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[Story] Customer-journey #3

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truonghoangduy opened this issue Oct 3, 2022 · 0 comments
Open

[Story] Customer-journey #3

truonghoangduy opened this issue Oct 3, 2022 · 0 comments

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@truonghoangduy
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truonghoangduy commented Oct 3, 2022

Automotive company customer journey

  1. https://www.coxautoinc.com/wp-content/uploads/2022/01/2021-Car-Buyer-Journey-Study-Overview.pdf
  2. ...

Today’s automotive consumers are well-informed, hyper-connected, and have higher expectations of their dealers and service providers. They rely on multiple channels and devices to make their purchase and spending decisions. This gives your dealership incredible opportunities to engage customers at every single step of their customer journey from pre-sale to continued service. link-ref

Customers are no longer in the passenger seat—they are driving their own automotive experience. link-ref

journey
    title Make an investment in Automotive
    section Browsing vehicle on dealer website
      Car Model: 7: Customer
      Location: 3: Customer
      Contact: 4: Customer,Dealer
    section Vehicle at car field (Taking action)
      Overall check: 3: Customer, Dealer
      Test Drive: 5: Customer, Dealer
      Vehicle quality: 3: Customer
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