --> 00:14:38.086 A:middle
But I'd like to thank--
on behalf of Apple,

00:14:38.086 --> 00:14:40.176 A:middle
I'd like to thank all
of the developers here

00:14:40.596 --> 00:14:42.896 A:middle
for making such incredible apps.

00:14:43.046 --> 00:14:43.496 A:middle
Thank you.

00:14:44.516 --> 00:14:53.396 A:middle
[ Applause ]

00:14:53.896 --> 00:14:55.866 A:middle
Next, I'd like to
talk about the Mac.

00:14:56.646 --> 00:15:00.996 A:middle
The Mac install base now is
incredibly strong at 72 million.

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00:14:56.646 --> 00:15:00.996 A:middle
The Mac install base now is
incredibly strong at 72 million.

00:15:01.346 --> 00:15:04.096 A:middle
This is double what it
was just five years ago.

00:15:04.566 --> 00:15:08.476 A:middle
We announced the new iMac at
the end of last year and it went

00:15:08.476 --> 00:15:11.166 A:middle
on to become the number
one desktop in the US.

00:15:12.136 --> 00:15:16.066 A:middle
And the MacBook has
continued to define the future

00:15:16.066 --> 00:15:19.516 A:middle
of the notebook and is the
number one notebook in the US.

00:15:20.716 --> 00:15:24.006 A:middle
In fact, the Mac business
has outpaced the PC business

00:15:24.056 --> 00:15:25.646 A:middle
for several years now.

00:15:25.916 --> 00:15:28.106 A:middle
And if you look at
the last five years,

00:15:28.556 --> 00:15:32.136 A:middle
the average annual growth
rate isn't even close.

00:15:33.126 --> 00:15:35.946 A:middle
And if you look at the total
growth over that period of time,

00:15:36.566 --> 00:15:39.116 A:middle
the Mac is at a 100 percent

00:15:39.556 --> 00:15:43.766 A:middle
versus the PC a paltry,
18 percent.

00:15:44.516 --> 00:15:47.556 A:middle
[ Applause ]

00:15:48.056 --> 00:15:53.486 A:middle
Now for us, it's never
been about making the most.

00:15:54.976 --> 00:15:57.536 A:middle
We care much more that
the Mac is number one

00:15:57.586 --> 00:15:59.826 A:middle
in customer sat and quality.

00:15:59.826 --> 00:16:03.076 A:middle
And you don't just have
to take my word for it.

WEBVTT
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00:15:59.826 --> 00:16:03.076 A:middle
And you don't just have
to take my word for it.

00:16:03.426 --> 00:16:05.236 A:middle
All of these guys agree.

00:16:06.396 --> 00:16:10.956 A:middle
Now, we have lots of innovation
for the Mac last year and one

00:16:10.956 --> 00:16:14.196 A:middle
of those was announced
here with Mountain Lion.

00:16:14.786 --> 00:16:18.046 A:middle
Mountain Lion of course is
our latest release of OS X.

00:16:18.766 --> 00:16:21.316 A:middle
We shipped 28 million copies

00:16:21.396 --> 00:16:25.226 A:middle
since we announced it making
it the best selling release

00:16:25.226 --> 00:16:25.656 A:middle
of all time.

00:16:26.496 --> 00:16:30.266 A:middle
And what's even more
impressive is that 35 percent

00:16:30.296 --> 00:16:34.376 A:middle
of our users are using the
latest version of using--

00:16:34.706 --> 00:16:36.056 A:middle
are using Mountain Lion.

00:16:36.806 --> 00:16:39.746 A:middle
Now, that compares to
Windows 8 which is kind

00:16:39.746 --> 00:16:41.866 A:middle
of struggling to get to five.

00:16:44.476 --> 00:16:47.916 A:middle
We're making the best
Macs we've ever made

00:16:48.516 --> 00:16:50.796 A:middle
but we're not standing still.

00:16:50.796 --> 00:16:54.276 A:middle
We've got lots of
innovation left.

00:16:54.396 --> 00:16:56.936 A:middle
And today, we want
to talk to you

00:16:56.936 --> 00:16:59.026 A:middle
about what we're
doing with OS X.

00:16:59.566 --> 00:17:03.136 A:middle
To do that, I'd like to invite
Craig Federighi up to the stage.

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00:16:59.566 --> 00:17:03.136 A:middle
To do that, I'd like to invite
Craig Federighi up to the stage.

00:17:03.566 --> 00:17:03.916 A:middle
Craig.

00:17:04.516 --> 00:17:09.146 A:middle
[ Applause ]

00:17:09.646 --> 00:17:10.016 A:middle
>> Good morning.

00:17:10.016 --> 00:17:14.806 A:middle
You guys are too kind.

00:17:14.846 --> 00:17:17.336 A:middle
Good morning, let's
talk about OS X.

00:17:18.215 --> 00:17:21.336 A:middle
Our latest release,
Mountain Lion, is the ninth

00:17:21.776 --> 00:17:25.336 A:middle
of our big cat-named releases
in just over a decade.

00:17:26.136 --> 00:17:29.016 A:middle
As we turn our attention
now toward the 10th,

00:17:29.836 --> 00:17:30.736 A:middle
we've hit a real issue.

00:17:31.686 --> 00:17:37.346 A:middle
We do not want to be the
first software in history

00:17:37.856 --> 00:17:42.536 A:middle
to be delayed due to a
dwindling supply of cats.

00:17:43.876 --> 00:17:47.876 A:middle
Now, fortunately, we do have
a creative group at Apple

00:17:48.246 --> 00:17:49.456 A:middle
and we can think out of the box.

00:17:50.356 --> 00:17:52.926 A:middle
And so, we thought, may be
we could take this lion thing

00:17:52.926 --> 00:17:53.936 A:middle
in a different direction.

00:17:54.766 --> 00:17:57.926 A:middle
So, I'm proud to present
to you today OS X Sea Lion.

00:17:57.966 --> 00:18:00.086 A:middle
What do you think?

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00:17:57.966 --> 00:18:00.086 A:middle
What do you think?

00:18:03.516 --> 00:18:08.776 A:middle
[ Applause ]

00:18:09.276 --> 00:18:10.006 A:middle
OK, may be not.

00:18:10.006 --> 00:18:11.196 A:middle
That could be a bit
of a dead-end, so.

00:18:12.996 --> 00:18:16.106 A:middle
In fact, we're really excited
about the future of the Mac

00:18:16.106 --> 00:18:17.856 A:middle
and we want a set of names
that are going to carry us

00:18:17.856 --> 00:18:19.966 A:middle
for at least the next 10 years.

00:18:20.476 --> 00:18:23.506 A:middle
And, you know, the answer really
was really obviously to us.

00:18:24.096 --> 00:18:28.876 A:middle
It's those places that
inspire us here in California,

00:18:29.396 --> 00:18:32.566 A:middle
in the place where OS X
is designed and built.

00:18:33.516 --> 00:18:37.986 A:middle
[ Applause ]

00:18:38.486 --> 00:18:41.236 A:middle
So for our first
California-themed release,

00:18:41.876 --> 00:18:45.586 A:middle
it went just outside our
backyard, just off the coast,

00:18:46.216 --> 00:18:48.746 A:middle
to a place with some
of the biggest waves

00:18:48.746 --> 00:18:50.726 A:middle
and most extreme surfing in all

00:18:50.726 --> 00:18:53.666 A:middle
of North America,
OS X Mavericks.

00:18:54.516 --> 00:19:03.726 A:middle
[ Applause ]

WEBVTT
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00:18:54.516 --> 00:19:03.726 A:middle
[ Applause ]

00:19:04.226 --> 00:19:07.926 A:middle
Now, Mavericks is a release
with deep technology focused

00:19:07.926 --> 00:19:11.326 A:middle
on extending battery life
and providing responsiveness.

00:19:11.826 --> 00:19:16.076 A:middle
It has great new apps and
enhancements for every Mac user,

00:19:16.606 --> 00:19:18.366 A:middle
and some features that
we think are going

00:19:18.366 --> 00:19:20.386 A:middle
to really appeal
to our power users.

00:19:20.726 --> 00:19:22.066 A:middle
And I want to talk
about just three

00:19:22.066 --> 00:19:25.516 A:middle
of them right now
starting with Finder Tabs.

00:19:26.516 --> 00:19:31.036 A:middle
[ Applause ]

00:19:31.536 --> 00:19:33.126 A:middle
Sounds like you guys you know
how this is going to work.

00:19:33.606 --> 00:19:36.696 A:middle
So, you of course can
work in the Finder

00:19:36.696 --> 00:19:37.716 A:middle
with multiple windows.

00:19:37.716 --> 00:19:39.146 A:middle
It's a very powerful tool.

00:19:39.376 --> 00:19:42.406 A:middle
But now you can draw all those
windows together in tabs.

00:19:42.696 --> 00:19:46.616 A:middle
And each tab can have its own
location, its own view mode.

00:19:46.616 --> 00:19:47.766 A:middle
It's a really powerful tool.

00:19:47.766 --> 00:19:50.636 A:middle
You can actually drag
contents and hover across tabs.

00:19:51.076 --> 00:19:53.126 A:middle
And of course, now that we
have Tabs in the Finder,

00:19:53.356 --> 00:19:56.066 A:middle
it's also a great app
to take full screen.

00:19:57.016 --> 00:19:59.386 A:middle
Next, Tagging.

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00:20:00.226 --> 00:20:00.336 A:middle
>> Yes.

00:20:00.816 --> 00:20:01.426 A:middle
>> Yes.

00:20:03.706 --> 00:20:07.776 A:middle
That guy. We're bringing
tagging to the Mac.

00:20:08.026 --> 00:20:10.346 A:middle
So now, when you
save a document,

00:20:10.546 --> 00:20:12.906 A:middle
in addition to providing
its location

00:20:12.906 --> 00:20:14.676 A:middle
and name, you can tag it.

00:20:14.676 --> 00:20:17.786 A:middle
And when you do, it will appear
right in the Finder sidebar.

00:20:17.786 --> 00:20:21.486 A:middle
And in fact, you can tag
things wherever they are,

00:20:21.486 --> 00:20:23.906 A:middle
whether they're in iCloud
or on a local file share,

00:20:23.906 --> 00:20:27.906 A:middle
and all those will be brought
together and appear in Finder.

00:20:28.436 --> 00:20:32.936 A:middle
And, tags are great for really
powerful search as well.

00:20:33.956 --> 00:20:35.336 A:middle
Next-- yeah.

00:20:36.006 --> 00:20:37.716 A:middle
Next, Multiple Displays.

00:20:37.926 --> 00:20:38.206 A:middle
Really, all right.

00:20:38.206 --> 00:20:48.426 A:middle
The Mac-- of course, we're not
giving you all the free multiple

00:20:48.426 --> 00:20:49.036 A:middle
display here.

00:20:49.106 --> 00:20:50.636 A:middle
This is software.

00:20:51.096 --> 00:20:54.796 A:middle
So, with multiple
displays in the Mac,

00:20:54.796 --> 00:20:57.186 A:middle
it's always been a powerful
way to spread out your work.

00:20:57.186 --> 00:21:01.146 A:middle
But now, in Mavericks,
you can get at your menus

WEBVTT
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00:20:57.186 --> 00:21:01.146 A:middle
But now, in Mavericks,
you can get at your menus

00:21:01.426 --> 00:21:02.956 A:middle
across multiple displays.

00:21:03.246 --> 00:21:06.686 A:middle
You can summon your DOC
across multiple displays.

00:21:06.916 --> 00:21:09.156 A:middle
And when you take a window
full screen on one display,

00:21:09.156 --> 00:21:11.156 A:middle
it doesn't mess with your
desktop on the other display.

00:21:12.516 --> 00:21:18.836 A:middle
[ Applause ]

00:21:19.336 --> 00:21:20.276 A:middle
And I really love this.

00:21:20.276 --> 00:21:23.246 A:middle
When you pan your spaces,
you can do it independently

00:21:23.246 --> 00:21:24.576 A:middle
on each of your displays.

00:21:25.516 --> 00:21:27.556 A:middle
[ Applause ]

00:21:28.056 --> 00:21:33.526 A:middle
Finally, if you have an
AirPlay-connected HDTV,

00:21:33.896 --> 00:21:37.736 A:middle
it acts as a full power
separate display as well and I'd

00:21:37.736 --> 00:21:39.626 A:middle
like to show all of
these to you now.

00:21:40.516 --> 00:21:44.776 A:middle
[ Applause ]

00:21:45.276 --> 00:21:47.996 A:middle
All right, let's take our
first look here at Mavericks

00:21:47.996 --> 00:21:50.236 A:middle
and we're going to
start with the Finder.

00:21:51.856 --> 00:21:54.626 A:middle
So, here's Finder environment,
I got a lot going on,

00:21:54.626 --> 00:21:56.846 A:middle
a lot of windows, a lot
of different locations.

00:21:57.116 --> 00:21:58.856 A:middle
I'm going to go up
here to the Window Menu

00:21:58.856 --> 00:22:00.316 A:middle
and let's merge all my windows.

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00:21:58.856 --> 00:22:00.316 A:middle
and let's merge all my windows.

00:22:00.316 --> 00:22:03.966 A:middle
Just like that, they
hop into a set of tabs.

00:22:05.316 --> 00:22:07.936 A:middle
Now, of course, these tabs
at different locations,

00:22:08.286 --> 00:22:10.686 A:middle
different view settings for
each to those locations.

00:22:11.346 --> 00:22:13.466 A:middle
Creating a tab is
just as you'd expect.

00:22:13.576 --> 00:22:14.486 A:middle
Just click Plus.

00:22:14.486 --> 00:22:18.056 A:middle
I can select another location
like AirDrop, may be another

00:22:18.056 --> 00:22:20.306 A:middle
for this Work File Share.

00:22:20.396 --> 00:22:21.426 A:middle
I'm going right here.

00:22:21.706 --> 00:22:25.446 A:middle
And now that I have multiple
tabs, it's a really great way

00:22:25.446 --> 00:22:27.136 A:middle
to actually work
and copy documents.

00:22:27.136 --> 00:22:29.346 A:middle
If I want to copy this field
report, I can just hover

00:22:29.646 --> 00:22:34.366 A:middle
over the AirDrop tab, drop it
just like that, really nice.

00:22:35.006 --> 00:22:40.526 A:middle
And, of course, I can now
take Finder full screen.

00:22:41.636 --> 00:22:43.776 A:middle
Next, let's take
a look at tagging.

00:22:43.976 --> 00:22:44.906 A:middle
This is really cool.

00:22:45.036 --> 00:22:46.716 A:middle
So as I go to save a document,

00:22:47.066 --> 00:22:50.136 A:middle
you know as I can give it a name
like, let's say, Project Plan.

00:22:50.836 --> 00:22:52.486 A:middle
And in addition to its
location, in this case,

00:22:52.486 --> 00:22:55.036 A:middle
I'm going to save it in
iCloud, I can also give it a tag

00:22:55.036 --> 00:22:56.326 A:middle
from any of the tags
I've made up.

00:22:56.326 --> 00:22:59.066 A:middle
So I'm going to call
this document Important.

00:22:59.136 --> 00:23:00.296 A:middle
Looks pretty important to me.

WEBVTT
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00:22:59.136 --> 00:23:00.296 A:middle
Looks pretty important to me.

00:23:00.706 --> 00:23:04.196 A:middle
And we'll go here into
the Finder and you see

00:23:04.196 --> 00:23:06.676 A:middle
in the Finder sidebar,
I have an Important tag

00:23:06.676 --> 00:23:08.026 A:middle
and I see all these documents.

00:23:08.026 --> 00:23:09.216 A:middle
They're from different
locations,

00:23:09.216 --> 00:23:12.596 A:middle
different applications, all
drawn together in sidebar.

00:23:13.226 --> 00:23:14.046 A:middle
We have other tags.

00:23:14.046 --> 00:23:16.836 A:middle
I've given things for things
that are draft and in review.

00:23:16.936 --> 00:23:18.146 A:middle
Now, of course with tags,

00:23:18.226 --> 00:23:20.666 A:middle
I can assign multiple
tags to the same document.

00:23:20.666 --> 00:23:21.936 A:middle
That's part of the
power of tags.

00:23:22.296 --> 00:23:25.256 A:middle
So I go here and I'm going to
say this one is also in review.

00:23:25.256 --> 00:23:27.966 A:middle
And you notice, as I sign
that tag, it now appears

00:23:27.966 --> 00:23:29.336 A:middle
in that location as well.

00:23:29.336 --> 00:23:33.046 A:middle
And if I want to assign a
totally new tag, I want to make

00:23:33.046 --> 00:23:35.506 A:middle
up a tag on the fly, you
can just type it right here.

00:23:35.506 --> 00:23:37.256 A:middle
This is a website
project I'm working on.

00:23:37.256 --> 00:23:39.026 A:middle
It's says Create
New Tag Website.

00:23:39.026 --> 00:23:42.106 A:middle
And just like that,
I've created a new tag

00:23:42.106 --> 00:23:44.846 A:middle
and you can see it right
here in the Finder.

00:23:45.456 --> 00:23:47.716 A:middle
I can give that tag
a color of course.

00:23:48.466 --> 00:23:51.606 A:middle
And now that I have that
tag, I can also assign tags

00:23:51.606 --> 00:23:54.836 A:middle
by just dragging things in
to the Tagger and the Finder.

00:23:55.026 --> 00:23:58.526 A:middle
So different assets from my
website, just drag them in

00:23:58.526 --> 00:24:00.076 A:middle
and they're tagged like that.

WEBVTT
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00:23:58.526 --> 00:24:00.076 A:middle
and they're tagged like that.

00:24:00.686 --> 00:24:02.806 A:middle
And tags are great
for searching.

00:24:03.286 --> 00:24:05.486 A:middle
So if I start typing,
let's say, Important,

00:24:05.486 --> 00:24:08.126 A:middle
it can find all documents
that are important.

00:24:08.216 --> 00:24:10.476 A:middle
Let's go to All My Files,
we'll find all documents,

00:24:10.476 --> 00:24:14.416 A:middle
they're both important
and that are in review.

00:24:15.056 --> 00:24:18.506 A:middle
Just like that, I found exactly
what I'm looking for with tags.

00:24:19.516 --> 00:24:24.826 A:middle
[ Applause ]

00:24:25.326 --> 00:24:27.476 A:middle
Next, let's take a look
at Multiple Displays.

00:24:27.476 --> 00:24:29.676 A:middle
I'm going to open up some
other kind of windows

00:24:29.676 --> 00:24:31.136 A:middle
that I'm often working with.

00:24:31.136 --> 00:24:35.086 A:middle
We'll open iPhoto here, may
be a keynote presentation.

00:24:35.216 --> 00:24:37.426 A:middle
And I actually have a
second display connected

00:24:37.426 --> 00:24:38.446 A:middle
to this MacBook Pro.

00:24:38.446 --> 00:24:40.726 A:middle
Let's show that up
there on display now.

00:24:40.726 --> 00:24:42.576 A:middle
Of course with multiple
displays,

00:24:42.576 --> 00:24:46.456 A:middle
I can just move windows across
displays like you'd expect.

00:24:47.046 --> 00:24:50.306 A:middle
But now, I can get up at my
Menu bar in the second display.

00:24:50.406 --> 00:24:51.646 A:middle
If I go down to the bottom,

00:24:51.646 --> 00:24:54.136 A:middle
I can summon the
DOC just like that.

00:24:54.526 --> 00:24:57.226 A:middle
If I want to open an app on the
second display, I can just open

00:24:57.226 --> 00:24:59.826 A:middle
that on the DOC here
and here is iTunes.

WEBVTT
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00:25:00.386 --> 00:25:03.436 A:middle
Take this app full
screen just like that.

00:25:03.436 --> 00:25:06.876 A:middle
And as I swipe spaces,
just right back there.

00:25:06.876 --> 00:25:09.836 A:middle
Just on that display, let's take
a keynote full screen as well.

00:25:09.836 --> 00:25:13.236 A:middle
I'm going to go back to
my first display here.

00:25:13.236 --> 00:25:15.956 A:middle
Let's even take iPhoto
full screen.

00:25:15.956 --> 00:25:17.546 A:middle
So now, I have different
full screen apps

00:25:17.816 --> 00:25:18.696 A:middle
on my different displays.

00:25:18.696 --> 00:25:20.316 A:middle
This is actually really
fantastic way to work.

00:25:20.856 --> 00:25:23.996 A:middle
Go in here into Favorite Travels
and I can now drag assets

00:25:23.996 --> 00:25:27.896 A:middle
across my full screen apps
like that, super cool.

00:25:28.266 --> 00:25:30.996 A:middle
And, Mission Control has
just been super charged

00:25:30.996 --> 00:25:31.916 A:middle
for multiple displays.

00:25:31.916 --> 00:25:34.586 A:middle
So, I'm going to go now
into Mission Control

00:25:35.216 --> 00:25:37.626 A:middle
and we see my different
full screen spaces

00:25:37.886 --> 00:25:40.706 A:middle
and desktops across
applications.

00:25:40.706 --> 00:25:43.266 A:middle
I can drag a window from
one display to another.

00:25:43.266 --> 00:25:47.156 A:middle
I can also go and drag
a full screen app right

00:25:47.156 --> 00:25:50.266 A:middle
across displays, bring
Preview open, and now I have

00:25:50.266 --> 00:25:52.376 A:middle
that full screen on
this display as well.

00:25:53.516 --> 00:25:57.556 A:middle
[ Applause ]

00:25:58.056 --> 00:26:02.366 A:middle
Finally, I actually have
an Apple TV around here.

WEBVTT
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00:25:58.056 --> 00:26:02.366 A:middle
Finally, I actually have
an Apple TV around here.

00:26:02.366 --> 00:26:03.486 A:middle
Let's bring that into place.

00:26:03.486 --> 00:26:05.196 A:middle
So here's my Apple TV.

00:26:05.486 --> 00:26:08.046 A:middle
Now, this is pretty
over the top.

00:26:08.046 --> 00:26:11.816 A:middle
So I can actually go
here into AirPlay.

00:26:11.816 --> 00:26:13.856 A:middle
I'm going to connect
to this Apple TV.

00:26:14.846 --> 00:26:18.856 A:middle
So now, it's a full
power display as well.

00:26:18.856 --> 00:26:21.616 A:middle
You can see I have my
Menu bar and my DOC.

00:26:22.336 --> 00:26:25.096 A:middle
I can go over here
and get my DOC here.

00:26:25.716 --> 00:26:28.806 A:middle
And, I can go into
Mission Control, even,

00:26:28.946 --> 00:26:33.046 A:middle
and I can go get a window
across that other display.

00:26:34.476 --> 00:26:35.886 A:middle
We'll just drag Keynote
over here,

00:26:36.656 --> 00:26:40.186 A:middle
right on to my Apple
TV, and open it up.

00:26:40.526 --> 00:26:42.916 A:middle
There it is, full
displays in Mavericks.

00:26:44.516 --> 00:26:48.746 A:middle
[ Applause ]

00:26:49.246 --> 00:26:50.826 A:middle
Next, I'd like to talk

00:26:50.826 --> 00:26:54.406 A:middle
about some advanced
technologies in Mavericks.

00:26:55.206 --> 00:26:58.476 A:middle
You know, our power users are
increasingly doing their work

00:26:58.476 --> 00:26:59.276 A:middle
on the go.

00:26:59.326 --> 00:27:00.726 A:middle
They want great responsiveness

WEBVTT
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00:26:59.326 --> 00:27:00.726 A:middle
They want great responsiveness

00:27:00.976 --> 00:27:03.226 A:middle
but they also want
great battery life.

00:27:03.806 --> 00:27:06.626 A:middle
And in Mavericks, we've
introduced a whole host

00:27:06.626 --> 00:27:09.146 A:middle
of technologies to
address that challenge.

00:27:09.536 --> 00:27:11.086 A:middle
Things like Compressed Memory

00:27:11.086 --> 00:27:13.716 A:middle
that make sure you have
memory available very quickly

00:27:13.716 --> 00:27:14.816 A:middle
when apps demand it.

00:27:15.336 --> 00:27:16.766 A:middle
Technologies like App Nap

00:27:17.186 --> 00:27:19.436 A:middle
that actually makes sure
we're directing power only

00:27:19.436 --> 00:27:20.456 A:middle
to those applications

00:27:20.596 --> 00:27:22.086 A:middle
where you're really
benefiting from it.

00:27:22.756 --> 00:27:25.656 A:middle
System-wide Core Animation
Accelerated Scrolling

00:27:25.656 --> 00:27:28.936 A:middle
and OpenGL 4 for super
responsive graphics.

00:27:29.516 --> 00:27:30.966 A:middle
And, a topic I want to go

00:27:30.966 --> 00:27:33.966 A:middle
into in a bit more detail
now, Timer Coalescing.

00:27:34.616 --> 00:27:38.446 A:middle
So you know, when you look at
battery life on your computer,

00:27:39.086 --> 00:27:41.316 A:middle
the real factor that software
has the most influence

00:27:41.316 --> 00:27:44.596 A:middle
over is CPU activity
and its draw on power.

00:27:44.596 --> 00:27:46.736 A:middle
And if you look at what
your system is doing

00:27:46.736 --> 00:27:50.466 A:middle
at any given time, what
you'll see as you look

00:27:50.466 --> 00:27:53.876 A:middle
under the hood is not a smooth
line, but actually hundreds

00:27:53.876 --> 00:27:56.396 A:middle
of interrupts occurring per
second where the system is going

00:27:56.396 --> 00:27:59.366 A:middle
from a power-efficient
sleep state up to a state

00:27:59.366 --> 00:28:01.446 A:middle
of high power use and back down.

WEBVTT
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00:27:59.366 --> 00:28:01.446 A:middle
of high power use and back down.

00:28:01.446 --> 00:28:05.326 A:middle
And all of those transitions
actually consume a lot of power.

00:28:05.856 --> 00:28:09.396 A:middle
Well in Mavericks, we
intelligently align all

00:28:09.396 --> 00:28:12.076 A:middle
of that work, reducing those
numbers of transitions.

00:28:12.496 --> 00:28:15.506 A:middle
This, in combination with
technologies like App Nap

00:28:15.776 --> 00:28:20.476 A:middle
and other power optimizations,
reduce CPU utilization activity

00:28:20.476 --> 00:28:23.666 A:middle
for these kinds of
scenarios up to 72 percent.

00:28:24.176 --> 00:28:24.976 A:middle
It's pretty awesome.

00:28:25.516 --> 00:28:31.666 A:middle
[ Applause ]

00:28:32.166 --> 00:28:34.076 A:middle
Next, let's talk about
Compressed Memory.

00:28:34.876 --> 00:28:37.256 A:middle
Nothing affects the
performance of your Mac,

00:28:37.336 --> 00:28:39.406 A:middle
the responsiveness more of
a Mac, that's under load

00:28:39.676 --> 00:28:42.466 A:middle
than its ability to provide
free memory to an app.

00:28:43.086 --> 00:28:45.146 A:middle
Now, typically, when you
look at your app runtime,

00:28:45.546 --> 00:28:46.836 A:middle
all your memory is inactive.

00:28:46.836 --> 00:28:49.726 A:middle
In fact, a subset of your
memory is actively being used

00:28:50.116 --> 00:28:52.156 A:middle
and others is memory
we have to keep around

00:28:52.326 --> 00:28:53.806 A:middle
but isn't being used by the app.

00:28:54.206 --> 00:28:57.956 A:middle
Well, now if you open a
document, your system is going

00:28:57.956 --> 00:29:00.926 A:middle
to need to get free memory
and it does that in the past

WEBVTT
X-TIMESTAMP-MAP=MPEGTS:181083,LOCAL:00:00:00.000

00:28:57.956 --> 00:29:00.926 A:middle
to need to get free memory
and it does that in the past

00:29:01.126 --> 00:29:03.866 A:middle
by writing those inactive
bits of memory out to disk,

00:29:03.866 --> 00:29:05.106 A:middle
and that's a slow process.

00:29:05.826 --> 00:29:07.956 A:middle
Now, with Compressed Memory,

00:29:08.076 --> 00:29:11.526 A:middle
we're able to rapidly compress
the inactive memory making free

00:29:11.526 --> 00:29:13.786 A:middle
space available almost
instantaneously

00:29:13.786 --> 00:29:14.636 A:middle
to the application.

00:29:15.376 --> 00:29:17.856 A:middle
This can have great
effects on responsiveness

00:29:17.856 --> 00:29:18.876 A:middle
of systems under load.

00:29:19.296 --> 00:29:21.886 A:middle
You see, 1.4X kinds
of improvements,

00:29:21.886 --> 00:29:24.596 A:middle
even on fast SSD
systems for activities

00:29:24.736 --> 00:29:27.616 A:middle
like opening new documents
or reactivate an application,

00:29:27.976 --> 00:29:32.086 A:middle
and up to 1.5X improvement for
waking a system from standby,

00:29:32.886 --> 00:29:36.386 A:middle
these are just two of
many improvements to power

00:29:36.386 --> 00:29:38.106 A:middle
and performance in Mavericks.

00:29:38.816 --> 00:29:40.716 A:middle
Next, let's talk about Safari.

00:29:41.426 --> 00:29:46.816 A:middle
In the last decade of life,
Safari is focused not just

00:29:46.906 --> 00:29:48.336 A:middle
on providing the easiest to use

00:29:48.336 --> 00:29:50.226 A:middle
and most elegant
browsing experience,

00:29:50.916 --> 00:29:52.486 A:middle
but also the most innovative.

00:29:53.896 --> 00:29:55.616 A:middle
These are the kinds
of innovations

00:29:55.866 --> 00:29:58.236 A:middle
that Safari has brought,
private browsing,

00:29:58.556 --> 00:30:00.896 A:middle
blocking of third party
cookies for privacy,

WEBVTT
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00:29:58.556 --> 00:30:00.896 A:middle
blocking of third party
cookies for privacy,

00:30:01.256 --> 00:30:03.656 A:middle
making the web easier to read
with features like Reading List,

00:30:03.746 --> 00:30:08.186 A:middle
and the HTML5 audio and
video tag, all Safari-firsts.

00:30:08.636 --> 00:30:10.326 A:middle
And the engine in
Safari, WebKit,

00:30:10.326 --> 00:30:14.246 A:middle
is used by over 1.5
billion devices.

00:30:15.156 --> 00:30:18.456 A:middle
Well in Mountain Lion, we're
making Safari even better.

00:30:19.126 --> 00:30:22.236 A:middle
We have a great clean new
homepage with top sites.

00:30:22.596 --> 00:30:27.066 A:middle
From there, you can get at great
sidebar where you have access

00:30:27.066 --> 00:30:29.916 A:middle
to all of your bookmarks
and you can browse right

00:30:29.916 --> 00:30:30.856 A:middle
from your bookmarks.

00:30:31.486 --> 00:30:34.726 A:middle
And in that sidebar, we
also have Reading List

00:30:35.126 --> 00:30:37.216 A:middle
where now you can
continuously scroll

00:30:37.216 --> 00:30:39.776 A:middle
through your articles moving
from article to article

00:30:39.776 --> 00:30:40.886 A:middle
without ever having to click.

00:30:41.656 --> 00:30:46.556 A:middle
And a great new feature called
Shared Links where you see all

00:30:46.556 --> 00:30:48.566 A:middle
of the links shared by
people you're following

00:30:48.566 --> 00:30:49.806 A:middle
on Twitter and LinkedIn.

00:30:49.946 --> 00:30:51.196 A:middle
You can browse them right here.

00:30:52.126 --> 00:30:55.966 A:middle
Now in addition to these
end-user improvements,

00:30:56.116 --> 00:30:59.776 A:middle
there's also a lot going on
under the hood, big improvements

00:30:59.776 --> 00:31:03.286 A:middle
to JavaScript, a full
process-per-tab architecture,

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00:30:59.776 --> 00:31:03.286 A:middle
to JavaScript, a full
process-per-tab architecture,

00:31:03.286 --> 00:31:05.066 A:middle
and memory efficiency
improvements

00:31:05.296 --> 00:31:08.396 A:middle
with the shared memory resource
cache, and a whole bunch

00:31:08.426 --> 00:31:10.476 A:middle
of big power savings as well.

00:31:11.016 --> 00:31:11.846 A:middle
When you look at the effects

00:31:11.846 --> 00:31:13.466 A:middle
of these changes,
it's pretty profound.

00:31:14.066 --> 00:31:16.906 A:middle
If you take a synthetic
benchmark like SunSpider,

00:31:17.396 --> 00:31:20.276 A:middle
you see how Safari fairs
against the competition.

00:31:20.996 --> 00:31:22.576 A:middle
But, you know, researchers
have started to look

00:31:22.576 --> 00:31:26.626 A:middle
at more real world JavaScript
by sampling the JavaScript

00:31:26.626 --> 00:31:27.876 A:middle
that actually occurs on sites

00:31:27.876 --> 00:31:31.226 A:middle
like the Google homepage,
Facebook, Amazon.com.

00:31:31.736 --> 00:31:33.996 A:middle
And when you look at Safari's
performance on a benchmark

00:31:33.996 --> 00:31:38.196 A:middle
like that, JSBench, the
results are really incredible.

00:31:39.516 --> 00:31:45.196 A:middle
[ Applause ]

00:31:45.696 --> 00:31:49.376 A:middle
Safari is also awesome when
it comes now to memory usage,

00:31:49.706 --> 00:31:51.856 A:middle
using way less memory
than the other browsers

00:31:51.856 --> 00:31:54.456 A:middle
which means more memory for
you to browse with more tabs

00:31:54.456 --> 00:31:55.766 A:middle
and do more on your system.

00:31:56.266 --> 00:31:59.536 A:middle
And when it comes to energy
use, it's not even closed.

00:31:59.826 --> 00:32:03.026 A:middle
Safari uses way less
energy than Chrome.

WEBVTT
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00:31:59.826 --> 00:32:03.026 A:middle
Safari uses way less
energy than Chrome.

00:32:03.076 --> 00:32:05.986 A:middle
And when you compare to
Firefox, it's just kind of sad.

00:32:07.376 --> 00:32:08.296 A:middle
So that's Safari.

00:32:08.626 --> 00:32:10.546 A:middle
I'd love to give
you a demo of some

00:32:10.546 --> 00:32:12.756 A:middle
of our advanced technologies
in Safari right now.

00:32:19.246 --> 00:32:21.966 A:middle
So, let's start with
responsiveness

00:32:21.966 --> 00:32:24.106 A:middle
and I'm going to
go now into mail.

00:32:24.106 --> 00:32:28.466 A:middle
And so here, we have a mailbox
with about 100,000 messages

00:32:28.466 --> 00:32:33.306 A:middle
in your inbox and I just want
to show you how you scroll now

00:32:33.306 --> 00:32:34.566 A:middle
with that accelerated scrolling.

00:32:35.026 --> 00:32:37.846 A:middle
Perfectly smooth,
incredibly fast,

00:32:38.666 --> 00:32:40.936 A:middle
almost 60 frames a
second whenever you do it,

00:32:40.936 --> 00:32:41.986 A:middle
it's just epic.

00:32:41.986 --> 00:32:44.976 A:middle
And when you look
here at scrolling

00:32:44.976 --> 00:32:47.416 A:middle
through a conversation,
this is a conversation

00:32:47.416 --> 00:32:48.936 A:middle
with 26 messages in it.

00:32:49.606 --> 00:32:54.216 A:middle
Again, just super glassy
smooth, super fast,

00:32:54.386 --> 00:32:55.696 A:middle
it's really, really nice.

00:32:56.106 --> 00:32:57.726 A:middle
Let's take a look
at that in Safari.

00:32:58.096 --> 00:33:00.466 A:middle
In Safari, we've
improved scrolling

WEBVTT
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00:32:58.096 --> 00:33:00.466 A:middle
In Safari, we've
improved scrolling

00:33:00.506 --> 00:33:04.086 A:middle
for more popular websites and
actually optimized heavily

00:33:04.086 --> 00:33:08.946 A:middle
for retina displays so now, it's
just super fast, super smooth.

00:33:09.626 --> 00:33:10.956 A:middle
Now, let's take a look at power.

00:33:11.076 --> 00:33:13.286 A:middle
Yeah, there's a fan of
smooth scrolling right there

00:33:13.286 --> 00:33:13.736 A:middle
in the front.

00:33:16.486 --> 00:33:18.296 A:middle
I'm a fan of smooth
scrolling as well.

00:33:18.616 --> 00:33:21.046 A:middle
So let's take a look at power
use, so you have a power meter

00:33:21.046 --> 00:33:23.196 A:middle
up here that's showing
CPU activity in Safari

00:33:23.196 --> 00:33:25.306 A:middle
and you notice right
now, it's quite low

00:33:25.726 --> 00:33:26.726 A:middle
because we're not
doing anything.

00:33:26.936 --> 00:33:30.356 A:middle
But let's go into a website
that's going to use a lot

00:33:30.356 --> 00:33:32.626 A:middle
of power and you notice
the power meter shoot right

00:33:32.626 --> 00:33:35.646 A:middle
up because we're doing a lot of
animation here using all the CPU

00:33:35.646 --> 00:33:37.286 A:middle
and that's OK, that's
what the CPUs for,

00:33:37.286 --> 00:33:38.846 A:middle
it's doing something
cool for me right here.

00:33:38.846 --> 00:33:41.286 A:middle
But very often, you'll have
something like this happening

00:33:41.286 --> 00:33:43.996 A:middle
in an add off in the corner,
you've covered this window up

00:33:43.996 --> 00:33:46.206 A:middle
and yet, it's still
draining your battery life,

00:33:46.386 --> 00:33:47.366 A:middle
you don't even realized it.

00:33:47.886 --> 00:33:51.586 A:middle
Well now, with this technology
we call AppNap, we keep track

00:33:51.586 --> 00:33:54.116 A:middle
of what's going on and what
things you actually to see

00:33:54.386 --> 00:33:55.726 A:middle
to decide where to direct power.

00:33:56.186 --> 00:33:59.886 A:middle
So watch what happens when I
bring up this iTunes window

WEBVTT
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00:34:00.176 --> 00:34:02.326 A:middle
over the Safari window,
the power drops right down

00:34:02.916 --> 00:34:10.766 A:middle
and that's extending
your battery life.

00:34:11.616 --> 00:34:16.396 A:middle
But of course, that
thing is still running,

00:34:16.396 --> 00:34:19.726 A:middle
it's still available to me so if
I pull it aside, there it goes,

00:34:19.726 --> 00:34:21.386 A:middle
you can see everything
happening right now.

00:34:21.386 --> 00:34:25.196 A:middle
The power goes up, cover back
up, power goes right back down,

00:34:25.326 --> 00:34:30.795 A:middle
it's really going to
help your battery life.

00:34:31.326 --> 00:34:35.346 A:middle
Next, let's take a look at
the new Safari top sites.

00:34:36.295 --> 00:34:37.856 A:middle
Really clean, really nice.

00:34:37.856 --> 00:34:39.246 A:middle
We'll bring out the new sidebar.

00:34:39.386 --> 00:34:40.946 A:middle
You see I have all
my bookmarks here.

00:34:41.306 --> 00:34:43.456 A:middle
I have my bookmark
folders as well.

00:34:43.456 --> 00:34:46.366 A:middle
If I want to bring a side
over for my bookmarks

00:34:46.366 --> 00:34:48.576 A:middle
in the top sites, I can
just drag it out like this.

00:34:48.795 --> 00:34:49.525 A:middle
It's really nice.

00:34:49.666 --> 00:34:52.186 A:middle
I can open it up, animates in.

00:34:52.536 --> 00:34:57.796 A:middle
From the side bar, we also have
access to our shared links.

00:34:57.796 --> 00:35:01.216 A:middle
You see sites that I'm following
here on Twitter and LinkedIn

WEBVTT
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00:34:57.796 --> 00:35:01.216 A:middle
You see sites that I'm following
here on Twitter and LinkedIn

00:35:01.476 --> 00:35:03.996 A:middle
and click on a site-- a
link that's been shared.

00:35:03.996 --> 00:35:07.686 A:middle
It loads it up, I can
even retweet it right here

00:35:07.686 --> 00:35:08.646 A:middle
if I-- if I wish.

00:35:08.826 --> 00:35:10.626 A:middle
And we now have one-click
bookmarking

00:35:10.626 --> 00:35:12.446 A:middle
so I'll just click this plus
and it's going to hop right

00:35:12.446 --> 00:35:14.276 A:middle
in to my Reading
List right there.

00:35:14.276 --> 00:35:16.186 A:middle
Let's go take a look
at my Reading List.

00:35:17.156 --> 00:35:19.826 A:middle
See all the articles I've
added here to my Reading List?

00:35:19.966 --> 00:35:22.596 A:middle
I want you to watch how
scrolling works because now,

00:35:23.156 --> 00:35:25.166 A:middle
when I scroll and I'm
reading through one article,

00:35:25.196 --> 00:35:27.746 A:middle
I read this, this is great,
I'm really enjoying it.

00:35:27.916 --> 00:35:30.036 A:middle
Get to the bottom,
there's the next article.

00:35:30.036 --> 00:35:32.926 A:middle
I can just scroll right
through to the next article just

00:35:32.926 --> 00:35:33.376 A:middle
like that.

00:35:34.466 --> 00:35:40.106 A:middle
Awesome. We also have a
beautiful new look for Reader.

00:35:40.106 --> 00:35:43.476 A:middle
Here is Reader and I'm
going to bring up my--

00:35:43.546 --> 00:35:46.526 A:middle
I can actually close
up my sidebar here.

00:35:47.056 --> 00:35:49.896 A:middle
And now, as I scroll reading
and I just want to read

00:35:49.896 --> 00:35:52.466 A:middle
from one article to the
next, it's just like that.

00:35:52.466 --> 00:35:57.166 A:middle
Super clean and super nice and
that's Safari in Mavericks.

00:35:57.166 --> 00:35:57.966 A:middle
I think you're going to like it.

00:35:58.516 --> 00:36:03.826 A:middle
[ Applause ]

WEBVTT
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00:35:58.516 --> 00:36:03.826 A:middle
[ Applause ]

00:36:04.326 --> 00:36:05.916 A:middle
So, we have some
more improvements

00:36:05.916 --> 00:36:08.336 A:middle
that I think are going to really
help you with your browsing

00:36:08.336 --> 00:36:11.586 A:middle
and one of them is
iCloud Keychain, yeah.

00:36:14.516 --> 00:36:17.246 A:middle
You know, to really
be secure these days,

00:36:17.246 --> 00:36:20.896 A:middle
you want to have a different
complex password for every site

00:36:20.896 --> 00:36:23.396 A:middle
where you have a log in
but this inevitably brings

00:36:23.396 --> 00:36:25.716 A:middle
up the question,
"what's my password?"

00:36:26.176 --> 00:36:28.516 A:middle
and these solutions
are not recommended.

00:36:29.526 --> 00:36:30.676 A:middle
There is a better way.

00:36:30.946 --> 00:36:34.356 A:middle
With iCloud Keychain, we can
remember your website logins,

00:36:34.916 --> 00:36:37.706 A:middle
your credit card numbers,
even your Wi-Fi networks

00:36:38.326 --> 00:36:44.126 A:middle
and they're always encrypted,
synced across all of your system

00:36:44.126 --> 00:36:45.466 A:middle
so they are always
available to you.

00:36:45.886 --> 00:36:48.106 A:middle
Now, when you go to
sign up for a website,

00:36:48.976 --> 00:36:51.706 A:middle
you can of course enter your own
password and we'll remember it

00:36:51.706 --> 00:36:56.136 A:middle
but as well, Safari can auto
suggest a password for you.

00:36:56.946 --> 00:36:59.856 A:middle
You don't have to remember that
but it'll enter it in for you

WEBVTT
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00:37:00.176 --> 00:37:02.156 A:middle
and then sync it across
all of your systems

00:37:02.156 --> 00:37:03.616 A:middle
and login for you from then on.

00:37:04.516 --> 00:37:11.026 A:middle
[ Applause ]

00:37:11.526 --> 00:37:14.456 A:middle
iCloud Keychain is great
for your shopping as well.

00:37:14.456 --> 00:37:18.916 A:middle
When you come to a credit card
field, you can suggest any

00:37:18.916 --> 00:37:21.626 A:middle
of your remembered
credit cards, select one

00:37:22.386 --> 00:37:24.476 A:middle
and it'll just enter it in
for you just like that along

00:37:24.476 --> 00:37:25.526 A:middle
with your expiration date.

00:37:25.526 --> 00:37:27.766 A:middle
But you have to remember
your own security code,

00:37:27.766 --> 00:37:29.446 A:middle
that's what makes
it secure after all

00:37:30.636 --> 00:37:31.976 A:middle
and that's iCloud Keychain.

00:37:32.516 --> 00:37:37.566 A:middle
[ Applause ]

00:37:38.066 --> 00:37:40.916 A:middle
Next, some improvements
to Notifications.

00:37:41.776 --> 00:37:45.636 A:middle
So now, with Notifications on
the Mac, if you're a Californian

00:37:45.636 --> 00:37:48.186 A:middle
like me, you'll often get
this kind of notification,

00:37:48.636 --> 00:37:50.816 A:middle
"Hey want to go surf
these 30 foot waves?"

00:37:50.816 --> 00:37:53.896 A:middle
And you response, surely is
to mouse over the notification

00:37:53.896 --> 00:37:56.736 A:middle
and immediately right there,
reply, "Yeah sure I'm going

00:37:56.736 --> 00:37:57.796 A:middle
to surf that 30 foot wave."

00:37:58.016 --> 00:38:01.456 A:middle
You can reply right inside the
Notification and you can do this

WEBVTT
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00:37:58.016 --> 00:38:01.456 A:middle
You can reply right inside the
Notification and you can do this

00:38:01.456 --> 00:38:02.626 A:middle
for things like email

00:38:02.626 --> 00:38:04.776 A:middle
and quickly delete email
you might not want to deal

00:38:04.776 --> 00:38:06.576 A:middle
with without even
having to go to Mail.

00:38:07.376 --> 00:38:09.936 A:middle
If you get a FaceTime call,
you can response saying,

00:38:09.936 --> 00:38:11.866 A:middle
"Hey I'm going to call
you later," or remind

00:38:11.896 --> 00:38:13.336 A:middle
without having to
pick up the call.

00:38:13.586 --> 00:38:14.496 A:middle
It's really handy.

00:38:14.826 --> 00:38:17.616 A:middle
We also handle a new
kind of notification.

00:38:18.216 --> 00:38:21.676 A:middle
So if you have an app today
that sends push notifications

00:38:21.676 --> 00:38:24.686 A:middle
to iOS devices, well
now, you can sign

00:38:24.686 --> 00:38:27.126 A:middle
up to receive those push
notifications on your Mac

00:38:27.126 --> 00:38:29.886 A:middle
as well whether Safari
is running or not.

00:38:33.316 --> 00:38:36.356 A:middle
So, things like your
Fantasy Football alert,

00:38:37.316 --> 00:38:42.926 A:middle
maybe Breaking News, news
about that buy on eBay.

00:38:44.616 --> 00:38:48.346 A:middle
And now, in Mavericks when
your machine is sleeping,

00:38:49.546 --> 00:38:51.906 A:middle
when you wake it up, it
will tell you everything

00:38:51.906 --> 00:38:54.296 A:middle
that you missed while you're
away right on the lock screen.

00:38:55.056 --> 00:39:00.316 A:middle
And it will now update apps
for you right in the background

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00:38:55.056 --> 00:39:00.316 A:middle
And it will now update apps
for you right in the background

00:39:00.316 --> 00:39:01.976 A:middle
so you don't have
to do it yourself.

00:39:02.516 --> 00:39:07.126 A:middle
[ Applause ]

00:39:07.626 --> 00:39:09.556 A:middle
So that's Notifications.

00:39:11.106 --> 00:39:14.456 A:middle
Next up, Calendar,
let's take a look.

00:39:15.516 --> 00:39:21.226 A:middle
[ Applause ]

00:39:21.726 --> 00:39:25.236 A:middle
Absolutely no virtual cows
were harmed in the making

00:39:25.236 --> 00:39:29.746 A:middle
of this user interface.

00:39:29.746 --> 00:39:30.676 A:middle
We're going to be
adding that one

00:39:30.756 --> 00:39:32.786 A:middle
to our environmental
checklist, trust us.

00:39:33.286 --> 00:39:37.996 A:middle
So, in addition to that, you
have your Facebook events right

00:39:37.996 --> 00:39:39.526 A:middle
on your Calendar if you wish

00:39:39.526 --> 00:39:42.306 A:middle
and we have a great new
inspector that's even aware

00:39:42.576 --> 00:39:46.116 A:middle
of things like location,
travel time and weather.

00:39:46.846 --> 00:39:48.556 A:middle
And that's the Calendar.

00:39:49.516 --> 00:39:53.256 A:middle
[ Applause ]

00:39:53.756 --> 00:39:54.886 A:middle
Next, Maps.

00:39:55.516 --> 00:40:00.136 A:middle
[ Applause ]

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00:39:55.516 --> 00:40:00.136 A:middle
[ Applause ]

00:40:00.636 --> 00:40:03.596 A:middle
The Maps team has been making
great improvements to the data

00:40:03.596 --> 00:40:05.656 A:middle
and Maps and Mac users
are going to benefit

00:40:05.656 --> 00:40:07.676 A:middle
because we have this
fantastic new Maps app.

00:40:07.676 --> 00:40:11.466 A:middle
Of course, with your street
maps, you have your 3D,

00:40:12.356 --> 00:40:15.966 A:middle
beautiful flyover
data, search for points

00:40:15.966 --> 00:40:18.516 A:middle
of interest, great info cards.

00:40:19.476 --> 00:40:23.506 A:middle
You can get turn by turn
directions and my favorite part,

00:40:23.506 --> 00:40:26.246 A:middle
when I have a route that
I've set up on my Mac

00:40:26.596 --> 00:40:30.096 A:middle
and now it's time to go, you
can just click right up here

00:40:30.456 --> 00:40:32.436 A:middle
and send it right to my iPhone

00:40:32.946 --> 00:40:34.456 A:middle
where it will appear
right on my lock screen.

00:40:35.516 --> 00:40:40.096 A:middle
[ Applause ]

00:40:40.596 --> 00:40:43.306 A:middle
And when I unlock my
phone, it takes me straight

00:40:43.306 --> 00:40:45.156 A:middle
in the navigation, super cool.

00:40:46.006 --> 00:40:48.186 A:middle
We're also providing
a developer SDK

00:40:48.186 --> 00:40:50.176 A:middle
so you can add mapping
functionality

00:40:50.176 --> 00:40:51.526 A:middle
to your apps as well.

00:40:51.526 --> 00:40:51.906 A:middle
So that's Maps.

00:40:51.906 --> 00:41:01.496 A:middle
Finally, we're bringing
iBooks to the Mac.

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00:40:51.906 --> 00:41:01.496 A:middle
Finally, we're bringing
iBooks to the Mac.

00:41:01.666 --> 00:41:10.446 A:middle
So now, you have access
to the full library

00:41:10.446 --> 00:41:13.896 A:middle
of 1.8 million books
in the iBook Store.

00:41:14.626 --> 00:41:17.886 A:middle
Your full library from your
iOS devices is available

00:41:17.886 --> 00:41:18.816 A:middle
on your Mac as well.

00:41:19.486 --> 00:41:21.486 A:middle
It's a great environment
for reading.

00:41:21.676 --> 00:41:23.816 A:middle
It's also a great
environment for taking notes

00:41:24.326 --> 00:41:28.546 A:middle
and it supports iBooks
Textbooks, they're beautiful

00:41:28.546 --> 00:41:31.216 A:middle
and they're interactive,
I love to give you a demo

00:41:31.266 --> 00:41:32.976 A:middle
on all of this right now.

00:41:33.516 --> 00:41:39.956 A:middle
[ Applause ]

00:41:40.456 --> 00:41:42.756 A:middle
So, let's start in Maps.

00:41:44.066 --> 00:41:47.706 A:middle
So here we are in
Paris, you can just zoom

00:41:47.706 --> 00:41:48.776 A:middle
in a place in Paris there.

00:41:49.046 --> 00:41:52.006 A:middle
You can zoom right in,
you see it's just so fast

00:41:52.006 --> 00:41:53.986 A:middle
and fluid bringing in
points of location.

00:41:54.896 --> 00:41:57.466 A:middle
I can pan around the map
to find a nice location,

00:41:58.146 --> 00:42:00.826 A:middle
maybe the Eiffel
Tower right here.

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00:41:58.146 --> 00:42:00.826 A:middle
maybe the Eiffel
Tower right here.

00:42:01.486 --> 00:42:04.366 A:middle
Let's go in to look
at that flyover data.

00:42:05.756 --> 00:42:12.066 A:middle
As we can see the Eiffel Tower,
we can go in to tilt it over,

00:42:12.066 --> 00:42:14.886 A:middle
that's the Eiffel
Tower right there.

00:42:15.186 --> 00:42:19.966 A:middle
The flyover data is just
beautiful and of course,

00:42:20.076 --> 00:42:25.196 A:middle
I can even rotate around Paris.

00:42:25.196 --> 00:42:28.916 A:middle
Look, you can even see through
the Eiffel Tower as it rotates

00:42:28.916 --> 00:42:30.076 A:middle
into the area of the city below.

00:42:30.076 --> 00:42:32.926 A:middle
The data is just gorgeous,
the new flyover data.

00:42:33.196 --> 00:42:35.396 A:middle
It's really amazing on
your big Mac display.

00:42:36.046 --> 00:42:38.646 A:middle
Of course, we support great
search for points of interest

00:42:38.646 --> 00:42:40.136 A:middle
so if I want to go
to lunch, maybe at --

00:42:40.136 --> 00:42:41.476 A:middle
I'm told this is Guy Savoy.

00:42:42.456 --> 00:42:46.746 A:middle
We'll go to Guy Savoy, they
have this great info cards

00:42:47.676 --> 00:42:50.096 A:middle
with reviews, photos.

00:42:51.036 --> 00:42:54.166 A:middle
I can add a site to my
Bookmarks just like this

00:42:55.296 --> 00:42:57.756 A:middle
and it's now synced
across all my devices

00:42:57.756 --> 00:43:00.236 A:middle
so this location is available
to me, of course, on my phone.

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00:42:57.756 --> 00:43:00.236 A:middle
so this location is available
to me, of course, on my phone.

00:43:00.626 --> 00:43:03.086 A:middle
And because this is a
Mac, I can tear this off

00:43:03.086 --> 00:43:04.016 A:middle
so if I'm planning a trip,

00:43:04.056 --> 00:43:05.896 A:middle
I can set aside some
things of interest.

00:43:06.926 --> 00:43:08.146 A:middle
I can, of course,
get directions.

00:43:08.316 --> 00:43:10.406 A:middle
Let's do that here, directions
from the Eiffel Tower.

00:43:11.256 --> 00:43:15.136 A:middle
And when I'm ready to
go, I can send it right

00:43:15.136 --> 00:43:16.456 A:middle
to my phone like this.

00:43:17.146 --> 00:43:19.166 A:middle
And that's Maps.

00:43:20.516 --> 00:43:25.426 A:middle
[ Applause ]

00:43:25.926 --> 00:43:28.196 A:middle
Next, let's take a look
at the new Calendar.

00:43:29.506 --> 00:43:32.926 A:middle
It has continuous scrolling and
what's really amazing is even

00:43:32.926 --> 00:43:34.036 A:middle
without the stitching,

00:43:34.206 --> 00:43:37.166 A:middle
the Window still sticks
right there on the screen.

00:43:37.166 --> 00:43:38.566 A:middle
It doesn't fall off
without the stitching.

00:43:39.826 --> 00:43:41.766 A:middle
I don't know how we did it.

00:43:41.766 --> 00:43:42.756 A:middle
It's engineering.

00:43:43.896 --> 00:43:47.736 A:middle
It's really great for
creating events so if I go

00:43:47.736 --> 00:43:49.456 A:middle
and create an event like
this, let's say I'm going

00:43:49.456 --> 00:43:53.216 A:middle
to have lunch and I'm going to
type in what I want for lunch,

00:43:53.216 --> 00:43:54.286 A:middle
I'm going to say I want pizza.

00:43:55.066 --> 00:43:58.176 A:middle
And you notice, it suggests
all sorts of locations nearby

00:43:58.176 --> 00:44:00.446 A:middle
so I'm going to select
Tony's Pizza

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00:43:58.176 --> 00:44:00.446 A:middle
so I'm going to select
Tony's Pizza

00:44:01.336 --> 00:44:02.466 A:middle
and you notice I get a map.

00:44:02.976 --> 00:44:06.346 A:middle
I even get projected weather
for that location so I know

00:44:06.346 --> 00:44:07.756 A:middle
if I need to bring a jacket.

00:44:08.776 --> 00:44:10.676 A:middle
Now, I can select here
and actually ask it

00:44:11.096 --> 00:44:13.876 A:middle
to tell me what the
travel time is expected

00:44:13.876 --> 00:44:16.786 A:middle
from my last location
so I can decide

00:44:16.786 --> 00:44:17.756 A:middle
if I want to drive or walk.

00:44:17.756 --> 00:44:19.056 A:middle
I'm going to say I want to walk

00:44:19.056 --> 00:44:21.836 A:middle
and it actually adds the travel
time right to my Calendar

00:44:21.836 --> 00:44:23.416 A:middle
so I know not to
schedule anything there.

00:44:24.516 --> 00:44:29.546 A:middle
[ Applause ]

00:44:30.046 --> 00:44:33.476 A:middle
And I don't have to remember
because I can ask to be notified

00:44:34.246 --> 00:44:36.046 A:middle
when I need to leave and
I'll get a notification both

00:44:36.046 --> 00:44:39.976 A:middle
in my Mac and on my phone
as well so that is Maps.

00:44:40.516 --> 00:44:43.556 A:middle
[ Applause ]

00:44:44.056 --> 00:44:47.206 A:middle
Finally, let's take
a look at iBooks.

00:44:47.796 --> 00:44:50.646 A:middle
So, I have all my books here,
of course, I can browse my--

00:44:50.646 --> 00:44:52.226 A:middle
the collections I've arranged.

00:44:53.086 --> 00:44:56.196 A:middle
We have access to the Store
with all of its content.

00:44:57.636 --> 00:45:00.816 A:middle
Books of course ultimately about
reading so you can get in here

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00:44:57.636 --> 00:45:00.816 A:middle
Books of course ultimately about
reading so you can get in here

00:45:00.816 --> 00:45:04.316 A:middle
and read, move easily
between the pages.

00:45:04.316 --> 00:45:06.446 A:middle
You have access to all
the controls you'd expect.

00:45:07.176 --> 00:45:10.246 A:middle
Your Bookmark, search,
can adjust your type

00:45:10.246 --> 00:45:11.696 A:middle
and font and type size.

00:45:12.386 --> 00:45:15.816 A:middle
Go into a nice night mode that's
relaxing for the eyes but,

00:45:16.006 --> 00:45:20.686 A:middle
of course, I really love these
interactive iBooks Textbooks.

00:45:20.856 --> 00:45:22.116 A:middle
Let's open one of those up now.

00:45:23.166 --> 00:45:25.096 A:middle
So, I can scroll through
the pages in my book,

00:45:26.346 --> 00:45:28.156 A:middle
see all of this nice
interactives and videos.

00:45:28.156 --> 00:45:31.106 A:middle
I can pinch right into a
graphical table of contents,

00:45:31.826 --> 00:45:34.466 A:middle
scroll through the
pages of this chapter.

00:45:34.466 --> 00:45:40.526 A:middle
I can select another chapter,
scroll through just like this

00:45:41.116 --> 00:45:44.006 A:middle
on these fantastic interactives.

00:45:44.696 --> 00:45:47.376 A:middle
So, if I want to understand the
way the cellular structure works

00:45:47.376 --> 00:45:50.376 A:middle
for instance on this leaf,
I can just drill right in

00:45:51.046 --> 00:45:54.696 A:middle
and see all the way
through this.

00:45:54.776 --> 00:45:56.976 A:middle
It's just incredible, a
really great way to learn.

00:45:57.516 --> 00:46:02.076 A:middle
[ Applause ]

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00:45:57.516 --> 00:46:02.076 A:middle
[ Applause ]

00:46:02.576 --> 00:46:05.096 A:middle
It's also a great
environment for taking notes,

00:46:05.746 --> 00:46:11.206 A:middle
just select some text, add
a note, ask the teacher

00:46:11.206 --> 00:46:16.096 A:middle
about this, take
a note like that.

00:46:16.096 --> 00:46:18.996 A:middle
Because it's a Mac, of
course, I can just stretch out

00:46:18.996 --> 00:46:21.106 A:middle
and get the sidebar where
I can see all my notes

00:46:21.106 --> 00:46:24.466 A:middle
in the sidebar just really
convenient just like this.

00:46:24.466 --> 00:46:27.156 A:middle
We also have a great
view with the Sidebar

00:46:27.156 --> 00:46:28.076 A:middle
to show all your notes.

00:46:28.076 --> 00:46:30.076 A:middle
You can use them to
navigate your book.

00:46:30.486 --> 00:46:34.106 A:middle
When it comes time to study,
you have this great study cards,

00:46:34.106 --> 00:46:37.276 A:middle
you can just flip through
them, use all your notes

00:46:37.276 --> 00:46:38.656 A:middle
to study, just like that.

00:46:40.516 --> 00:46:43.846 A:middle
[ Applause ]

00:46:44.346 --> 00:46:48.906 A:middle
And that is iBooks in Mavericks.

00:46:49.026 --> 00:46:56.146 A:middle
So, Mavericks continues making
your digital life follow you

00:46:56.146 --> 00:46:58.006 A:middle
easily from device to device.

00:46:58.006 --> 00:47:01.556 A:middle
So now, your books are available
on whatever device you choose

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00:46:58.006 --> 00:47:01.556 A:middle
So now, your books are available
on whatever device you choose

00:47:01.556 --> 00:47:04.636 A:middle
to read them on and it remembers
what page you're reading.

00:47:05.036 --> 00:47:07.756 A:middle
We now remember your password
so they're available to you

00:47:07.756 --> 00:47:09.936 A:middle
across all your devices,
even now,

00:47:10.146 --> 00:47:13.536 A:middle
your bookmark location
and travel routes.

00:47:14.096 --> 00:47:16.836 A:middle
Mavericks is a fantastic
release,

00:47:17.196 --> 00:47:21.066 A:middle
it's full of some great features
for power users, deep technology

00:47:21.066 --> 00:47:24.156 A:middle
to extend your battery life and
improve system responsiveness

00:47:24.696 --> 00:47:27.206 A:middle
and some great features
for everyone.

00:47:28.276 --> 00:47:29.556 A:middle
For those of you developers,

00:47:30.126 --> 00:47:32.976 A:middle
we have a preview
available for you today.

00:47:33.516 --> 00:47:39.126 A:middle
[ Applause ]

00:47:39.626 --> 00:47:41.996 A:middle
And for everyone else
from the general public,

00:47:41.996 --> 00:47:44.726 A:middle
you'll be getting the
final release this fall.

00:47:45.196 --> 00:47:46.876 A:middle
So that is Mavericks.

00:47:47.196 --> 00:47:49.096 A:middle
Next, I'm going to hand
it over to Phil Schiller

00:47:49.096 --> 00:47:50.636 A:middle
to tell you a little
bit more about the Mac.

00:47:51.116 --> 00:47:51.506 A:middle
Thank you.

00:47:52.516 --> 00:48:01.226 A:middle
[ Applause ]

WEBVTT
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00:47:52.516 --> 00:48:01.226 A:middle
[ Applause ]

00:48:01.726 --> 00:48:03.056 A:middle
>> Well, good morning everyone.

00:48:03.056 --> 00:48:08.796 A:middle
I'd like to talk to you
about the MacBook Air.

00:48:09.516 --> 00:48:12.736 A:middle
The MacBook Air answer
the question in this age

00:48:12.736 --> 00:48:15.846 A:middle
of the iPad, what is the
future of the notebook?

00:48:16.416 --> 00:48:19.096 A:middle
The MacBook Air really
gave us a direction

00:48:19.096 --> 00:48:20.816 A:middle
of where the notebook can go,

00:48:20.816 --> 00:48:23.856 A:middle
and it's really become
everyone's ultimate

00:48:24.246 --> 00:48:26.046 A:middle
everyday notebook.

00:48:26.386 --> 00:48:28.776 A:middle
And that's why we're really
pleased to tell you today

00:48:28.776 --> 00:48:32.656 A:middle
that we've updated an entirely
new line of MacBook Air.

00:48:32.656 --> 00:48:36.296 A:middle
And these new MacBook Airs
deliver the most important

00:48:36.416 --> 00:48:37.736 A:middle
feature we always want

00:48:38.076 --> 00:48:42.696 A:middle
in a portable device,
all day battery life.

00:48:42.696 --> 00:48:42.866 A:middle
Yes.

00:48:43.516 --> 00:48:47.286 A:middle
[ Applause ]

00:48:47.786 --> 00:48:49.686 A:middle
And the MacBook Air is based

00:48:49.686 --> 00:48:52.926 A:middle
on a new 4th Generation
Intel Core Processor,

00:48:53.286 --> 00:48:55.486 A:middle
otherwise known as Haswell ULT.

00:48:55.486 --> 00:48:59.366 A:middle
And if you don't know Haswell
ULT, it's a great processor

00:48:59.416 --> 00:49:01.506 A:middle
for incredible power savings.

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00:48:59.416 --> 00:49:01.506 A:middle
for incredible power savings.

00:49:01.736 --> 00:49:03.996 A:middle
There's more energy-efficient
CPUs,

00:49:04.056 --> 00:49:06.316 A:middle
there's twice the
graphics execution units

00:49:06.656 --> 00:49:08.796 A:middle
so we can run them actually
to slower clock speed

00:49:08.796 --> 00:49:12.466 A:middle
to save energy and still
deliver the 40 percent faster

00:49:12.466 --> 00:49:13.506 A:middle
graphics performance.

00:49:14.046 --> 00:49:15.776 A:middle
And the Apple engineers
have worked together

00:49:15.776 --> 00:49:19.436 A:middle
with the Intel engineers on
some great low power state

00:49:19.436 --> 00:49:21.636 A:middle
so we can do things
like wake in one second

00:49:21.886 --> 00:49:24.406 A:middle
or standby for up to 30 days.

00:49:24.946 --> 00:49:26.896 A:middle
But the biggest benefit
is battery life

00:49:27.206 --> 00:49:29.666 A:middle
so here is the current
generation MacBook Air,

00:49:29.956 --> 00:49:31.536 A:middle
11 inch and 13 inch.

00:49:31.876 --> 00:49:35.266 A:middle
The 11 inch is now going to go
from 5 hours of battery life

00:49:35.836 --> 00:49:43.866 A:middle
up to an incredible 9
hours of battery life.

00:49:43.866 --> 00:49:46.436 A:middle
And if you like that,
the 13 inch goes from 7

00:49:46.436 --> 00:49:51.306 A:middle
to 12 hours of battery life.

00:49:51.306 --> 00:49:54.266 A:middle
Yes, true, all day
battery life and it helps

00:49:54.266 --> 00:49:55.676 A:middle
across your entire system.

00:49:56.016 --> 00:49:58.716 A:middle
For example, if you like
watching movies from iTunes,

00:49:58.716 --> 00:50:01.976 A:middle
up to 10 hours, you can watch
almost the entire Trilogy

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00:49:58.716 --> 00:50:01.976 A:middle
up to 10 hours, you can watch
almost the entire Trilogy

00:50:01.976 --> 00:50:03.966 A:middle
of Lord of the Rings,
it's amazing.

00:50:04.116 --> 00:50:07.376 A:middle
And of course, MacBook Air
is based entirely on Flash.

00:50:07.636 --> 00:50:10.286 A:middle
Flash is faster, up
to 45 percent faster

00:50:10.286 --> 00:50:13.466 A:middle
than the previous version
and Wi-Fi is faster too,

00:50:13.466 --> 00:50:16.126 A:middle
now 802.11ac Wi-Fi networking.

00:50:18.496 --> 00:50:21.536 A:middle
Now, ac gets you up to
three times the performance

00:50:21.536 --> 00:50:24.216 A:middle
of 802.11n at the same distance.

00:50:24.686 --> 00:50:27.186 A:middle
But the way to get that of
course is you want your MacBook

00:50:27.186 --> 00:50:31.816 A:middle
Air to talk to a Wi-Fi base
station that supports 802.11ac.

00:50:32.036 --> 00:50:33.366 A:middle
So, we're really happy to along

00:50:33.366 --> 00:50:37.156 A:middle
with MacBook Air announce some
new AirPort Base Stations,

00:50:37.486 --> 00:50:41.636 A:middle
entirely new designs, they're
actually a very small base,

00:50:41.636 --> 00:50:44.726 A:middle
just 4 inches square but
extruded 6 and a half inches

00:50:44.726 --> 00:50:46.906 A:middle
to get wider range
from those antennas.

00:50:47.366 --> 00:50:50.556 A:middle
So there's a new AirPort
Extreme that does 802.11ac.

00:50:50.676 --> 00:50:52.696 A:middle
There's also room in
there for a hard drive

00:50:52.696 --> 00:50:55.076 A:middle
so you have a new AirPort
Time Capsule as well

00:50:55.076 --> 00:50:57.116 A:middle
and these are great
base stations.

00:50:57.426 --> 00:50:58.746 A:middle
They're incredibly powerful,

00:50:58.746 --> 00:51:00.266 A:middle
they have a lot of
cool features.

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00:50:58.746 --> 00:51:00.266 A:middle
they have a lot of
cool features.

00:51:00.266 --> 00:51:01.116 A:middle
I'll just point out one,

00:51:01.426 --> 00:51:03.576 A:middle
beamforming, it even
sounds cool.

00:51:03.826 --> 00:51:08.456 A:middle
Beamforming can send more energy
directly to an 802.11ac device

00:51:08.716 --> 00:51:10.536 A:middle
to enhance the throughput
and performance.

00:51:10.976 --> 00:51:12.406 A:middle
So, these are great
base stations.

00:51:13.516 --> 00:51:16.566 A:middle
The MacBook Air comes in
11 inch and 13 inches sizes

00:51:16.776 --> 00:51:19.016 A:middle
and the value is even
greater than before.

00:51:19.016 --> 00:51:20.816 A:middle
The 11 inch starts at 999

00:51:20.816 --> 00:51:23.856 A:middle
with 128 gigabytes
that's twice the storage

00:51:24.046 --> 00:51:25.586 A:middle
at the same price as before.

00:51:25.586 --> 00:51:29.676 A:middle
And the 13 inch with
128 gigs starts at 1099,

00:51:29.676 --> 00:51:32.156 A:middle
that's 100 dollars less
expensive than before.

00:51:32.156 --> 00:51:35.316 A:middle
And these new MacBook
Airs start shipping today.

00:51:36.516 --> 00:51:42.516 A:middle
[ Applause ]

00:51:43.016 --> 00:51:45.516 A:middle
As we have for a while
now, we're really proud

00:51:45.516 --> 00:51:46.696 A:middle
that we lead the industry

00:51:46.696 --> 00:51:50.666 A:middle
in the most environmentally
friendly products so we're going

00:51:50.666 --> 00:51:53.456 A:middle
to make sure everyone
knows how important this is

00:51:53.456 --> 00:51:56.566 A:middle
to have Energy Star 5.2,
most products don't.

00:51:56.696 --> 00:52:00.286 A:middle
EPEAT Gold, most on
arsenic-free display glass,

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00:51:56.696 --> 00:52:00.286 A:middle
EPEAT Gold, most on
arsenic-free display glass,

00:52:00.556 --> 00:52:05.766 A:middle
mercury-free displays, BFR-free,
PVC-free, and highly recyclable.

00:52:06.216 --> 00:52:07.976 A:middle
We lead at this and we're
going to continue to.

00:52:08.436 --> 00:52:09.966 A:middle
So, that's the new MacBook Air.

00:52:10.466 --> 00:52:15.576 A:middle
They're faster graphics, longer
battery life, better value,

00:52:15.656 --> 00:52:18.376 A:middle
faster Wi-Fi, incredible
notebooks.

00:52:18.886 --> 00:52:21.976 A:middle
Let me do something different.

00:52:22.666 --> 00:52:23.896 A:middle
We don't usually do this

00:52:23.946 --> 00:52:25.966 A:middle
but you're really an
important audience so we'd

00:52:27.016 --> 00:52:29.416 A:middle
like to give you a sneak peek
of something we're working on.

00:52:29.416 --> 00:52:30.046 A:middle
Would you like that?

00:52:30.526 --> 00:52:30.626 A:middle
>> Yeah.

00:52:31.516 --> 00:52:34.066 A:middle
[ Applause ]

00:52:34.566 --> 00:52:37.636 A:middle
>> Only because you're 6,000
of my most important friends.

00:52:38.516 --> 00:52:45.946 A:middle
[ Applause ]

00:52:46.446 --> 00:52:50.136 A:middle
Video editors, musicians,
photographers,

00:52:50.406 --> 00:52:54.406 A:middle
graphic designers count
on products like Mac Pro

00:52:54.406 --> 00:52:58.706 A:middle
to get their work done and our
most advanced users just want

00:52:58.706 --> 00:53:00.496 A:middle
to get their hands
on the fastest,

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00:52:58.706 --> 00:53:00.496 A:middle
to get their hands
on the fastest,

00:53:00.496 --> 00:53:01.946 A:middle
most expandable Mac we make.

00:53:01.946 --> 00:53:05.616 A:middle
And the Mac Pro is really
important to delivering on that.

00:53:06.466 --> 00:53:08.746 A:middle
We didn't want to just
make another version

00:53:08.746 --> 00:53:11.176 A:middle
of the same old desktop
idea that everyone has had.

00:53:11.176 --> 00:53:12.456 A:middle
Like with MacBook Air,

00:53:12.766 --> 00:53:15.526 A:middle
our engineering team has spent
quite a bit of time thinking

00:53:15.526 --> 00:53:19.856 A:middle
about the technology available
today and what could be possible

00:53:19.856 --> 00:53:21.936 A:middle
for the future of a Pro desktop.

00:53:21.936 --> 00:53:24.526 A:middle
What would be a new
formed factor, new design,

00:53:24.526 --> 00:53:27.666 A:middle
new capabilities for
another 10 years?

00:53:28.856 --> 00:53:30.186 A:middle
And the engineering
team has come

00:53:30.186 --> 00:53:34.746 A:middle
up with something truly
revolutionary, truly radical

00:53:35.666 --> 00:53:37.316 A:middle
and this product is so cool.

00:53:37.506 --> 00:53:39.836 A:middle
We'll, I'm going to go
a little over the top

00:53:40.386 --> 00:53:43.996 A:middle
and give it a grand introduction

00:53:44.446 --> 00:53:47.596 A:middle
that is unlike any introduction
we've ever had for a product.

00:53:48.056 --> 00:53:52.416 A:middle
So, I am really pleased to
give you our, closest friends,

00:53:52.416 --> 00:53:56.356 A:middle
the first glimpse of the
next generation of Mac Pro.

00:53:57.516 --> 00:54:17.516 A:middle
[ Pause ]

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00:53:57.516 --> 00:54:17.516 A:middle
[ Pause ]

00:54:18.016 --> 00:54:49.000 A:middle
[ Music ]

00:54:49.516 --> 00:55:04.186 A:middle
[ Applause ]

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00:54:49.516 --> 00:55:04.186 A:middle
[ Applause ]

00:55:04.686 --> 00:55:05.956 A:middle
Can't innovate anymore, my ass.

00:55:06.516 --> 00:55:14.506 A:middle
[ Applause ]

00:55:15.006 --> 00:55:15.696 A:middle
This is--

00:55:16.516 --> 00:55:30.596 A:middle
[ Applause ]

00:55:31.096 --> 00:55:31.396 A:middle
Thank you.

00:55:31.436 --> 00:55:33.836 A:middle
This is a machine unlike
anything we've ever made both

00:55:33.836 --> 00:55:34.936 A:middle
the inside and out.

00:55:35.966 --> 00:55:40.666 A:middle
The processor, graphics,
memory storage are all built

00:55:40.666 --> 00:55:43.276 A:middle
around a new unified
thermal core.

00:55:43.866 --> 00:55:45.126 A:middle
That even sounds cool.

00:55:46.646 --> 00:55:48.786 A:middle
Inside is state-of-the-art
technology,

00:55:48.786 --> 00:55:52.366 A:middle
a new generation Intel Xeon
chip, up to 12 core configs,

00:55:52.366 --> 00:55:56.576 A:middle
256-bit-wide floating-point
PCI Express gen 3.

00:55:56.576 --> 00:55:59.076 A:middle
This is double the
CPU performance

00:55:59.076 --> 00:56:00.246 A:middle
of the previous generation.

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00:55:59.076 --> 00:56:00.246 A:middle
of the previous generation.

00:56:00.956 --> 00:56:04.396 A:middle
The fastest memory we've ever
put in our product, ECC memory,

00:56:04.646 --> 00:56:09.376 A:middle
1,866 megahertz DDR3 on a
four-channel controller,

00:56:09.676 --> 00:56:12.036 A:middle
60 gigabyte per second
bandwidth.

00:56:12.716 --> 00:56:15.726 A:middle
That's double the performance
of the previous generation.

00:56:16.606 --> 00:56:19.506 A:middle
Internal storage
is based on flash.

00:56:19.776 --> 00:56:23.606 A:middle
Not any old flash,
new PCIe-based flash.

00:56:23.956 --> 00:56:28.096 A:middle
1.25 gigabytes per second reads
a gigabyte per second writes.

00:56:28.726 --> 00:56:30.916 A:middle
That's two and a
half times faster

00:56:30.916 --> 00:56:32.306 A:middle
than any flash we've ever built.

00:56:32.646 --> 00:56:35.566 A:middle
It's 10 times faster than
any hard drive we've put

00:56:35.566 --> 00:56:36.706 A:middle
in a Mac Pro before.

00:56:37.606 --> 00:56:41.446 A:middle
All expansion is external,
you can add storage arrays,

00:56:41.446 --> 00:56:43.166 A:middle
you can add expansion chassis

00:56:43.586 --> 00:56:48.306 A:middle
over the brand new announced
Thunderbolt 2, it's 20 gigabit

00:56:48.306 --> 00:56:53.036 A:middle
for seconds up to six
Thunderbolt 2 devices per port.

00:56:53.036 --> 00:56:56.346 A:middle
It's backwards compatible with
Thunderbolt 1 and FireWire

00:56:56.346 --> 00:56:59.466 A:middle
and it's double the performance
of the industry's standard

00:56:59.466 --> 00:57:01.516 A:middle
and industry of leading
Thunderbolt 1.

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00:56:59.466 --> 00:57:01.516 A:middle
and industry of leading
Thunderbolt 1.

00:57:02.256 --> 00:57:05.736 A:middle
But the place where the team has
probably gone, the most crazy

00:57:05.736 --> 00:57:08.206 A:middle
and done something we've never
done before is in graphics.

00:57:08.546 --> 00:57:11.846 A:middle
This is the first Mac
ever that comes standard

00:57:11.846 --> 00:57:17.226 A:middle
with dual workstation GPUs,
AMD FirePro graphics in it.

00:57:17.596 --> 00:57:21.306 A:middle
You can configure it up to
4,096 screen processors,

00:57:22.016 --> 00:57:24.886 A:middle
528 gigabytes per seconds.

00:57:25.156 --> 00:57:28.276 A:middle
This is two and a half times
the graphics performance

00:57:28.276 --> 00:57:29.496 A:middle
in the last generation.

00:57:29.726 --> 00:57:31.696 A:middle
And for those of
you who use OpenCL

00:57:31.696 --> 00:57:35.556 A:middle
and you all know you should,
this delivers seven teraflops

00:57:35.826 --> 00:57:37.676 A:middle
of compute power to
your applications.

00:57:38.386 --> 00:57:41.716 A:middle
Of course, you want to hook on
the latest third party displays

00:57:42.146 --> 00:57:44.336 A:middle
and this supports 4K displays.

00:57:45.366 --> 00:57:49.996 A:middle
Yes, multiple streams
of 4K displays.

00:57:50.526 --> 00:57:53.356 A:middle
You can have up to
three 4K displays

00:57:53.486 --> 00:57:59.586 A:middle
on the built-in dual
workstation graphics.

00:57:59.586 --> 00:58:01.836 A:middle
The Final Cut Pro team is
hard at work in a version

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00:57:59.586 --> 00:58:01.836 A:middle
The Final Cut Pro team is
hard at work in a version

00:58:01.836 --> 00:58:04.416 A:middle
of Final Cut Pro X that will
support all the performance

00:58:04.566 --> 00:58:05.816 A:middle
and graphics capabilities

00:58:05.816 --> 00:58:08.486 A:middle
of this Machine,
you can be this guy.

00:58:12.166 --> 00:58:15.136 A:middle
It is a Mac unlike
any we've ever made.

00:58:15.136 --> 00:58:18.886 A:middle
It delivers so much more
performance, capabilities

00:58:18.886 --> 00:58:20.896 A:middle
and expansion than
anything we've made

00:58:21.506 --> 00:58:23.476 A:middle
and here it is alongside
the previous generation.

00:58:24.516 --> 00:58:29.176 A:middle
[ Applause ]

00:58:29.676 --> 00:58:31.126 A:middle
The team has packed all

00:58:31.126 --> 00:58:35.086 A:middle
of its capability inside
one eighth the volume

00:58:35.086 --> 00:58:36.156 A:middle
of the previous generation.

00:58:36.626 --> 00:58:37.876 A:middle
The one thing everyone loved

00:58:37.876 --> 00:58:40.336 A:middle
about the old generation Mac
Pro is those handles on the top

00:58:40.336 --> 00:58:43.576 A:middle
so you can move it around
to get access to the I/O.

00:58:43.806 --> 00:58:47.916 A:middle
Well, the entire top of the new
generation Mac Pro is a handle.

00:58:48.116 --> 00:58:50.616 A:middle
Just put your hand in it,
you can spin it around,

00:58:51.056 --> 00:58:52.546 A:middle
get access to the I/O.

00:58:52.796 --> 00:58:55.316 A:middle
It's all organized
beautifully on the back for you.

00:58:55.646 --> 00:59:01.106 A:middle
There is audio, four USB 3,
six FireWire 2 being driven

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00:58:55.646 --> 00:59:01.106 A:middle
There is audio, four USB 3,
six FireWire 2 being driven

00:59:01.106 --> 00:59:04.326 A:middle
by three FireWire 2
controllers and you guys

00:59:04.326 --> 00:59:05.976 A:middle
who use this stuff know
what I'm talking about.

00:59:06.456 --> 00:59:10.836 A:middle
It's gigabit Ethernet, HDMI
out and it has a motion sensor

00:59:10.836 --> 00:59:12.966 A:middle
so when you turn
it, it even lights

00:59:12.966 --> 00:59:14.386 A:middle
up to show you where the I/O is.

00:59:15.516 --> 00:59:21.066 A:middle
[ Applause ]

00:59:21.566 --> 00:59:24.146 A:middle
It is a stunning product.

00:59:24.246 --> 00:59:28.496 A:middle
This is without doubt the
future of the Pro desktop.

00:59:29.396 --> 00:59:31.466 A:middle
It is coming later this year.

00:59:31.466 --> 00:59:33.106 A:middle
I did say this is a sneak peek.

00:59:33.666 --> 00:59:36.456 A:middle
It is designed by brilliant
engineers in California

00:59:36.456 --> 00:59:38.866 A:middle
and assembled here in the USA.

00:59:39.516 --> 00:59:45.316 A:middle
[ Applause ]

00:59:45.816 --> 00:59:50.076 A:middle
And for all of you who are dying
to see it put towards places

00:59:50.076 --> 00:59:53.086 A:middle
and what it can do, we have
a special session tomorrow,

00:59:53.086 --> 00:59:55.586 A:middle
lunch time session for
all the developers here,

00:59:55.836 --> 00:59:59.106 A:middle
for our good friends at
Pixar along with developers

00:59:59.106 --> 01:00:00.366 A:middle
from The Foundry are going

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00:59:59.106 --> 01:00:00.366 A:middle
from The Foundry are going

01:00:00.366 --> 01:00:02.536 A:middle
to show you some amazing
character animation

01:00:02.536 --> 01:00:06.036 A:middle
in the upcoming movie
"Monsters U" running

01:00:06.036 --> 01:00:08.736 A:middle
on the new generation Mac Pro
and you want to check it out.

01:00:08.736 --> 01:00:11.896 A:middle
And that's the Mac
Pro, back to you, Tim.

01:00:12.516 --> 01:00:21.226 A:middle
[ Applause ]

01:00:21.726 --> 01:00:24.406 A:middle
>> You're going to love
the Mac Pro, it's killer.

01:00:25.346 --> 01:00:27.976 A:middle
Next, I'd like to
talk about iCloud.

01:00:28.556 --> 01:00:34.416 A:middle
We've now passed 300 million
iCloud accounts making iCloud

01:00:34.416 --> 01:00:37.386 A:middle
the fastest growing
Cloud service ever.

01:00:38.646 --> 01:00:43.896 A:middle
Now, by comparison, it
took Facebook five years

01:00:43.896 --> 01:00:45.136 A:middle
to reach this many accounts.

01:00:46.126 --> 01:00:50.036 A:middle
One of the most popular features
of iCloud is iTunes in the Cloud

01:00:50.496 --> 01:00:52.946 A:middle
which makes all of your
purchase content available

01:00:52.946 --> 01:00:54.126 A:middle
on all of your devices.

01:00:54.796 --> 01:00:58.676 A:middle
We now have 300 million users
of this feature and they read

01:00:58.676 --> 01:01:02.946 A:middle
out of their content
35 billion times.

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01:00:58.676 --> 01:01:02.946 A:middle
out of their content
35 billion times.

01:01:04.026 --> 01:01:08.216 A:middle
Now, the back-end infrastructure
of iCloud allows us

01:01:08.216 --> 01:01:11.456 A:middle
to provide Cloud services
across many of our products

01:01:12.326 --> 01:01:15.396 A:middle
like Game Center, our
social gaming network now

01:01:15.396 --> 01:01:18.136 A:middle
with over 240 million users.

01:01:19.066 --> 01:01:21.176 A:middle
Sixty of the top 100 games

01:01:21.176 --> 01:01:24.496 A:middle
on the App Store integrate
Game Center support right

01:01:24.496 --> 01:01:25.286 A:middle
in their game.

01:01:26.556 --> 01:01:30.776 A:middle
iCloud is also --
has incredible scale

01:01:31.586 --> 01:01:35.106 A:middle
like sending 800
billion iMessages,

01:01:36.276 --> 01:01:40.796 A:middle
or a mind-boggling 7.4
trillion push notifications.

01:01:44.516 --> 01:01:48.776 A:middle
iCloud allows us to seamlessly
integrate Cloud services

01:01:48.776 --> 01:01:50.476 A:middle
into so many of our products

01:01:50.556 --> 01:01:54.786 A:middle
across Apple in both
OS X and iOS.

01:01:56.316 --> 01:02:01.636 A:middle
Today, we want to share with
you how we're deeply integrating

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01:01:56.316 --> 01:02:01.636 A:middle
Today, we want to share with
you how we're deeply integrating

01:02:01.636 --> 01:02:05.256 A:middle
iCloud into the next
version of iWork.

01:02:05.776 --> 01:02:08.596 A:middle
And to do that, I'd like
to invite Roger Rosner

01:02:08.596 --> 01:02:09.596 A:middle
up to the stage.

01:02:10.306 --> 01:02:10.646 A:middle
Roger.

01:02:11.516 --> 01:02:17.146 A:middle
[ Applause ]

01:02:17.646 --> 01:02:20.516 A:middle
>> Hello. Hi, let me tell
you a little bit about iWork.

01:02:21.216 --> 01:02:23.426 A:middle
iWork is pages, numbers,
and keynote.

01:02:23.896 --> 01:02:26.766 A:middle
And we think it's the best way
to create beautiful documents,

01:02:26.996 --> 01:02:28.416 A:middle
spreadsheets and presentations.

01:02:29.446 --> 01:02:32.716 A:middle
Of course, iWork was born on
the Mac and it has full support

01:02:32.716 --> 01:02:36.166 A:middle
for the awesome feature set
of Mac OS X and Mac hardware.

01:02:37.036 --> 01:02:40.416 A:middle
We also have amazingly powerful
and fully multi-touch versions

01:02:40.416 --> 01:02:43.766 A:middle
of these apps on the
iPad and on the iPhone.

01:02:44.556 --> 01:02:46.996 A:middle
We think our multi-touch
apps are the most powerful

01:02:46.996 --> 01:02:49.666 A:middle
productivity apps ever
created for a mobile device.

01:02:50.476 --> 01:02:53.386 A:middle
And later this year, we're going
to have awesome new releases

01:02:53.736 --> 01:02:56.326 A:middle
of both our Mac and
our iOS suites.

01:02:57.236 --> 01:03:00.996 A:middle
But today, I want to
introduce the newest member

WEBVTT
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01:02:57.236 --> 01:03:00.996 A:middle
But today, I want to
introduce the newest member

01:03:00.996 --> 01:03:06.006 A:middle
of the iWork family,
introducing iWork for iCloud.

01:03:07.086 --> 01:03:10.726 A:middle
iWork for iCloud lets you
create beautiful documents right

01:03:10.726 --> 01:03:13.836 A:middle
in a browser on a
Mac or on a PC.

01:03:13.936 --> 01:03:16.476 A:middle
And rather than talk about it,

01:03:16.606 --> 01:03:17.946 A:middle
let's just jump right
into a demo.

01:03:18.516 --> 01:03:24.986 A:middle
[ Applause ]

01:03:25.486 --> 01:03:28.746 A:middle
All right, I'm going to fire
up Safari on my Mac here

01:03:29.496 --> 01:03:32.216 A:middle
and go straight to
my iCloud homepage

01:03:32.216 --> 01:03:36.166 A:middle
where you see three new app
icons, and I click on Pages.

01:03:36.786 --> 01:03:41.326 A:middle
And here is all the documents
I've been working on, on my Mac

01:03:41.326 --> 01:03:43.236 A:middle
or my iPad and saved in iCloud.

01:03:43.236 --> 01:03:46.596 A:middle
I can create a new document by
clicking Plus and I have a bunch

01:03:46.596 --> 01:03:48.306 A:middle
of beautiful Apple-designed
templates.

01:03:48.306 --> 01:03:51.896 A:middle
But let's just open a
document we were working on.

01:03:55.846 --> 01:03:58.866 A:middle
And as you can see, it's a
beautiful Pages document,

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01:04:00.316 --> 01:04:03.946 A:middle
great fonts, graphics,
images, page layouts.

01:04:04.626 --> 01:04:08.886 A:middle
This is all happening in
a web browser of course.

01:04:10.006 --> 01:04:11.586 A:middle
So I can just click
here and type.

01:04:12.346 --> 01:04:17.296 A:middle
And over here, I have all
the formatting controls

01:04:17.296 --> 01:04:19.336 A:middle
in our new context-sensitive
format panel.

01:04:19.336 --> 01:04:23.926 A:middle
So I'll just select some
text, go up to my Styles,

01:04:24.216 --> 01:04:29.666 A:middle
choose a text style, select
some more text, choose another.

01:04:30.426 --> 01:04:33.036 A:middle
I can click on some images.

01:04:33.036 --> 01:04:36.296 A:middle
And you see, my controls
now show me Image Controls.

01:04:36.296 --> 01:04:39.836 A:middle
I can click on a bunch of
styles, choose that one.

01:04:39.836 --> 01:04:43.656 A:middle
Now, of course, Pages has always
been great at handling graphics.

01:04:43.786 --> 01:04:45.426 A:middle
So, how do I add graphics?

01:04:45.426 --> 01:04:48.346 A:middle
Well, I drag one
in from my desktop,

01:04:49.336 --> 01:04:52.466 A:middle
drop it in there
and drag it around.

01:04:53.516 --> 01:04:59.536 A:middle
[ Applause ]

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01:05:00.036 --> 01:05:00.516 A:middle
All right.

01:05:00.516 --> 01:05:02.266 A:middle
Now, we know we live
in a world full

01:05:02.266 --> 01:05:05.526 A:middle
of Microsoft Office documents,
so how do we work with Office?

01:05:05.526 --> 01:05:09.066 A:middle
Well I have a Word document
here, and I'm just going to drag

01:05:09.066 --> 01:05:10.776 A:middle
that in from my desktop and drop

01:05:10.776 --> 01:05:12.696 A:middle
that in the Pages
for iCloud window.

01:05:13.496 --> 01:05:14.246 A:middle
It uploads it.

01:05:15.026 --> 01:05:15.936 A:middle
I open it up.

01:05:16.516 --> 01:05:20.946 A:middle
[ Pause ]

01:05:21.446 --> 01:05:24.356 A:middle
And here I am editing a
Microsoft Word document

01:05:24.726 --> 01:05:26.846 A:middle
in Pages for iCloud.

01:05:27.516 --> 01:05:32.806 A:middle
[ Applause ]

01:05:33.306 --> 01:05:34.696 A:middle
All right, let's take
a look at numbers.

01:05:35.116 --> 01:05:37.496 A:middle
Back to my iCloud homepage,
click the Numbers icon.

01:05:38.576 --> 01:05:40.046 A:middle
Again, a bunch of
beautiful documents.

01:05:40.816 --> 01:05:45.986 A:middle
As you can see, this spreadsheet
has a bunch of different sheets

01:05:45.986 --> 01:05:49.256 A:middle
in it, great charts,
great tables and graphics.

01:05:50.056 --> 01:05:51.596 A:middle
Here on the last
sheet, we have a table

01:05:51.596 --> 01:05:52.506 A:middle
that hasn't been finished.

01:05:52.506 --> 01:05:55.566 A:middle
So I'm just going to click
in a cell, hit Equals.

01:05:56.266 --> 01:05:59.226 A:middle
We get help for the over
250 functions that we have.

WEBVTT
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01:06:00.016 --> 01:06:03.396 A:middle
But I'll just type SUM,
select this column,

01:06:03.986 --> 01:06:06.676 A:middle
and there you go,
my chart updates.

01:06:07.276 --> 01:06:10.326 A:middle
If I want to fill this
across the rest of the table,

01:06:10.936 --> 01:06:13.636 A:middle
I'll just drag it across,
a real spreadsheet.

01:06:13.636 --> 01:06:15.956 A:middle
Again, this is all
happening in a web browser.

01:06:17.516 --> 01:06:22.926 A:middle
[ Applause ]

01:06:23.426 --> 01:06:24.756 A:middle
All right, let's try Keynote.

01:06:25.436 --> 01:06:29.026 A:middle
I will open this
presentation here.

01:06:30.066 --> 01:06:34.166 A:middle
And it's a real keynote
presentation,

01:06:35.336 --> 01:06:37.316 A:middle
photographs, texts, fonts.

01:06:37.876 --> 01:06:40.486 A:middle
I can rearrange the
slides if I want to.

01:06:41.396 --> 01:06:42.446 A:middle
I can add a new slide.

01:06:42.446 --> 01:06:45.676 A:middle
I'll click the Plus button
down here, choose this layout.

01:06:45.676 --> 01:06:47.266 A:middle
Let's give it a title.

01:06:47.266 --> 01:06:51.676 A:middle
And let's try again imaging.

01:06:51.996 --> 01:06:58.986 A:middle
Move it around, get the
alignment guides we all love

01:06:58.986 --> 01:06:59.646 A:middle
from Keynote.

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01:07:00.316 --> 01:07:02.326 A:middle
Double-click to go
into masking mode,

01:07:03.236 --> 01:07:06.496 A:middle
scale up that mask a
little, recenter it.

01:07:07.766 --> 01:07:09.746 A:middle
Let's give it a photo border,

01:07:09.746 --> 01:07:12.086 A:middle
let's make the border
a little thicker.

01:07:13.216 --> 01:07:15.026 A:middle
Let's rotate the image.

01:07:15.836 --> 01:07:18.376 A:middle
This is all happening in a
browser, it's pretty incredible.

01:07:19.516 --> 01:07:24.056 A:middle
[ Applause ]

01:07:24.556 --> 01:07:25.726 A:middle
How about animations?

01:07:26.036 --> 01:07:30.966 A:middle
Let's add a cube animation
here and click play.

01:07:31.516 --> 01:07:34.086 A:middle
[ Pause ]

01:07:34.586 --> 01:07:38.846 A:middle
And there, you see our
beautiful Keynote 3D animations

01:07:39.886 --> 01:07:40.776 A:middle
in a browser window.

01:07:41.516 --> 01:07:48.636 A:middle
[ Applause ]

01:07:49.136 --> 01:07:49.426 A:middle
All right.

01:07:49.426 --> 01:07:51.576 A:middle
I'm sure everyone wants to know
how does this work on Windows.

01:07:52.226 --> 01:07:54.116 A:middle
Well, here it is.

01:07:54.116 --> 01:07:58.926 A:middle
This is a Windows 8 desktop,
I have IE and Chrome here,

01:07:58.926 --> 01:08:00.186 A:middle
I'm just going to
fire up Chrome.

WEBVTT
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01:07:58.926 --> 01:08:00.186 A:middle
I'm just going to
fire up Chrome.

01:08:01.516 --> 01:08:06.606 A:middle
[ Laughter ]

01:08:07.106 --> 01:08:09.116 A:middle
And it's logged in as the
same user I was logged

01:08:09.116 --> 01:08:09.936 A:middle
into on the Mac.

01:08:09.936 --> 01:08:11.666 A:middle
So I'm going to open
that same document.

01:08:12.276 --> 01:08:17.006 A:middle
As you can see, it's the same,
there's the slide we just made.

01:08:18.055 --> 01:08:21.746 A:middle
Let's go in there and make
that mask a little bit tighter

01:08:21.746 --> 01:08:23.086 A:middle
and move it around a little.

01:08:23.906 --> 01:08:24.345 A:middle
And there we go.

01:08:24.345 --> 01:08:27.305 A:middle
I'm editing a Keynote
document on Windows 8.

01:08:28.515 --> 01:08:38.055 A:middle
[ Applause ]

01:08:38.555 --> 01:08:39.145 A:middle
All right.

01:08:39.145 --> 01:08:40.496 A:middle
That is iWork for iCloud.

01:08:40.496 --> 01:08:42.176 A:middle
Now, we know, in a lot of cases,

01:08:42.176 --> 01:08:43.876 A:middle
that the best user
experiences are made

01:08:43.876 --> 01:08:45.156 A:middle
with native app technologies.

01:08:45.206 --> 01:08:47.345 A:middle
But I think you can
see with iWork

01:08:47.345 --> 01:08:49.636 A:middle
for iCloud you can do some
pretty great stuff on the web.

01:08:50.546 --> 01:08:52.656 A:middle
As I mentioned, we
support IE or--

01:08:52.656 --> 01:08:54.595 A:middle
we support Safari
best I should say.

01:08:55.036 --> 01:08:57.015 A:middle
Like all websites, we
run best in Safari.

01:08:57.015 --> 01:08:59.216 A:middle
We also support IE and Chrome.

WEBVTT
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01:09:00.586 --> 01:09:02.576 A:middle
And now, you have iWork
on all of your devices.

01:09:02.756 --> 01:09:05.676 A:middle
You can create a document
on your Mac, you can edit

01:09:05.676 --> 01:09:08.656 A:middle
on your PC, and you can
present from your iPhone.

01:09:08.656 --> 01:09:12.015 A:middle
We're going to make this
available starting today

01:09:12.015 --> 01:09:13.156 A:middle
as a developer beta.

01:09:13.975 --> 01:09:17.595 A:middle
Just go to iCloud and
we'll expand that beta

01:09:17.595 --> 01:09:20.196 A:middle
to include all users of
iCloud later in the year.

01:09:20.805 --> 01:09:21.446 A:middle
Thank you very much.

01:09:21.446 --> 01:09:22.975 A:middle
Send us your feedback.

01:09:23.515 --> 01:09:30.236 A:middle
[ Applause ]

01:09:30.736 --> 01:09:34.666 A:middle
>> OK. Next, we'd like to
turn our attention to iOS.

01:09:35.515 --> 01:09:39.706 A:middle
[ Applause ]

01:09:40.206 --> 01:09:43.286 A:middle
iOS is the world's most
advanced mobile operating system

01:09:43.286 --> 01:09:46.926 A:middle
and powers the world's
best mobile devices.

01:09:47.586 --> 01:09:49.196 A:middle
iPad, iPhone, and iPod Touch.

01:09:49.856 --> 01:09:54.726 A:middle
We have now sold over
600 million iOS devices.

01:09:54.726 --> 01:09:56.606 A:middle
It's an incredible number.

01:09:57.106 --> 01:09:59.546 A:middle
[Applause]

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01:10:00.046 --> 01:10:02.176 A:middle
But, it's extraordinary
and we're proud of it,

01:10:02.956 --> 01:10:04.226 A:middle
but it's not what drives us.

01:10:05.396 --> 01:10:08.426 A:middle
We want to make the best
products that people use more

01:10:08.456 --> 01:10:10.526 A:middle
and love more than
anyone else's.

01:10:11.816 --> 01:10:13.436 A:middle
And I'm really happy
to tell you,

01:10:13.566 --> 01:10:16.866 A:middle
people are using our
products substantially more

01:10:16.866 --> 01:10:17.726 A:middle
than anyone else's.

01:10:18.526 --> 01:10:19.276 A:middle
Let me show you.

01:10:20.356 --> 01:10:24.936 A:middle
This recent study from Experian
showed that iPhone users use

01:10:24.936 --> 01:10:30.516 A:middle
of iPhone 50 percent more than
Android users use their phone.

01:10:31.336 --> 01:10:34.486 A:middle
Now this is incredible
but may be not surprising.

01:10:34.486 --> 01:10:43.026 A:middle
And if you look at mobile web
share, it's not even close.

01:10:43.556 --> 01:10:47.716 A:middle
iOS is two and a
half times Android.

01:10:47.716 --> 01:10:52.526 A:middle
And if you look at iPads
compared to all other tablets,

01:10:53.076 --> 01:10:54.456 A:middle
it's not even comparable.

01:10:55.326 --> 01:10:57.966 A:middle
iPad is over four times more.

01:10:59.466 --> 01:11:01.626 A:middle
Now this shows up in
a variety of ways.

WEBVTT
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01:10:59.466 --> 01:11:01.626 A:middle
Now this shows up in
a variety of ways.

01:11:01.626 --> 01:11:06.556 A:middle
As an example, just like
iOS customers buy more

01:11:06.556 --> 01:11:11.646 A:middle
of your incredible apps,
they evidently also buy a lot

01:11:11.646 --> 01:11:14.426 A:middle
of everything else according
to a recent IBM survey.

01:11:15.536 --> 01:11:19.456 A:middle
Both iPhone and iPad
customers were responsible

01:11:19.526 --> 01:11:22.696 A:middle
for materially more
mobile shopping traffic

01:11:23.126 --> 01:11:26.776 A:middle
than all other Android
devices combined

01:11:26.856 --> 01:11:29.066 A:middle
on the most critical day
of shopping last year.

01:11:30.286 --> 01:11:33.136 A:middle
Now, it probably
doesn't surprise you

01:11:33.316 --> 01:11:37.256 A:middle
if people are using them
more, they love them more.

01:11:38.266 --> 01:11:43.276 A:middle
And this is what is
most important to us.

01:11:43.506 --> 01:11:45.156 A:middle
iPhone was named number one

01:11:45.156 --> 01:11:47.786 A:middle
in customer satisfaction
by J.D. Power.

01:11:48.226 --> 01:11:52.296 A:middle
Not just once, but
nine consecutive times.

01:11:52.356 --> 01:11:54.356 A:middle
The first time this
has ever been done.

01:11:55.516 --> 01:12:00.996 A:middle
[ Applause ]

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01:11:55.516 --> 01:12:00.996 A:middle
[ Applause ]

01:12:01.496 --> 01:12:04.986 A:middle
And iOS satisfaction is
literally off the charts.

01:12:05.346 --> 01:12:09.356 A:middle
Change Wage [phonetic] recently
measured it at 97 percent.

01:12:09.896 --> 01:12:14.156 A:middle
And if you look at those
people that responded

01:12:14.156 --> 01:12:18.246 A:middle
that they're very satisfied
and really look at the detail

01:12:18.246 --> 01:12:23.966 A:middle
which I'm sometimes known to
do, you would see that iOS blows

01:12:23.966 --> 01:12:27.276 A:middle
out everyone else,
20 points better

01:12:27.576 --> 01:12:29.356 A:middle
than our closest competitor

01:12:29.766 --> 01:12:32.426 A:middle
and almost 25 points
better than Android.

01:12:33.516 --> 01:12:38.636 A:middle
[ Applause ]

01:12:39.136 --> 01:12:41.246 A:middle
One of the reasons for this is

01:12:41.246 --> 01:12:44.316 A:middle
that we provide amazing
software updates

01:12:44.806 --> 01:12:48.146 A:middle
that provide users
incredible new features.

01:12:49.086 --> 01:12:52.216 A:middle
And we do this easily
and make them available

01:12:52.216 --> 01:12:54.326 A:middle
to as many users as possible.

01:12:55.436 --> 01:12:56.296 A:middle
Let me show you.

01:12:57.386 --> 01:13:03.326 A:middle
Over 90 percent of iOS users are
using the latest version of iOS.

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01:12:57.386 --> 01:13:03.326 A:middle
Over 90 percent of iOS users are
using the latest version of iOS.

01:13:03.326 --> 01:13:08.256 A:middle
Now, that's in stark contrast
to the world of Android.

01:13:10.106 --> 01:13:14.646 A:middle
And by the way, this is the
most ideal state of Android.

01:13:14.646 --> 01:13:17.686 A:middle
It only includes us version
of Android which talk

01:13:17.686 --> 01:13:19.156 A:middle
to the Google Play store.

01:13:19.476 --> 01:13:21.986 A:middle
So it doesn't things
like Kindles and Nooks.

01:13:23.136 --> 01:13:26.486 A:middle
But even then, it's
a pretty bleak story.

01:13:27.536 --> 01:13:31.826 A:middle
More than a third of Android
users are using an operating

01:13:31.936 --> 01:13:36.986 A:middle
system that was released
in 2010.

01:13:37.116 --> 01:13:41.276 A:middle
And if you look at the customers
of each operating system

01:13:41.536 --> 01:13:45.946 A:middle
which are using the latest
version, it's not even close.

01:13:47.206 --> 01:13:49.476 A:middle
Now this isn't just
bad for users,

01:13:49.996 --> 01:13:52.586 A:middle
but this version
fragmentation is terrible

01:13:52.586 --> 01:13:57.426 A:middle
for developers as
many of you know.

01:13:57.836 --> 01:14:00.606 A:middle
In fact, if you do the
math, you would find

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01:13:57.836 --> 01:14:00.606 A:middle
In fact, if you do the
math, you would find

01:14:00.606 --> 01:14:05.736 A:middle
that iOS 6 is the world's most
popular mobile operating system

01:14:06.326 --> 01:14:09.216 A:middle
and in second place is
a version of Android

01:14:09.736 --> 01:14:11.886 A:middle
which was released in 2010.

01:14:13.626 --> 01:14:18.866 A:middle
Now this is why we get so
excited when we're working

01:14:18.866 --> 01:14:22.726 A:middle
on a new version of
iOS because we know

01:14:22.726 --> 01:14:26.386 A:middle
that we can positively
affect millions of developers

01:14:27.306 --> 01:14:29.796 A:middle
and hundreds of millions
of users.

01:14:31.166 --> 01:14:36.756 A:middle
And that is exactly
what we've been up to.

01:14:36.996 --> 01:14:41.306 A:middle
The team at Apple has been
working incredibly hard

01:14:41.956 --> 01:14:44.336 A:middle
on the latest version of iOS.

01:14:45.556 --> 01:14:51.036 A:middle
And today, it's of great
thrill that I announce iOS 7.

01:14:52.516 --> 01:14:59.276 A:middle
[ Applause ]

01:14:59.776 --> 01:15:03.346 A:middle
iOS 7 is the biggest
change to iOS

WEBVTT
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01:14:59.776 --> 01:15:03.346 A:middle
iOS 7 is the biggest
change to iOS

01:15:03.346 --> 01:15:05.286 A:middle
since the introduction
of iPhone.

01:15:05.806 --> 01:15:08.216 A:middle
It's packed with
amazing new features

01:15:09.136 --> 01:15:11.316 A:middle
and a stunning new
user interface.

01:15:12.876 --> 01:15:17.106 A:middle
We prepared a video to show you
our thinking behind the design

01:15:17.456 --> 01:15:22.406 A:middle
and I'd like to run
it for you now.

01:15:22.406 --> 01:15:24.016 A:middle
[Applause]

01:15:24.016 --> 01:15:32.000 A:middle
[ Music ]

01:15:32.046 --> 01:15:36.946 A:middle
>> We have always thought of
design as being so much more

01:15:36.946 --> 01:15:39.166 A:middle
than just the way
something looks.

01:15:39.166 --> 01:15:39.986 A:middle
It's the whole thing.

01:15:39.986 --> 01:15:46.816 A:middle
The way something actually works
on so many different levels.

01:15:46.816 --> 01:15:56.966 A:middle
Ultimately, of course,
design defines

01:15:56.966 --> 01:15:58.976 A:middle
so much about experience.

01:15:59.516 --> 01:16:08.546 A:middle
[ Music ]

WEBVTT
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01:15:59.516 --> 01:16:08.546 A:middle
[ Music ]

01:16:09.046 --> 01:16:16.876 A:middle
I think there is a profound and
enduring beauty in simplicity,

01:16:16.876 --> 01:16:20.466 A:middle
in clarity, in efficiency.

01:16:20.556 --> 01:16:24.146 A:middle
True simplicity is
derived from so much more

01:16:24.226 --> 01:16:29.836 A:middle
than just the absence of
clutter and ornamentation.

01:16:29.836 --> 01:16:32.686 A:middle
It's about bringing
order to complexity.

01:16:33.516 --> 01:16:36.676 A:middle
[ Music ]

01:16:37.176 --> 01:16:45.946 A:middle
iOS 7 is a clear
representation of these goals.

01:16:46.376 --> 01:16:51.676 A:middle
It has a whole new
structure that is coherent

01:16:51.676 --> 01:16:54.866 A:middle
and it is applied
across the entire system.

01:16:55.516 --> 01:17:04.846 A:middle
[ Music ]

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01:16:55.516 --> 01:17:04.846 A:middle
[ Music ]

01:17:05.346 --> 01:17:08.606 A:middle
We've considered
the tiniest details,

01:17:08.606 --> 01:17:12.606 A:middle
like refining the
typography, to much larger ones

01:17:12.606 --> 01:17:15.016 A:middle
like redesigning all the icons,

01:17:15.016 --> 01:17:18.296 A:middle
and developing a grid
system allowed us

01:17:18.296 --> 01:17:21.496 A:middle
to achieve a much more
harmonious relationship

01:17:21.756 --> 01:17:24.876 A:middle
between individual elements.

01:17:24.876 --> 01:17:27.746 A:middle
We've also incorporated a
whole new palette of colors.

01:17:28.516 --> 01:17:31.546 A:middle
[ Music ]

01:17:32.046 --> 01:17:37.976 A:middle
Distinct, functional layers help
establish hierarchy and order.

01:17:38.516 --> 01:17:42.556 A:middle
[ Music ]

01:17:43.056 --> 01:17:46.646 A:middle
And the use of translucency
gives you a sense

01:17:46.936 --> 01:17:50.226 A:middle
of your context.

01:17:50.506 --> 01:17:56.856 A:middle
These planes, combined with
new approaches to animation

01:17:56.856 --> 01:18:00.316 A:middle
and motion, create a sense
of depth and vitality.

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01:17:56.856 --> 01:18:00.316 A:middle
and motion, create a sense
of depth and vitality.

01:18:01.516 --> 01:18:08.986 A:middle
[ Music & Applause ]

01:18:09.486 --> 01:18:13.486 A:middle
The iPhone responding to your
movements drives the parallax

01:18:14.276 --> 01:18:17.136 A:middle
to create a whole new
experience of depth.

01:18:18.516 --> 01:18:21.546 A:middle
[ Music ]

01:18:22.046 --> 01:18:26.786 A:middle
In many ways, we tried
to create an interface

01:18:26.786 --> 01:18:31.366 A:middle
that is unobtrusive
and deferential.

01:18:31.366 --> 01:18:35.756 A:middle
One where the design
recedes and in doing

01:18:35.756 --> 01:18:37.916 A:middle
so actually elevates
your content.

01:18:38.046 --> 01:18:41.236 A:middle
Even the simple act of changing
your wallpaper has a very

01:18:41.236 --> 01:18:47.726 A:middle
noticeable effect on the way
your iPhone looks and feels

01:18:47.916 --> 01:18:49.626 A:middle
across the entire system.

01:18:50.516 --> 01:18:53.226 A:middle
[ Music ]

01:18:53.726 --> 01:18:59.186 A:middle
While iOS 7 is completely
new, it was important to us

01:18:59.186 --> 01:19:00.736 A:middle
to make it instantly familiar.

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01:18:59.186 --> 01:19:00.736 A:middle
to make it instantly familiar.

01:19:01.516 --> 01:19:05.926 A:middle
[ Music ]

01:19:06.426 --> 01:19:10.236 A:middle
We wanted to take an experience
to people know very well

01:19:10.236 --> 01:19:13.886 A:middle
and actually add to it
to make it more useful,

01:19:14.326 --> 01:19:17.966 A:middle
to make enjoyable.

01:19:18.456 --> 01:19:22.116 A:middle
To create it, we brought
together a broad range

01:19:22.186 --> 01:19:26.896 A:middle
of expertise from
design to engineering.

01:19:27.196 --> 01:19:31.276 A:middle
With what we've been able to
achieve together, we see iOS 7

01:19:31.276 --> 01:19:35.586 A:middle
as defining an important
new direction,

01:19:36.126 --> 01:19:37.916 A:middle
and in many ways, a beginning.

01:19:38.516 --> 01:19:40.516 A:middle
[ Music ]

01:19:41.016 --> 01:20:14.000 A:middle
[ Applause ]

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01:19:41.016 --> 01:20:14.000 A:middle
[ Applause ]

01:20:15.506 --> 01:20:18.556 A:middle
>> You are going to
absolutely love iOS 7.

01:20:18.746 --> 01:20:19.586 A:middle
>> We love you!

01:20:19.721 --> 01:20:21.721 A:middle
[Laughter]

01:20:21.856 --> 01:20:22.776 A:middle
>> This-- thank you.

01:20:22.966 --> 01:20:28.256 A:middle
This major effort, this
major effort is only possible

01:20:29.696 --> 01:20:33.276 A:middle
because of the incredible
collaboration between Johnny

01:20:33.696 --> 01:20:36.776 A:middle
and his amazing design
team and Craig

01:20:36.776 --> 01:20:39.366 A:middle
and his incredible
engineering team.

01:20:40.676 --> 01:20:45.056 A:middle
Without further ado, I'd like
to invite Craig, back up,

01:20:45.056 --> 01:20:50.256 A:middle
to take you through iOS
7, the biggest change

01:20:50.256 --> 01:20:52.806 A:middle
to iOS since the iPhone.

01:20:53.086 --> 01:20:53.376 A:middle
Craig.

01:20:54.516 --> 01:21:04.016 A:middle
[ Applause ]

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01:20:54.516 --> 01:21:04.016 A:middle
[ Applause ]

01:21:04.516 --> 01:21:08.606 A:middle
>> Well, on behalf of all of
the engineers and designers

01:21:08.606 --> 01:21:12.306 A:middle
who worked so hard to
make today a reality,

01:21:12.686 --> 01:21:16.406 A:middle
I'm absolutely thrilled at this
opportunity to show you iOS 7.

01:21:16.926 --> 01:21:17.746 A:middle
Let's take a look.

01:21:19.806 --> 01:21:20.786 A:middle
It's unbelievable.

01:21:21.216 --> 01:21:22.576 A:middle
It's just gorgeous.

01:21:22.876 --> 01:21:27.916 A:middle
From the typography on this
lock screen to the vitality

01:21:27.916 --> 01:21:31.916 A:middle
of the background of an
animation, to the home screen

01:21:32.426 --> 01:21:37.016 A:middle
with these icons, it looks so
great, it just look fantastic.

01:21:37.016 --> 01:21:41.906 A:middle
And, you know, a lot of us have
our own wallpaper, you know,

01:21:41.906 --> 01:21:43.396 A:middle
I mean like pictures
of our family there.

01:21:43.396 --> 01:21:46.886 A:middle
And now that liveliness
actually carries

01:21:46.946 --> 01:21:50.306 A:middle
through to the home screen,
because as you move the device

01:21:50.306 --> 01:21:52.986 A:middle
on your hand it actually
tracks your motion.

01:21:54.406 --> 01:21:57.066 A:middle
And as parallax that-- but you
can see the behind the icons.

01:21:57.326 --> 01:21:59.776 A:middle
It's really incredible
and it carries

01:21:59.776 --> 01:22:02.006 A:middle
over across the system,
this liveliness.

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01:21:59.776 --> 01:22:02.006 A:middle
over across the system,
this liveliness.

01:22:02.006 --> 01:22:04.366 A:middle
I mean just take a look
at something like weather,

01:22:05.576 --> 01:22:08.246 A:middle
with emotion conveys this
information and where the edge

01:22:08.246 --> 01:22:11.156 A:middle
to edge design just takes
advantage of every pixel

01:22:11.856 --> 01:22:12.976 A:middle
on that retina display.

01:22:13.576 --> 01:22:14.406 A:middle
It's so nice.

01:22:15.816 --> 01:22:19.176 A:middle
It's great for apps you use
everyday, like messages,

01:22:19.546 --> 01:22:25.876 A:middle
your calendar, your
email is gorgeous.

01:22:27.106 --> 01:22:29.326 A:middle
Your friends never
looked more attractive.

01:22:32.986 --> 01:22:35.236 A:middle
And Game Center, we
just completely ran

01:22:35.236 --> 01:22:36.156 A:middle
out of green felt.

01:22:37.516 --> 01:22:44.546 A:middle
[ Applause ]

01:22:45.046 --> 01:22:45.996 A:middle
And wood as well.

01:22:45.996 --> 01:22:47.666 A:middle
This has got to be good
for the environment.

01:22:49.156 --> 01:22:50.466 A:middle
The clocks look great.

01:22:50.926 --> 01:22:53.906 A:middle
And even apps like
Stocks and Compass,

01:22:53.906 --> 01:22:56.906 A:middle
but they just have this look of
precision, a sense of purpose.

01:22:57.396 --> 01:23:00.676 A:middle
The best way to appreciate
iOS 7 is to see it live.

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01:22:57.396 --> 01:23:00.676 A:middle
The best way to appreciate
iOS 7 is to see it live.

01:23:01.096 --> 01:23:02.746 A:middle
I'd like to give you
a demo right now.

01:23:03.516 --> 01:23:08.646 A:middle
[ Applause ]

01:23:09.146 --> 01:23:12.666 A:middle
So let's take our first
live look at iOS 7.

01:23:12.846 --> 01:23:13.476 A:middle
Here it is.

01:23:13.476 --> 01:23:16.316 A:middle
You can see how the
device actually response

01:23:16.316 --> 01:23:17.586 A:middle
to the motion in my hand.

01:23:18.646 --> 01:23:20.696 A:middle
Just slide out the lock screen.

01:23:20.696 --> 01:23:21.316 A:middle
You see how it slides in.

01:23:21.316 --> 01:23:22.336 A:middle
And I want you now to look away

01:23:22.336 --> 01:23:24.586 A:middle
for a moment while I
type in my password.

01:23:24.626 --> 01:23:25.886 A:middle
OK, you can look again.

01:23:26.806 --> 01:23:28.176 A:middle
OK, don't tell anyone
about that.

01:23:28.876 --> 01:23:29.056 A:middle
All right.

01:23:29.156 --> 01:23:33.286 A:middle
So here we are on the
gorgeous new home screen.

01:23:33.286 --> 01:23:34.196 A:middle
Let's go into Weather.

01:23:35.476 --> 01:23:37.546 A:middle
You see in Weather, it's
a little cloudy today.

01:23:37.546 --> 01:23:41.126 A:middle
I can actually tap here, the
degrees get more information

01:23:41.126 --> 01:23:45.646 A:middle
like humidity and rain,
swipe through some locations,

01:23:47.086 --> 01:23:50.866 A:middle
clear in Sydney, kind
of hot in Phoenix.

01:23:52.766 --> 01:23:56.406 A:middle
Here in a big thunder mountain,
it's looking little rough.

01:23:56.966 --> 01:23:58.886 A:middle
We've got some thunder brewing.

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01:24:00.116 --> 01:24:06.816 A:middle
Oh, yeah. [applause] Some heavy
snow here on the North Pole

01:24:08.066 --> 01:24:11.926 A:middle
and tropical storm here
in Gilligan's Island,

01:24:11.926 --> 01:24:13.816 A:middle
I hope they got off that island.

01:24:14.206 --> 01:24:18.116 A:middle
So, and it's no functional
than ever.

01:24:18.116 --> 01:24:22.336 A:middle
If you pinch, you get
this gorgeous overview

01:24:22.586 --> 01:24:23.416 A:middle
of all your cities.

01:24:25.626 --> 01:24:28.346 A:middle
Even with the time, so
it's a world clock as well.

01:24:29.176 --> 01:24:30.416 A:middle
Let's take a look
at the Calendar.

01:24:32.866 --> 01:24:36.406 A:middle
So clean, swipe from
days to day like this,

01:24:37.086 --> 01:24:39.736 A:middle
turn it into landscape,
see your whole week

01:24:39.736 --> 01:24:41.966 A:middle
at a glance, got
a big week ahead.

01:24:43.416 --> 01:24:47.176 A:middle
Zoom out. Scroll easily
through your months,

01:24:47.816 --> 01:24:50.106 A:middle
we even go all the
way out to the year.

01:24:50.106 --> 01:24:52.016 A:middle
Let's take a look at Messages.

01:24:52.016 --> 01:24:56.696 A:middle
You know, so we scroll,
we have this great sort

01:24:56.696 --> 01:24:57.646 A:middle
of playful motion.

01:24:57.646 --> 01:25:01.626 A:middle
The bubbles, spring
up the keyboard,

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01:24:57.646 --> 01:25:01.626 A:middle
The bubbles, spring
up the keyboard,

01:25:02.046 --> 01:25:03.906 A:middle
lets you slide contents
of the keyboard.

01:25:03.906 --> 01:25:06.636 A:middle
You see the layering in
transparency, it gives you

01:25:06.636 --> 01:25:07.846 A:middle
that sense of context.

01:25:08.666 --> 01:25:10.996 A:middle
There's this gesture now from
the left edge of the device,

01:25:10.996 --> 01:25:12.746 A:middle
it's great for using
the device at one hand.

01:25:12.746 --> 01:25:15.376 A:middle
If I want to just go back, I
can just swipe from the edge

01:25:15.376 --> 01:25:19.826 A:middle
of the display, pull back
like that, move in and out.

01:25:20.956 --> 01:25:21.956 A:middle
So clean and natural.

01:25:21.956 --> 01:25:24.616 A:middle
Let's take a look at folders,

01:25:24.796 --> 01:25:26.326 A:middle
and it go here into
my Games folder.

01:25:26.326 --> 01:25:29.106 A:middle
I can have multiple pages,

01:25:29.966 --> 01:25:35.926 A:middle
stored under these
items not folders.

01:25:35.926 --> 01:25:36.176 A:middle
It's awesome.

01:25:36.766 --> 01:25:38.316 A:middle
Take a look at Game Center.

01:25:39.026 --> 01:25:47.496 A:middle
Some of those good
looking friends.

01:25:47.496 --> 01:25:49.866 A:middle
Let's take a look at Mail.

01:25:50.606 --> 01:25:55.506 A:middle
And the type is just so clean
and you drill into a message.

01:25:55.686 --> 01:25:57.666 A:middle
Look at how you get
this full screen edge

01:25:57.666 --> 01:25:59.466 A:middle
to edge photos, it's
really great.

01:25:59.466 --> 01:26:00.886 A:middle
And that gesture from moving in

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01:25:59.466 --> 01:26:00.886 A:middle
And that gesture from moving in

01:26:00.886 --> 01:26:02.136 A:middle
and out works here
too, of course.

01:26:02.586 --> 01:26:05.396 A:middle
Just move between
messages, just like this.

01:26:05.396 --> 01:26:06.126 A:middle
It's so great.

01:26:07.036 --> 01:26:09.016 A:middle
And if you just slide
across in any item,

01:26:09.046 --> 01:26:11.886 A:middle
you can get at the
Trash and More Options

01:26:12.196 --> 01:26:13.926 A:middle
as well right here in Mail.

01:26:14.996 --> 01:26:17.256 A:middle
Finally, let's take a look
at Notification Center.

01:26:17.706 --> 01:26:19.656 A:middle
Same as always, we can
just swipe out from the top

01:26:19.656 --> 01:26:21.726 A:middle
of the device, comes
down with a nice thud,

01:26:21.726 --> 01:26:24.486 A:middle
you can see all notifications,
just might miss once.

01:26:24.846 --> 01:26:26.296 A:middle
And we've just great
new Today view.

01:26:26.296 --> 01:26:29.666 A:middle
So you can see you friends'
birthdays current look

01:26:29.666 --> 01:26:35.366 A:middle
at the weather, your upcoming
invitations, your calendar,

01:26:35.596 --> 01:26:39.706 A:middle
your stocks, and even a
quickly look at tomorrow.

01:26:40.156 --> 01:26:41.216 A:middle
You know, it's really great

01:26:41.216 --> 01:26:45.136 A:middle
as for the first time ever
Notification Center is now

01:26:45.136 --> 01:26:47.586 A:middle
available from the
lock screen as well.

01:26:47.666 --> 01:26:49.316 A:middle
You don't even have
to unlock your device.

01:26:51.846 --> 01:26:55.626 A:middle
[applause] So that's
a quick look at iOS 7.

01:26:56.146 --> 01:27:01.026 A:middle
It's a comprehensive end-to-end
redesign of the user experience.

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01:26:56.146 --> 01:27:01.026 A:middle
It's a comprehensive end-to-end
redesign of the user experience.

01:27:01.846 --> 01:27:04.416 A:middle
Installing iOS 7
on your phone is

01:27:04.416 --> 01:27:06.176 A:middle
like getting an entirely
new phone,

01:27:06.176 --> 01:27:08.556 A:middle
but when you already
know how to use,

01:27:09.046 --> 01:27:12.826 A:middle
when it's so much more beautiful
and functional than ever before.

01:27:14.456 --> 01:27:16.966 A:middle
But iOS 7 is actually
more than that.

01:27:17.536 --> 01:27:20.266 A:middle
It's also a major
feature release as well.

01:27:20.266 --> 01:27:23.346 A:middle
I have 10 features I want
to talk to you about today,

01:27:23.766 --> 01:27:26.226 A:middle
starting with Control Center.

01:27:27.646 --> 01:27:29.036 A:middle
Control Center is
something that's

01:27:29.356 --> 01:27:31.396 A:middle
so simple and yet so essential.

01:27:31.926 --> 01:27:34.036 A:middle
You have those switches
that you just want to get

01:27:34.036 --> 01:27:35.816 A:middle
to really quickly
from wherever you are.

01:27:35.906 --> 01:27:38.966 A:middle
Well, now, with Control Center,
swipe up from that bottom

01:27:38.966 --> 01:27:41.376 A:middle
of the device and
there they are.

01:27:42.516 --> 01:27:46.476 A:middle
[ Applause ]

01:27:46.976 --> 01:27:50.646 A:middle
Turn on Airplane Mode, adjust
your brightness, play a song,

01:27:51.476 --> 01:27:57.096 A:middle
even get at a flashlight,
and available from anywhere,

01:27:57.096 --> 01:27:58.306 A:middle
including your lock screen.

01:27:58.306 --> 01:28:00.286 A:middle
So if you wake up in the middle
of the night and you need

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01:27:58.306 --> 01:28:00.286 A:middle
So if you wake up in the middle
of the night and you need

01:28:00.286 --> 01:28:02.876 A:middle
to find something, your
flashlight's right there.

01:28:03.586 --> 01:28:05.126 A:middle
And that's Control Center.

01:28:05.846 --> 01:28:08.636 A:middle
Next, let's talk
about Multitasking.

01:28:09.686 --> 01:28:12.976 A:middle
Now, iOS 7 has always been built

01:28:12.976 --> 01:28:16.266 A:middle
on the industrial strength
foundations of OS X.

01:28:17.206 --> 01:28:20.876 A:middle
It's had intrinsic powerful
multitasking capabilities.

01:28:21.096 --> 01:28:23.156 A:middle
But we had to be careful
about how we'd exposed these

01:28:23.156 --> 01:28:26.266 A:middle
to applications because we want
to preserve great battery life.

01:28:27.246 --> 01:28:31.696 A:middle
Now on iOS 4 we did add
support for select kinds

01:28:31.696 --> 01:28:33.536 A:middle
of applications to
do multitasking.

01:28:33.596 --> 01:28:37.216 A:middle
Things like plain music in the
background or receiving a voice

01:28:37.216 --> 01:28:40.246 A:middle
over IP call, or your
app is in the background.

01:28:40.806 --> 01:28:44.026 A:middle
Well, now, in iOS 7, I'm pleased
to announce that we're going

01:28:44.026 --> 01:28:48.976 A:middle
to have multitasking for all
apps with great battery life.

01:28:49.516 --> 01:28:55.076 A:middle
[ Applause ]

01:28:55.576 --> 01:28:56.466 A:middle
So, how does it work?

01:28:57.386 --> 01:28:58.836 A:middle
Well, imagine you have an app

01:28:59.136 --> 01:29:01.436 A:middle
that you're using
constantly throughout the day,

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01:28:59.136 --> 01:29:01.436 A:middle
that you're using
constantly throughout the day,

01:29:01.436 --> 01:29:03.986 A:middle
a social networking app or
something and you're checking

01:29:03.986 --> 01:29:07.176 A:middle
in all of the time, what iOS
7 has noticed is that pattern

01:29:07.176 --> 01:29:08.816 A:middle
of use and is going
to provide that app

01:29:08.816 --> 01:29:11.866 A:middle
with frequent background
activity to stay up to date.

01:29:11.866 --> 01:29:15.226 A:middle
And there's even other app you
used, maybe that you just check

01:29:15.226 --> 01:29:17.786 A:middle
in on in the morning or
breakfast, maybe at night

01:29:17.816 --> 01:29:20.356 A:middle
after work, well iOS
7 notices that too.

01:29:20.356 --> 01:29:23.646 A:middle
And it's going to give that
app background cycles just

01:29:23.646 --> 01:29:25.836 A:middle
in time to-- it's up to
date for when you need it.

01:29:26.666 --> 01:29:29.716 A:middle
Now, in addition to this
intelligence scheduling,

01:29:30.176 --> 01:29:32.746 A:middle
iOS 7 does opportunistic
updates.

01:29:33.106 --> 01:29:36.146 A:middle
The average user wakes their
device dozens of time a day

01:29:36.146 --> 01:29:37.696 A:middle
and those provide
great opportunities

01:29:37.896 --> 01:29:39.216 A:middle
when the system's
already powered

01:29:39.216 --> 01:29:41.316 A:middle
up to update apps
on the background.

01:29:42.066 --> 01:29:44.616 A:middle
It also adapts intelligently
the network conditions.

01:29:45.056 --> 01:29:46.856 A:middle
So if it's in-- you
have good coverage,

01:29:47.096 --> 01:29:48.466 A:middle
it's a great time to fetch.

01:29:49.286 --> 01:29:52.586 A:middle
And it coalesces updates
across multiple applications.

01:29:52.586 --> 01:29:54.396 A:middle
So once you have those
radios powered up,

01:29:54.396 --> 01:29:57.156 A:middle
lets multiple applications
take advantage of it

01:29:57.156 --> 01:29:58.366 A:middle
for their background updates.

01:29:58.806 --> 01:30:03.206 A:middle
And, finally, iOS 7 response to
push notifications as a trigger

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01:29:58.806 --> 01:30:03.206 A:middle
And, finally, iOS 7 response to
push notifications as a trigger

01:30:03.206 --> 01:30:05.956 A:middle
to give that application
time in the background.

01:30:06.046 --> 01:30:07.136 A:middle
So when you follow
that notification,

01:30:07.136 --> 01:30:08.516 A:middle
the app will already
be up to date.

01:30:09.516 --> 01:30:14.786 A:middle
[ Applause ]

01:30:15.286 --> 01:30:18.536 A:middle
Now, iOS 7 also has a great
new user interface for moving

01:30:18.666 --> 01:30:20.846 A:middle
between all the things you
have going on on your phone.

01:30:21.366 --> 01:30:25.446 A:middle
Now, you could double click and
move into Notifications Center

01:30:25.446 --> 01:30:27.586 A:middle
and just swipe between
your running applications,

01:30:27.706 --> 01:30:32.236 A:middle
tap and move right in and
that is multitasking in iOS 7.

01:30:33.516 --> 01:30:38.226 A:middle
[ Applause ]

01:30:38.726 --> 01:30:40.736 A:middle
Next, let's talk about Safari.

01:30:41.466 --> 01:30:45.496 A:middle
Safari is the most popular
mobile browser in the world.

01:30:46.166 --> 01:30:48.386 A:middle
And in iOS 7 we're
making it even better.

01:30:49.726 --> 01:30:52.836 A:middle
Has a great new full
screen look,

01:30:53.446 --> 01:30:54.926 A:middle
really focused on your content.

01:30:55.586 --> 01:30:57.586 A:middle
If you pull down
or tap at the top,

01:30:57.586 --> 01:30:59.616 A:middle
you can now get a
smart search field.

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01:31:00.546 --> 01:31:04.756 A:middle
From that search field, you can
get it one tap access to all

01:31:04.756 --> 01:31:09.026 A:middle
of your favorites as well
as do search and access URLs

01:31:09.436 --> 01:31:12.756 A:middle
and there's a great new
interface for your tabs.

01:31:13.566 --> 01:31:16.496 A:middle
In addition to all of this,
it has parental controls

01:31:16.806 --> 01:31:20.166 A:middle
and integration with the same
iCloud Keychain you saw earlier

01:31:20.746 --> 01:31:21.506 A:middle
with Mavericks.

01:31:22.126 --> 01:31:24.896 A:middle
I'd like to give you
a demo of Safari now.

01:31:25.546 --> 01:31:26.916 A:middle
Let's take a look.

01:31:27.516 --> 01:31:31.086 A:middle
[ Applause ]

01:31:31.586 --> 01:31:37.786 A:middle
OK, head on in to Safari.

01:31:39.106 --> 01:31:40.536 A:middle
So here we are in Safari.

01:31:40.536 --> 01:31:42.306 A:middle
I'm going to just
zoom in on this page.

01:31:42.306 --> 01:31:47.406 A:middle
I want you to watch as I scroll,
all the controls just recede

01:31:47.406 --> 01:31:49.756 A:middle
and now you have that full
screen for your content.

01:31:50.606 --> 01:31:52.626 A:middle
We've really improved the way
you navigate now in Safari.

01:31:52.626 --> 01:31:56.876 A:middle
I'm just going to tap in here
to link to a detailed story.

01:31:57.006 --> 01:31:59.446 A:middle
I mean you can even zoom
in of course on this page.

01:31:59.446 --> 01:32:02.456 A:middle
And that same gesture you saw
earlier for going back well

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01:31:59.446 --> 01:32:02.456 A:middle
And that same gesture you saw
earlier for going back well

01:32:02.456 --> 01:32:04.166 A:middle
of course that works
in Safari as well.

01:32:04.166 --> 01:32:05.956 A:middle
So I just swiped in from
the edge of the display

01:32:05.956 --> 01:32:08.326 A:middle
and I can navigate
back and forth

01:32:08.326 --> 01:32:11.526 A:middle
through my browser
history just like that.

01:32:11.526 --> 01:32:14.126 A:middle
It's such a fantastic
way to browse.

01:32:15.026 --> 01:32:17.136 A:middle
Next, let's look at that
unified search field.

01:32:17.136 --> 01:32:18.636 A:middle
I'm just going to tap
up here at the top.

01:32:19.116 --> 01:32:22.066 A:middle
You see I have one tap
access to all my favorites.

01:32:22.176 --> 01:32:23.786 A:middle
It's really convenient
but I'm going to type

01:32:23.786 --> 01:32:25.846 A:middle
in this case so I'll type DIS.

01:32:25.846 --> 01:32:30.146 A:middle
And you notice, I have
a top URL hit as well

01:32:30.146 --> 01:32:33.266 A:middle
as Google Search suggestions as
well available all right here.

01:32:34.336 --> 01:32:36.236 A:middle
We've really improved
bookmarking as well.

01:32:36.236 --> 01:32:38.046 A:middle
I use this bookmark
control down at the bottom.

01:32:38.766 --> 01:32:41.496 A:middle
I see my bookmark
folders, all my bookmarks.

01:32:41.926 --> 01:32:42.866 A:middle
We also have shared links.

01:32:42.866 --> 01:32:46.076 A:middle
You can see stories posted by
people you follow on Twitter.

01:32:46.546 --> 01:32:48.046 A:middle
And my Reading List.

01:32:48.046 --> 01:32:50.776 A:middle
And, now, just like you
saw on Mavericks on iOS,

01:32:50.776 --> 01:32:53.276 A:middle
you can scroll continuously
from article to article

01:32:53.276 --> 01:32:54.756 A:middle
without coming back to the list.

01:32:55.016 --> 01:32:55.876 A:middle
It's really awesome.

01:32:57.166 --> 01:32:59.206 A:middle
Next, let's take a look at tabs.

01:32:59.626 --> 01:33:05.436 A:middle
I'm going to click here at the
bottom into tabs, unbelievable,

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01:32:59.626 --> 01:33:05.436 A:middle
I'm going to click here at the
bottom into tabs, unbelievable,

01:33:05.886 --> 01:33:07.566 A:middle
and you're no longer
limited to just eight.

01:33:08.516 --> 01:33:13.866 A:middle
[ Applause ]

01:33:14.366 --> 01:33:17.586 A:middle
And down at the bottom are
also all your iCloud tabs.

01:33:17.586 --> 01:33:21.106 A:middle
You can see what you left open
on your other devices as well.

01:33:21.106 --> 01:33:25.576 A:middle
And tabs, they're
really nice to use.

01:33:25.576 --> 01:33:28.556 A:middle
You can just tap,
sweep into a tab,

01:33:28.746 --> 01:33:32.246 A:middle
back out, back in, back out.

01:33:32.426 --> 01:33:33.386 A:middle
It's just fantastic.

01:33:33.386 --> 01:33:35.856 A:middle
If you want to reorder your
tabs, just tap and hold,

01:33:36.276 --> 01:33:37.556 A:middle
just rearrange them like this.

01:33:37.786 --> 01:33:40.556 A:middle
And if you're done with
the tab, just swipe it off

01:33:40.556 --> 01:33:42.406 A:middle
to the side and it goes away.

01:33:43.536 --> 01:33:45.186 A:middle
And that's the new Safari.

01:33:46.516 --> 01:33:52.096 A:middle
[ Applause ]

01:33:52.596 --> 01:33:54.376 A:middle
Let's take a look now
at Control Center.

01:33:55.846 --> 01:33:58.616 A:middle
So I'm just going to swipe up
from the bottom of my display

01:33:59.036 --> 01:34:00.456 A:middle
and up comes Control Center.

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01:33:59.036 --> 01:34:00.456 A:middle
and up comes Control Center.

01:34:00.926 --> 01:34:03.906 A:middle
See how these great switches
at the top can turn on and off.

01:34:03.936 --> 01:34:07.516 A:middle
Do Not Disturb, for instance,
access my brightness,

01:34:07.646 --> 01:34:10.506 A:middle
you can even access a
flashlight, really useful

01:34:10.506 --> 01:34:13.166 A:middle
at night, play a song.

01:34:14.706 --> 01:34:17.706 A:middle
[background music] And of
course this is available

01:34:17.706 --> 01:34:20.086 A:middle
to me everywhere so if I'm
in Safari for instance.

01:34:21.226 --> 01:34:22.146 A:middle
Let's bring it up here.

01:34:22.616 --> 01:34:24.496 A:middle
You can turn off that music.

01:34:24.556 --> 01:34:27.276 A:middle
And you notice how its layering

01:34:27.276 --> 01:34:30.096 A:middle
and transparency take the
personality, the environment

01:34:30.716 --> 01:34:31.646 A:middle
where you bring it up.

01:34:33.066 --> 01:34:34.306 A:middle
That's Control Center.

01:34:35.516 --> 01:34:41.226 A:middle
[ Applause ]

01:34:41.726 --> 01:34:43.176 A:middle
Next up, Multitasking.

01:34:43.246 --> 01:34:44.286 A:middle
It's just a great way to get

01:34:44.286 --> 01:34:45.876 A:middle
across all the things
you're doing on your device

01:34:45.876 --> 01:34:47.616 A:middle
so if I just double click
here on my Home button,

01:34:48.496 --> 01:34:49.756 A:middle
jump into Multitasking.

01:34:50.116 --> 01:34:52.516 A:middle
I can just swipe across
everything I have running.

01:34:52.676 --> 01:34:57.186 A:middle
I want to move into one,
Messages, double tap, back out.

01:34:58.346 --> 01:35:03.356 A:middle
Move into Mail, back
out, just like this.

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01:34:58.346 --> 01:35:03.356 A:middle
Move into Mail, back
out, just like this.

01:35:04.216 --> 01:35:05.176 A:middle
It's really, really nice.

01:35:05.306 --> 01:35:07.656 A:middle
That's multitasking in iOS 7.

01:35:08.606 --> 01:35:09.076 A:middle
Thank you.

01:35:10.516 --> 01:35:13.996 A:middle
[ Applause ]

01:35:14.496 --> 01:35:15.656 A:middle
So of course there's much,

01:35:15.656 --> 01:35:18.976 A:middle
much more to iOS 7,
including AirDrop.

01:35:19.516 --> 01:35:23.196 A:middle
[ Applause ]

01:35:23.696 --> 01:35:27.106 A:middle
AirDrop is absolutely
the easiest way to share

01:35:27.106 --> 01:35:28.706 A:middle
with the people that
are right around you.

01:35:29.206 --> 01:35:33.376 A:middle
So now when you're in any app
that supports a Share Sheet,

01:35:33.556 --> 01:35:36.356 A:middle
you bring up the Share Sheet
and your friends that are all

01:35:36.356 --> 01:35:38.636 A:middle
around you just show
up right there.

01:35:39.646 --> 01:35:44.166 A:middle
You tap on one and they're
going to get a panel right

01:35:44.166 --> 01:35:46.846 A:middle
on their display and they
can accept what it is

01:35:46.846 --> 01:35:47.616 A:middle
that you shared.

01:35:48.226 --> 01:35:49.046 A:middle
They accept it.

01:35:49.216 --> 01:35:51.726 A:middle
They're taken right into the
app and you know if you want

01:35:51.726 --> 01:35:55.526 A:middle
to share with multiple people
you just tap, tap, tap.

01:35:55.906 --> 01:35:57.636 A:middle
No need to wander
around the room,

01:35:57.996 --> 01:35:59.976 A:middle
bumping your phone or whatever.

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01:36:00.516 --> 01:36:08.536 A:middle
[ Applause ]

01:36:09.036 --> 01:36:11.516 A:middle
Now, this is system wide for
any app that's supports a Share

01:36:11.516 --> 01:36:16.086 A:middle
Sheet and of course it uses peer
to peer Wi-Fi for maximum speed

01:36:16.386 --> 01:36:19.156 A:middle
and all your transmissions
are securely encrypted

01:36:19.556 --> 01:36:22.536 A:middle
because it uses the latest
Wi-Fi hardware, it's supported

01:36:22.536 --> 01:36:25.576 A:middle
on the iPhone 5, the
fourth-generation iPad,

01:36:26.126 --> 01:36:29.326 A:middle
iPad mini and the
fifth-generation iPod Touch

01:36:30.186 --> 01:36:32.166 A:middle
and that is AirDrop.

01:36:32.596 --> 01:36:34.146 A:middle
Next, let's talk
about the camera.

01:36:35.216 --> 01:36:38.816 A:middle
So, now, your camera in iOS
7 is four cameras in one.

01:36:39.186 --> 01:36:42.546 A:middle
You just swipe from your video
camera to your photo camera,

01:36:43.596 --> 01:36:46.956 A:middle
to your square cropped
camera, to your pano camera.

01:36:47.566 --> 01:36:50.246 A:middle
And when you're taking
stills, you now have access

01:36:50.736 --> 01:36:54.556 A:middle
to live photo filters from
some gorgeous black and whites,

01:36:54.986 --> 01:36:58.106 A:middle
to some classic color
filters as well.

01:36:58.256 --> 01:36:59.686 A:middle
So with your great,
new camera we want

01:36:59.686 --> 01:37:02.256 A:middle
to give you a great new
way to manage your photos

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01:36:59.686 --> 01:37:02.256 A:middle
to give you a great new
way to manage your photos

01:37:02.256 --> 01:37:03.876 A:middle
and it's the new Photos app.

01:37:04.706 --> 01:37:08.406 A:middle
You know for many users this is
what their photo organization

01:37:08.566 --> 01:37:10.436 A:middle
looks like: an endless,

01:37:10.436 --> 01:37:12.946 A:middle
unorganized stream
of their camera roll.

01:37:12.946 --> 01:37:14.406 A:middle
We've all been there
but, you know,

01:37:14.406 --> 01:37:15.966 A:middle
it doesn't have to be this way.

01:37:17.666 --> 01:37:19.926 A:middle
There's great information
in those photos.

01:37:19.926 --> 01:37:22.926 A:middle
iOS knows where you took the
photos and when you took them

01:37:22.926 --> 01:37:26.186 A:middle
and that provides inherent
structure that we can use

01:37:26.186 --> 01:37:27.746 A:middle
to organize those photos.

01:37:27.896 --> 01:37:31.036 A:middle
And now in photos
in iOS 7, we do.

01:37:31.406 --> 01:37:33.036 A:middle
We organize them into moments.

01:37:33.166 --> 01:37:35.276 A:middle
And I'd like to give you
a demo of that right now.

01:37:36.516 --> 01:37:41.936 A:middle
[ Applause ]

01:37:42.436 --> 01:37:44.136 A:middle
So let's take a look
now at the Photos app.

01:37:45.766 --> 01:37:49.916 A:middle
So here you see some photos
that were taken in San Francisco

01:37:49.916 --> 01:37:53.896 A:middle
and you see nothing was done to
organize these photos explicitly

01:37:53.896 --> 01:37:54.816 A:middle
and yet they have these labels.

01:37:54.816 --> 01:37:56.416 A:middle
It's like the Palace
of Fine Arts,

01:37:57.426 --> 01:37:59.716 A:middle
Baker Beach, Lombard Street.

01:37:59.716 --> 01:38:01.556 A:middle
It provides this
natural organization

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01:37:59.716 --> 01:38:01.556 A:middle
It provides this
natural organization

01:38:01.556 --> 01:38:02.916 A:middle
for appreciating the photos.

01:38:02.916 --> 01:38:05.986 A:middle
We can go up that more trips
at more times in San Francisco,

01:38:05.986 --> 01:38:08.526 A:middle
Golden Gate, to San
Francisco Fisherman's Wharf.

01:38:08.796 --> 01:38:10.496 A:middle
But then you see we have home.

01:38:10.576 --> 01:38:12.856 A:middle
We have photos taken at
home and photos taken

01:38:12.856 --> 01:38:15.576 A:middle
at the elementary school
and around that area.

01:38:16.266 --> 01:38:19.246 A:middle
And now if you want to
zoom back out to get a--

01:38:19.246 --> 01:38:21.146 A:middle
more of bird's eye view
of your collection,

01:38:21.556 --> 01:38:23.696 A:middle
we draw these moments
intelligently together

01:38:23.696 --> 01:38:24.466 A:middle
into collections.

01:38:25.746 --> 01:38:27.816 A:middle
So see here how that
multiple day trip

01:38:27.816 --> 01:38:30.556 A:middle
around San Francisco is
collected-- sorry about that,

01:38:30.556 --> 01:38:32.466 A:middle
I've got a little
excited there, into--

01:38:32.466 --> 01:38:34.756 A:middle
it's a very exciting interface

01:38:34.756 --> 01:38:38.396 A:middle
into a multi-day trip
in San Francisco.

01:38:38.516 --> 01:38:40.936 A:middle
And that time at home and
around the school, well,

01:38:40.936 --> 01:38:44.026 A:middle
that's one moment-- that's
one collection as well.

01:38:44.466 --> 01:38:46.226 A:middle
It's a really great way
to browse your photos.

01:38:46.566 --> 01:38:50.316 A:middle
You can even go all the
way out to the year level.

01:38:51.716 --> 01:38:53.696 A:middle
Look across your whole
photo collection.

01:38:54.516 --> 01:39:00.776 A:middle
[ Applause ]

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01:38:54.516 --> 01:39:00.776 A:middle
[ Applause ]

01:39:01.276 --> 01:39:04.196 A:middle
And look how we pull out the
interesting places that you went

01:39:04.196 --> 01:39:08.966 A:middle
in that year like 2011 was
Colorado and Hawaii, 2012,

01:39:09.266 --> 01:39:10.346 A:middle
went to South America.

01:39:10.346 --> 01:39:11.666 A:middle
You may not remember
when you did it

01:39:11.666 --> 01:39:13.946 A:middle
but iOS does and
it's right there.

01:39:14.736 --> 01:39:18.456 A:middle
And, you know, with this retina
display you can even can make

01:39:18.456 --> 01:39:20.516 A:middle
out patterns of photos in
one different occasions

01:39:20.516 --> 01:39:22.736 A:middle
or in a course we found like
we had the urge that we wanted

01:39:22.736 --> 01:39:24.206 A:middle
to just tap in right from here.

01:39:24.516 --> 01:39:26.576 A:middle
And so now in fact you can.

01:39:27.116 --> 01:39:28.776 A:middle
You can just tap and scrub

01:39:29.496 --> 01:39:32.356 A:middle
and find the photo you're
looking for just like that.

01:39:32.356 --> 01:39:33.876 A:middle
It's really just amazing.

01:39:33.876 --> 01:39:36.866 A:middle
So I can just pick a photo
here whichever one I want.

01:39:37.346 --> 01:39:39.876 A:middle
It's kind of cute and
now we can edit it

01:39:39.876 --> 01:39:41.106 A:middle
because we have photo filters.

01:39:41.106 --> 01:39:42.506 A:middle
So I can go into
the filters here,

01:39:42.886 --> 01:39:47.086 A:middle
I can try different color
effects, and if I find one I

01:39:47.086 --> 01:39:49.036 A:middle
like maybe a nice
black and white,

01:39:49.036 --> 01:39:50.496 A:middle
you can do it just like that.

01:39:50.726 --> 01:39:52.586 A:middle
I'll apply it and
save that photo away.

01:39:53.266 --> 01:39:54.316 A:middle
We also have great new ways

01:39:54.356 --> 01:39:56.486 A:middle
to share your photos
in the Photos apps.

01:39:56.486 --> 01:39:56.976 A:middle
Let's bring up sharing.

01:39:58.436 --> 01:40:01.626 A:middle
We have AirDrop right here if
any of you were running iOS 7,

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01:39:58.436 --> 01:40:01.626 A:middle
We have AirDrop right here if
any of you were running iOS 7,

01:40:01.626 --> 01:40:03.076 A:middle
I'd see you, it looks
like it didn't leak,

01:40:03.076 --> 01:40:03.876 A:middle
so that's good you're not

01:40:03.876 --> 01:40:06.416 A:middle
in there right now,
but you have AirDrop.

01:40:06.546 --> 01:40:08.776 A:middle
You have access to other
photos, you can share them

01:40:08.776 --> 01:40:10.826 A:middle
from right here,
just really handy.

01:40:11.456 --> 01:40:14.056 A:middle
Great photo sharing option
is iCloud photo sharing,

01:40:14.056 --> 01:40:15.196 A:middle
I'm going to tap on that now.

01:40:15.366 --> 01:40:16.676 A:middle
It's going to iCloud
photo sharing.

01:40:17.196 --> 01:40:19.686 A:middle
And from here, I can
select the Photo Streams

01:40:19.686 --> 01:40:20.786 A:middle
that I want to share too.

01:40:21.066 --> 01:40:23.376 A:middle
So I'm on family photos now,
but I'm going to drill in

01:40:23.816 --> 01:40:26.506 A:middle
and I can see other Photo
Streams I've set up.

01:40:26.506 --> 01:40:30.536 A:middle
And now, other people can share
into my Photo Stream as well.

01:40:30.536 --> 01:40:31.796 A:middle
So these are shared
Photo Streams.

01:40:32.516 --> 01:40:36.916 A:middle
[ Applause ]

01:40:37.416 --> 01:40:42.506 A:middle
I'll just select a Photo Stream
here and type a little message.

01:40:43.796 --> 01:40:44.726 A:middle
We'll post that photo.

01:40:44.726 --> 01:40:46.826 A:middle
So it made it really
easy to share

01:40:46.966 --> 01:40:49.016 A:middle
and we've also made it a
really great experience

01:40:49.366 --> 01:40:51.636 A:middle
to experience the photos
you and others have shared

01:40:51.636 --> 01:40:53.146 A:middle
with this new shared
tab at the bottom.

01:40:53.146 --> 01:40:54.246 A:middle
So I'm going to go in here.

01:40:54.246 --> 01:40:56.346 A:middle
I could see my photo
with a comment.

01:40:56.646 --> 01:40:58.606 A:middle
I can see the comments
of other people

01:40:58.606 --> 01:41:00.226 A:middle
and the photos that
they've shared.

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01:40:58.606 --> 01:41:00.226 A:middle
and the photos that
they've shared.

01:41:00.666 --> 01:41:06.086 A:middle
And now, we even support sharing
video via iCloud photo sharing.

01:41:08.796 --> 01:41:11.836 A:middle
And we have a great way to just
browse those shared photos.

01:41:11.836 --> 01:41:13.606 A:middle
I'll just tilt the
device into landscape.

01:41:14.076 --> 01:41:15.546 A:middle
I can scroll through
it like this.

01:41:16.666 --> 01:41:18.466 A:middle
And just look how
beautiful that is.

01:41:18.846 --> 01:41:20.776 A:middle
What a great way to
experience your photos.

01:41:20.956 --> 01:41:24.136 A:middle
So that's the new
photos App in iOS 7.

01:41:25.516 --> 01:41:32.386 A:middle
[ Applause ]

01:41:32.886 --> 01:41:35.826 A:middle
So integration with internet
services is a huge part

01:41:35.826 --> 01:41:40.716 A:middle
of the experience of iOS and
never more so than in iOS 7.

01:41:41.196 --> 01:41:43.246 A:middle
So to take you through
some of those features,

01:41:43.346 --> 01:41:45.216 A:middle
I'd like to bring up Eddy Cue.

01:41:45.736 --> 01:41:46.166 A:middle
Eddy. [Applause]

01:41:50.076 --> 01:41:50.416 A:middle
>> Great job, Craig.

01:41:50.576 --> 01:41:50.876 A:middle
>> Thank you.

01:41:52.836 --> 01:41:54.026 A:middle
>> Thanks, it's great
to be here.

01:41:54.746 --> 01:41:56.146 A:middle
So let's talk about Siri.

01:41:56.636 --> 01:42:00.706 A:middle
The first thing is Siri has
a gorgeous new interface.

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01:41:56.636 --> 01:42:00.706 A:middle
The first thing is Siri has
a gorgeous new interface.

01:42:01.236 --> 01:42:04.706 A:middle
Now as I speak, you'll see a
sound wave across the bottom

01:42:05.816 --> 01:42:08.916 A:middle
and you get the result to a
beautiful, gorgeous, clean way.

01:42:09.986 --> 01:42:13.776 A:middle
But Siri is always been a lot
about your-- the voice of Siri.

01:42:13.776 --> 01:42:15.416 A:middle
And we've got an all new voice.

01:42:16.046 --> 01:42:16.306 A:middle
>> Hi, Eddy.

01:42:16.936 --> 01:42:17.846 A:middle
What can I do for you?

01:42:18.326 --> 01:42:20.556 A:middle
>> And you can also
choose a male voice.

01:42:21.376 --> 01:42:21.856 A:middle
>> Hi, Eddy.

01:42:22.166 --> 01:42:23.016 A:middle
What can I do for you?

01:42:23.906 --> 01:42:25.986 A:middle
>> And we've got high
quality-- thank you.

01:42:27.246 --> 01:42:29.326 A:middle
We've also got high
quality female

01:42:29.476 --> 01:42:31.806 A:middle
and male voices for French.

01:42:32.516 --> 01:42:34.546 A:middle
[Foreign Language]

01:42:35.046 --> 01:42:35.826 A:middle
As well as German.

01:42:36.296 --> 01:42:38.016 A:middle
[Foreign Language]
And we're going

01:42:38.016 --> 01:42:39.836 A:middle
to be adding other
languages over time.

01:42:40.236 --> 01:42:43.486 A:middle
Now Siri is also getting a
lot smarter and knows how

01:42:43.486 --> 01:42:44.966 A:middle
to control more of your device.

01:42:44.966 --> 01:42:50.046 A:middle
So you could say, play my last
voice mail or turn on Bluetooth

01:42:50.766 --> 01:42:52.156 A:middle
or increase my brightness.

01:42:53.516 --> 01:42:58.906 A:middle
[ Applause ]

01:42:59.406 --> 01:43:01.956 A:middle
And it can answer a
lot more questions

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01:42:59.406 --> 01:43:01.956 A:middle
And it can answer a
lot more questions

01:43:02.396 --> 01:43:05.816 A:middle
because we've integrated some
new services like Twitter,

01:43:05.816 --> 01:43:08.916 A:middle
so you can see what people are
saying or what's happening.

01:43:09.806 --> 01:43:12.616 A:middle
We've integrated the
world's largest Encyclopedia

01:43:12.706 --> 01:43:13.626 A:middle
and Wikipedia.

01:43:14.396 --> 01:43:17.576 A:middle
And we've even integrated
web search results

01:43:17.576 --> 01:43:19.736 A:middle
from Bing right inside of Siri.

01:43:20.726 --> 01:43:22.446 A:middle
And it's great for photos too.

01:43:24.006 --> 01:43:27.936 A:middle
And that is some of the new
features of Siri in iOS 7.

01:43:29.076 --> 01:43:31.586 A:middle
Now Siri is also a big
part of our next feature.

01:43:31.586 --> 01:43:35.006 A:middle
iOS in the car.

01:43:36.516 --> 01:43:40.266 A:middle
[ Applause ]

01:43:40.766 --> 01:43:45.746 A:middle
Now 95 percent of the cars being
sold today have integrated music

01:43:45.746 --> 01:43:47.916 A:middle
playback and control
from an iOS device,

01:43:48.006 --> 01:43:50.456 A:middle
but we want to take
this integration

01:43:50.456 --> 01:43:52.156 A:middle
to a whole another level.

01:43:53.496 --> 01:43:57.736 A:middle
What if you could get iOS
on the screen that is built

01:43:57.736 --> 01:44:02.086 A:middle
into your car so that you can
make phone calls, play music,

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01:43:57.736 --> 01:44:02.086 A:middle
into your car so that you can
make phone calls, play music,

01:44:02.506 --> 01:44:06.856 A:middle
go to maps, get your iMessages
right on the screen in your car

01:44:07.166 --> 01:44:09.346 A:middle
or Eyes Free using Siri.

01:44:10.056 --> 01:44:12.326 A:middle
So now, when you
make a phone call,

01:44:12.326 --> 01:44:15.206 A:middle
it's going to look something
like this, call John Appleseed,

01:44:15.746 --> 01:44:26.336 A:middle
or play get lucky, or go
to maps, get directions,

01:44:28.126 --> 01:44:30.676 A:middle
or even get your
iMessages read to you

01:44:30.676 --> 01:44:33.826 A:middle
and you can dictate a
response all Eyes Free.

01:44:34.516 --> 01:44:40.456 A:middle
[ Applause ]

01:44:40.956 --> 01:44:44.186 A:middle
Now, all of these car
manufacturers are introducing

01:44:44.386 --> 01:44:48.716 A:middle
iOS integration in 2014 and I
know which one I want to buy.

01:44:51.876 --> 01:44:53.486 A:middle
And that's iOS in the car.

01:44:54.136 --> 01:44:55.886 A:middle
Next, the App Store.

01:44:57.036 --> 01:44:58.796 A:middle
Now the App Store
looks beautiful.

01:44:59.556 --> 01:45:02.416 A:middle
It's way easier to find
Apps than ever before.

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01:44:59.556 --> 01:45:02.416 A:middle
It's way easier to find
Apps than ever before.

01:45:02.576 --> 01:45:06.166 A:middle
We've added a new feature where
you can look for apps based

01:45:06.166 --> 01:45:08.426 A:middle
on your age range,
kid's categories,

01:45:08.526 --> 01:45:11.286 A:middle
parents are going to love this.

01:45:11.286 --> 01:45:15.816 A:middle
And apps Near Me, you can find
the most popular apps based

01:45:15.816 --> 01:45:17.356 A:middle
on your current location.

01:45:18.506 --> 01:45:21.566 A:middle
So now, let's say I'm at
AT&T park in San Francisco

01:45:22.136 --> 01:45:23.516 A:middle
and here are the
apps I would see.

01:45:24.886 --> 01:45:28.036 A:middle
Or I'm at the Louvre in Paris.

01:45:28.186 --> 01:45:30.016 A:middle
Or I'm in Union Square Shopping.

01:45:30.126 --> 01:45:32.536 A:middle
It's that easy to
discover new apps.

01:45:32.536 --> 01:45:33.526 A:middle
It's really great.

01:45:34.626 --> 01:45:37.806 A:middle
The next feature, I know,
you're all going to love

01:45:37.806 --> 01:45:40.866 A:middle
because everyday, you
see something like this.

01:45:41.716 --> 01:45:46.026 A:middle
Well, no more because the
App Store updates your

01:45:46.026 --> 01:45:47.316 A:middle
apps automatically.

01:45:48.516 --> 01:45:58.056 A:middle
[ Applause ]

01:45:58.556 --> 01:46:00.176 A:middle
Next, let's talk about music.

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01:45:58.556 --> 01:46:00.176 A:middle
Next, let's talk about music.

01:46:00.746 --> 01:46:03.886 A:middle
The music app in iOS
7 is beyond doubt,

01:46:04.446 --> 01:46:06.726 A:middle
the best music player
we have ever done.

01:46:07.766 --> 01:46:09.636 A:middle
The first thing you'll
notice is we provide you

01:46:09.636 --> 01:46:13.106 A:middle
with beautiful artist images
right in your library.

01:46:13.106 --> 01:46:16.316 A:middle
And you just tap an artist
and you see the songs.

01:46:16.366 --> 01:46:18.246 A:middle
But it's not just the
songs on your device,

01:46:18.736 --> 01:46:20.366 A:middle
you see all of your
purchased music

01:46:20.366 --> 01:46:22.466 A:middle
from iCloud right
in your library.

01:46:23.646 --> 01:46:26.176 A:middle
And if you want to hear one
of the songs, you just tap

01:46:26.176 --> 01:46:28.716 A:middle
and you get our beautiful
Now Playing screen.

01:46:29.376 --> 01:46:32.276 A:middle
But it's not just your purchased
music, in the video apps,

01:46:32.276 --> 01:46:37.746 A:middle
you get all of your movies and
TV shows right from iCloud right

01:46:38.036 --> 01:46:40.356 A:middle
into your library, it's
really, really great.

01:46:41.516 --> 01:46:45.676 A:middle
[ Applause ]

01:46:46.176 --> 01:46:50.256 A:middle
If you turn the device
sideways, you see your albums.

01:46:50.596 --> 01:46:52.186 A:middle
You could just swipe
to see more,

01:46:53.066 --> 01:46:57.216 A:middle
and once you see one you like,
you tap and it zooms right in.

01:46:57.816 --> 01:47:01.336 A:middle
Now, the music app is the best
way to listen to your music.

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01:46:57.816 --> 01:47:01.336 A:middle
Now, the music app is the best
way to listen to your music.

01:47:01.876 --> 01:47:04.606 A:middle
But today, we're
introducing an amazing way

01:47:04.726 --> 01:47:08.826 A:middle
to discover new music and
we call it iTunes Radio.

01:47:09.516 --> 01:47:15.936 A:middle
[ Applause ]

01:47:16.436 --> 01:47:17.616 A:middle
And here's what it looks like.

01:47:17.696 --> 01:47:19.506 A:middle
It's built right
into the music app.

01:47:19.816 --> 01:47:22.976 A:middle
But rather than tell you about
it, I'd love to show it to you.

01:47:23.516 --> 01:47:29.486 A:middle
[ Pause ]

01:47:29.986 --> 01:47:31.806 A:middle
And we'll launch the music app.

01:47:32.836 --> 01:47:35.386 A:middle
And the first thing you'll
notice is we've got a set

01:47:35.386 --> 01:47:38.016 A:middle
of featured stations that our
programming team have created.

01:47:38.016 --> 01:47:40.216 A:middle
So you can see the
songs that are trending

01:47:40.216 --> 01:47:42.906 A:middle
on Twitter right now,
or even the songs

01:47:42.906 --> 01:47:45.546 A:middle
that you guys are all going
to hear this week at WWDC.

01:47:45.786 --> 01:47:50.936 A:middle
But I feel like summer songs.

01:47:50.936 --> 01:47:52.446 A:middle
So you just tap.

01:47:53.516 --> 01:47:58.516 A:middle
[ Pause ]

01:47:59.016 --> 01:48:05.000 A:middle
[ Music ]

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01:47:59.016 --> 01:48:05.000 A:middle
[ Music ]

01:48:05.096 --> 01:48:08.096 A:middle
[Background Music] And once
you have a station you love,

01:48:08.176 --> 01:48:11.536 A:middle
you could just tap the i and you
could share it with a friend,

01:48:11.756 --> 01:48:14.846 A:middle
or even create a new station
based on this artist or song.

01:48:15.106 --> 01:48:18.936 A:middle
I can easily skip to see
what's the next song.

01:48:20.516 --> 01:48:29.116 A:middle
[ Music ]

01:48:29.616 --> 01:48:31.796 A:middle
[Background Music] I'll
go back to stations.

01:48:31.796 --> 01:48:34.106 A:middle
But it's not just the featured
stations that we provide.

01:48:34.156 --> 01:48:35.506 A:middle
You can create your
own stations.

01:48:35.506 --> 01:48:38.246 A:middle
Here are some that I've
previously created.

01:48:39.656 --> 01:48:41.066 A:middle
But I feel like doing
something new.

01:48:42.586 --> 01:48:45.196 A:middle
Now, our music team is
providing you with hundreds

01:48:45.196 --> 01:48:48.186 A:middle
of stations based on
alternative, country,

01:48:48.616 --> 01:48:50.596 A:middle
classic rock, but I feel

01:48:50.596 --> 01:48:51.976 A:middle
like doing something a
little more specific.

01:48:52.516 --> 01:48:57.436 A:middle
[ Music ]

01:48:57.936 --> 01:48:59.626 A:middle
How about some Led Zeppelin?

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01:49:00.516 --> 01:49:18.276 A:middle
[ Music ]

01:49:18.776 --> 01:49:18.926 A:middle
[Background Music] First,

01:49:19.146 --> 01:49:21.156 A:middle
start off with a great
Led Zeppelin song.

01:49:21.456 --> 01:49:24.756 A:middle
Let's go and see what
else is on this station.

01:49:25.606 --> 01:49:31.046 A:middle
And a great thing is I can
always modify the station,

01:49:31.046 --> 01:49:33.886 A:middle
I can just tap the star, and
I could say play more songs

01:49:33.886 --> 01:49:37.816 A:middle
like this, or never play this
song, or add it to my wish list.

01:49:37.816 --> 01:49:42.476 A:middle
Now, I like this so let's play
some more songs like this.

01:49:42.476 --> 01:49:45.156 A:middle
Now, another great feature of
iTunes Radio is it keeps track

01:49:45.156 --> 01:49:46.946 A:middle
of all of the songs
that you're listening

01:49:46.946 --> 01:49:49.486 A:middle
to across all the
stations, all your devices.

01:49:49.486 --> 01:49:51.636 A:middle
And you can get to them
by just tapping History.

01:49:51.636 --> 01:49:53.726 A:middle
You can see them all here.

01:49:53.796 --> 01:49:55.796 A:middle
You can Preview, and
buy right from there.

01:49:56.576 --> 01:49:57.976 A:middle
And that's iTunes Radio.

01:49:58.516 --> 01:50:06.576 A:middle
[ Applause ]

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01:49:58.516 --> 01:50:06.576 A:middle
[ Applause ]

01:50:07.076 --> 01:50:11.226 A:middle
So iTunes Radio is built into
iOS 7, it works on your iPhone,

01:50:11.226 --> 01:50:13.186 A:middle
your iPod touch, and your iPad.

01:50:13.936 --> 01:50:18.276 A:middle
It's also built into iTunes
on your Mac and PC and even

01:50:18.466 --> 01:50:20.976 A:middle
in your living room
built into Apple TV.

01:50:21.516 --> 01:50:26.326 A:middle
[ Applause ]

01:50:26.826 --> 01:50:29.216 A:middle
iTunes radio is free with ads.

01:50:29.666 --> 01:50:31.996 A:middle
And if you are an
iTunes Match subscriber,

01:50:31.996 --> 01:50:33.416 A:middle
it's completely ad-free.

01:50:34.516 --> 01:50:39.636 A:middle
[ Applause ]

01:50:40.136 --> 01:50:42.996 A:middle
We're starting in the US and
we'll be adding other countries

01:50:42.996 --> 01:50:47.456 A:middle
over time and that's the
new music app on iOS 7.

01:50:47.506 --> 01:50:50.626 A:middle
It is the best music
player we have ever done.

01:50:50.846 --> 01:50:51.286 A:middle
Thank you.

01:50:52.516 --> 01:50:58.166 A:middle
[ Applause ]

01:50:58.666 --> 01:51:00.626 A:middle
>> Thank you Eddy.

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01:50:58.666 --> 01:51:00.626 A:middle
>> Thank you Eddy.

01:51:02.236 --> 01:51:05.126 A:middle
So 10 amazing features in iOS 7

01:51:06.176 --> 01:51:09.366 A:middle
and a comprehensive
end to end UI redesign.

01:51:10.766 --> 01:51:14.556 A:middle
And of course we're bringing
it all to iPad as well.

01:51:15.436 --> 01:51:19.516 A:middle
Now, there's more to iOS 7
than we had time to talk to you

01:51:19.516 --> 01:51:20.886 A:middle
about in depth here today.

01:51:21.466 --> 01:51:23.626 A:middle
Things like FaceTime audio

01:51:23.696 --> 01:51:26.946 A:middle
where you now can do audio
only high quality audio calls

01:51:26.946 --> 01:51:29.746 A:middle
over Wi-Fi on any iOS device.

01:51:29.746 --> 01:51:36.386 A:middle
Notification syncs so if
you dismissed a notification

01:51:36.386 --> 01:51:38.326 A:middle
on one device, you don't have to
deal with it over and over again

01:51:38.326 --> 01:51:39.156 A:middle
on your other devices.

01:51:39.156 --> 01:51:44.916 A:middle
Great feature for our users
in China with integration

01:51:44.916 --> 01:51:48.246 A:middle
to popular microblogging
website Tencent Weibo.

01:51:48.676 --> 01:51:50.806 A:middle
And for those of
you who have people

01:51:50.806 --> 01:51:53.656 A:middle
who just won't let go phone
FaceTime and message blocking.

01:51:55.546 --> 01:51:59.856 A:middle
Also for our enterprise
fee, customers per App VPN.

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01:52:00.686 --> 01:52:03.846 A:middle
Now there's yeah, a
couple of enterprise people

01:52:03.846 --> 01:52:05.206 A:middle
in the audience are you?

01:52:05.206 --> 01:52:08.026 A:middle
So, in addition to all of these
is one feature I want to talk

01:52:08.026 --> 01:52:11.196 A:middle
about in a little bit more
detail which is activation lock.

01:52:11.996 --> 01:52:16.636 A:middle
So hundreds of millions of
us use to Find My iPhone

01:52:16.916 --> 01:52:19.886 A:middle
to find their phone when
it's just lost in the couch

01:52:19.886 --> 01:52:23.276 A:middle
or maybe left at Starbucks,
but also when it's been stolen.

01:52:24.556 --> 01:52:27.726 A:middle
And now, with activation
lock, if a thief tries

01:52:27.756 --> 01:52:30.216 A:middle
to turn off Find My iPhone

01:52:30.846 --> 01:52:35.166 A:middle
or if they even wipe the device
entirely, they will not be able

01:52:35.256 --> 01:52:38.676 A:middle
to reactivate it because they
don't know your iPod user

01:52:38.736 --> 01:52:39.626 A:middle
name activation.

01:52:40.516 --> 01:52:49.006 A:middle
[ Applause ]

01:52:49.506 --> 01:52:51.926 A:middle
We think this is going to be a
really powerful theft deterrent.

01:52:52.526 --> 01:52:55.046 A:middle
Now of course in addition
to be in a great release

01:52:55.426 --> 01:52:59.326 A:middle
for our users, iOS 7 is also
a fantastic and major release

01:52:59.676 --> 01:53:00.916 A:middle
for developers as well.

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01:52:59.676 --> 01:53:00.916 A:middle
for developers as well.

01:53:01.286 --> 01:53:04.176 A:middle
The SDK includes
over 1500 new APIs.

01:53:04.176 --> 01:53:07.766 A:middle
We can add AirDrop, integrate it

01:53:07.766 --> 01:53:09.596 A:middle
with third-party
game controllers.

01:53:09.766 --> 01:53:12.416 A:middle
New APIs for taking
advantage of multitasking,

01:53:12.986 --> 01:53:16.936 A:middle
iBeacons for Bluetooth
LE micro location,

01:53:17.316 --> 01:53:21.226 A:middle
Sprite Kit for super fast
power-efficient game animations

01:53:21.426 --> 01:53:27.336 A:middle
and UI dynamics to bring physics
to your UIView Animations.

01:53:28.596 --> 01:53:29.796 A:middle
So I-- yeah.

01:53:30.516 --> 01:53:35.546 A:middle
[ Applause ]

01:53:36.046 --> 01:53:39.326 A:middle
So iOS 7 is available
to you developers

01:53:39.756 --> 01:53:41.786 A:middle
in beta on the iPhone today.

01:53:42.516 --> 01:53:49.546 A:middle
[ Applause ]

01:53:50.046 --> 01:53:53.156 A:middle
We'll have betas for iPad
coming up in the near--

01:53:53.186 --> 01:53:56.796 A:middle
in the coming weeks and for
everyone else a final release

01:53:57.196 --> 01:53:58.346 A:middle
coming this fall.

01:53:59.086 --> 01:54:04.156 A:middle
So iOS 7 will be available
for iPhone 4 and later iPad 2

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01:53:59.086 --> 01:54:04.156 A:middle
So iOS 7 will be available
for iPhone 4 and later iPad 2

01:54:04.156 --> 01:54:08.906 A:middle
and later the iPad mini and the
fifth generation iPod touch.

01:54:09.466 --> 01:54:11.366 A:middle
That is iOS 7.

01:54:11.516 --> 01:54:12.096 A:middle
I hope you'll love it.

01:54:12.356 --> 01:54:12.706 A:middle
Thank you.

01:54:13.516 --> 01:54:23.466 A:middle
[ Applause ]

01:54:23.966 --> 01:54:27.706 A:middle
>> What a morning, it seems
to be incredible products.

01:54:27.706 --> 01:54:30.646 A:middle
OS X Mavericks, our
latest release

01:54:30.676 --> 01:54:33.846 A:middle
of the world's most advanced
desktop operating system.

01:54:34.076 --> 01:54:35.766 A:middle
It's the best OS X yet.

01:54:36.956 --> 01:54:42.076 A:middle
With new incredible MacBook Airs
with unbelievable battery life

01:54:42.496 --> 01:54:45.276 A:middle
that continue to define the
future of the notebooks.

01:54:46.546 --> 01:54:48.676 A:middle
The next generation Mac Pro,

01:54:49.056 --> 01:54:52.476 A:middle
a revolutionary computer
designed especially

01:54:52.476 --> 01:54:53.706 A:middle
for our power users.

01:54:54.746 --> 01:54:59.866 A:middle
I work for iCloud, create
beautiful documents right

01:54:59.866 --> 01:55:03.146 A:middle
in your browser on
a Mac or a PC.

WEBVTT
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01:54:59.866 --> 01:55:03.146 A:middle
in your browser on
a Mac or a PC.

01:55:03.816 --> 01:55:11.576 A:middle
iOS 7, amazing new features and
a stunning new user interface,

01:55:12.156 --> 01:55:13.986 A:middle
it's the biggest change to iOS

01:55:14.256 --> 01:55:16.266 A:middle
since the introduction
of iPhone.

01:55:17.166 --> 01:55:22.206 A:middle
And iTunes Radio, the absolute
best way to discover new music.

01:55:22.836 --> 01:55:27.866 A:middle
We are incredibly proud
of all of these products.

01:55:27.866 --> 01:55:31.916 A:middle
They are great examples
of what Apple does best.

01:55:33.226 --> 01:55:35.836 A:middle
I'd like to thank everyone
at Apple that worked

01:55:35.836 --> 01:55:37.576 A:middle
so hard to create them.

01:55:38.306 --> 01:55:42.106 A:middle
I get to work with the most
talented and creative people

01:55:42.106 --> 01:55:44.376 A:middle
on earth and it's a
joy to serve with them.

01:55:44.816 --> 01:55:45.366 A:middle
Thank you.

01:55:46.516 --> 01:55:58.326 A:middle
[ Applause ]

01:55:58.826 --> 01:56:03.396 A:middle
I'd like to close this morning
with the reminder, that our goal

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01:55:58.826 --> 01:56:03.396 A:middle
I'd like to close this morning
with the reminder, that our goal

01:56:03.396 --> 01:56:06.596 A:middle
at Apple is to make
amazing products

01:56:06.876 --> 01:56:10.836 A:middle
that our customers love,
really great products

01:56:11.346 --> 01:56:13.826 A:middle
that enrich people's lives.

01:56:14.496 --> 01:56:18.716 A:middle
The words you saw at the
beginning of the show are more

01:56:18.716 --> 01:56:20.096 A:middle
than just words to us.

01:56:20.986 --> 01:56:22.816 A:middle
They are the values we lived by.

01:56:23.656 --> 01:56:24.706 A:middle
They drive us.

01:56:25.726 --> 01:56:30.506 A:middle
You see them reflected in our
products over the years and just

01:56:30.506 --> 01:56:32.276 A:middle
as much in the products
this morning.

01:56:32.276 --> 01:56:35.626 A:middle
And you'll just continue
to see these reflected

01:56:35.966 --> 01:56:40.216 A:middle
in the products we
do in the future.

01:56:41.316 --> 01:56:47.726 A:middle
We've created an ad to help us
express just how deeply we feel

01:56:47.726 --> 01:56:54.976 A:middle
about this and I'd like
to share it with you now.

01:56:55.066 --> 01:56:55.296 A:middle
>> [Music] This is it.

01:56:55.296 --> 01:57:02.836 A:middle
This is what matters.

WEBVTT
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01:56:55.296 --> 01:57:02.836 A:middle
This is what matters.

01:57:02.836 --> 01:57:08.976 A:middle
The experience of a product.

01:57:09.046 --> 01:57:11.106 A:middle
How will it make someone feel?

01:57:11.266 --> 01:57:19.236 A:middle
Will it make life better?

01:57:19.236 --> 01:57:26.926 A:middle
Does it deserve to exist?

01:57:26.926 --> 01:57:30.926 A:middle
We spend a lot of time
on a few great things

01:57:30.926 --> 01:57:41.836 A:middle
until every idea we touch
enhances each life it touches.

01:57:41.836 --> 01:57:48.856 A:middle
You may rarely look at it,
but you'll always feel it.

01:57:48.856 --> 01:57:49.796 A:middle
This is our signature.

01:57:49.796 --> 01:57:52.976 A:middle
And it means everything.

01:57:53.516 --> 01:58:01.886 A:middle
[ Applause ]

WEBVTT
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01:57:53.516 --> 01:58:01.886 A:middle
[ Applause ]

01:58:02.386 --> 01:58:02.766 A:middle
>> Thank you.

01:58:03.516 --> 01:58:09.316 A:middle
[ Applause ]

01:58:09.816 --> 01:58:11.226 A:middle
>> I'm really glad
you liked that.

01:58:11.446 --> 01:58:14.456 A:middle
You'll begin to see it on
TV beginning this evening.

01:58:16.156 --> 01:58:18.936 A:middle
Those words have been
a great deal to us.

01:58:19.746 --> 01:58:22.176 A:middle
And I hope they mean
a lot to you as well.

01:58:22.686 --> 01:58:24.126 A:middle
Have a great conference.

01:58:24.126 --> 01:58:24.986 A:middle
Enjoy the week.

01:58:24.986 --> 01:58:25.396 A:middle
Thank you.

01:58:26.516 --> 01:58:37.410 A:middle
[ Applause & Music ]