wg-monetization Status Update 2021-02-16

[lannka]

What was accomplished

AMP Monetization

• AMP now builds separate 3p iframe integration.js, and refactors done to allow dynamically choosing JS for 3p iframe
• AMP-AD CSS experiment turned on (blocking top banner sticky ad)
• Ran a CWV experiment that turns off ads render-on-idle . Result it very noisy. Didn’t get enough data points from canary traffic.
• Launched eager building of fie/inabox amp elements
• Allow ad networks to opt out of client side validation in no-signing

Story Ads

• Exploration of new story ads algorithm impact

What is next

AMP Monetization

• Turn on amp-ad 3p vendor splitting for more vendors
• Launch no signing

Story ads

• Encapsulate logic for placement algorithm
• Start new algorithm implementation