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conversion_event_type.go
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conversion_event_type.go
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package enum
// ConversionEventType 转化回传事件
// https://event-manager.oceanengine.com/docs/8650/all_events/
type ConversionEventType = string
const (
// Conversion_PHONE 用户点击拨打电话
Conversion_PHONE ConversionEventType = "phone"
// Conversion_FORM 用户在页面内完成表单填写并提交
Conversion_FORM ConversionEventType = "form"
// Conversion_ACTIVE 用户下载app完成激活行为
Conversion_ACTIVE ConversionEventType = "active"
// Conversion_ACTIVE_REGISTER 用户在推广的应用/落地页场景下完成注册（手机号/微信等）行为，具体注册形式取决于广告主业务模式，如：招商加盟行业，用户下载app后完成注册行为；游戏行业，用户下载游戏后完成激活+注册；电商行业，完成注册
Conversion_ACTIVE_REGISTER ConversionEventType = "active_register"
// Conversion_ACTIVE_PAY 用户在推广的应用/落地页场景下发生交易并完成至少一笔付款，具体支付形式取决于广告主业务模式
Conversion_ACTIVE_PAY ConversionEventType = "active_pay"
// Conversion_PHONE_CONFIRM 智能电话-确认拨打
Conversion_PHONE_CONFIRM ConversionEventType = "phone_confirm"
// Conversion_PHONE_CONNECT 智能电话-确认接通
Conversion_PHONE_CONNECT ConversionEventType = "phone_connect"
// Conversion_PHONE_EFFECT 智能电话-有效接通
Conversion_PHONE_EFFECT ConversionEventType = "phone_effective"
// Conversion_CONSULT_EFFECTIVE 一般指用户点击“在线咨询”，通过IM向商户进行有效咨询，发言≥1条，广告主也可自定义有效的标准。
Conversion_CONSULT_EFFECTIVE ConversionEventType = "consult_effective"
// Conversion_IN_APP_ORDER 用户进入电商平台APP，并完成提交订单行为
Conversion_IN_APP_ORDER ConversionEventType = "in_app_order"
// Conversion_IN_APP_UV 用户成功打开访问应用打开并访问通常考核吊起打开，不考核活动/商品 uv/pv
Conversion_IN_APP_UV ConversionEventType = "in_app_uv"
// Conversion_IN_APP_CART 用户将商品加入购物车
Conversion_IN_APP_CART ConversionEventType = "in_app_cart"
// Conversion_IN_APP_PAY 用户完成商品下单并完成付款
Conversion_IN_APP_PAY ConversionEventType = "in_app_pay"
// Conversion_GAME_ADDICTION 用户在推广的应用/落地页场景下发生的关键行为/行为集合，具体行为取决于广告主业务模式。如：商务服务行业的用户下载激活app后提交简历，房地产行业的用户有看房意向；游戏行业的用户在游戏内发生关键行为或行为组合等
Conversion_GAME_ADDICTION ConversionEventType = "game_addiction"
// Conversion_CUSTOMER_EFFECTIVE 提交线索的用户进一步完成了一次有价值的行为，具体行为取决于广告主业务模式，如预约到店，完成授权，完成支付等
Conversion_CUSTOMER_EFFECTIVE ConversionEventType = "customer_effective"
// Conversion_COUPON 用户完成卡券领取行为
Conversion_COUPON = "coupon"
// Conversion_IN_APP_DETAIL_UV 浏览重点页面，比如商品页、活动页、文章等考核活动/商品页面uv/pv
Conversion_IN_APP_DETAIL_UV = "in_app_detail_uv"
// Conversion_FROM_ANSWER 表单提交后，电话回访已回应
Conversion_FROM_ANSWER = "form_answer"
// Conversion_NEXT_DAY_OPEN 激活且在第二天内打开app
Conversion_NEXT_DAY_OPEN = "next_day_open"
// Conversion_DEEP_PURCHASE 用户在游戏内多次付费
Conversion_DEEP_PURCHASE = "deep_purchase"
// Conversion_PAGE_VIEW 用户完成指定目标页面加载并到访
Conversion_PAGE_VIEW = "page_view"
// Conversion_SHOPPING 用户完成商品购买行为
Conversion_SHOPPING = "shopping"
// Conversion_WECHAT 用户完成微信复制行为，引导用户微信加粉
Conversion_WECHAT = "wechat"
// Conversion_OTHER 其他
Conversion_OTHER = "other"
// Conversion_MULTIPLE 用户发生表单提交、电话拨打、咨询、预约等多种留咨行为
Conversion_MULTIPLE = "multiple"
// Conversion_LOAN_COMPLETION 贷款完件
Conversion_LOAN_COMPLETION = "loan_completion"
// Conversion_PRE_LOAN_CREDIT 贷款预授信
Conversion_PRE_LOAN_CREDIT = "pre_loan_credit"
// Conversion_LOAN_CREDIT 贷款授信
Conversion_LOAN_CREDIT = "loan_credit"
// Conversion_IT_ROI 广告变现ROI
Conversion_IT_ROI = "lt_roi"
// Conversion_LOAN 贷款放款
Conversion_LOAN = "loan"
// Conversion_AUTHORIZATION 用户完成授权登录（微信/微博/淘宝等）
Conversion_AUTHORIZATION = "authorization"
// Conversion_CONSULT_CLUE 用户在咨询中成功留咨
Conversion_CONSULT_CLUE = "consult_clue"
// Conversion_PURCHASE_ROI 用户付费金额/付费成本
Conversion_PURCHASE_ROI = "purchase_roi"
// Conversion_NOTIFY_DOWNLOAD 用户点击预约“游戏下载”
Conversion_NOTIFY_DOWNLOAD = "notify_download"
// Conversion_PREMIUM_PAYMENT 用户完成购买保险行为
Conversion_PREMIUM_PAYMENT = "premium_payment"
// Conversion_UG_ROI 内广roi
Conversion_UG_ROI = "ug_roi"
// Conversion_IN_WECHAT_LOGIN 用户在微信生态进入H5页面
Conversion_IN_WECHAT_LOGIN = "in_wechat_login"
// Conversion_IN_WECHAT_PAY 用户在微信生态完成付费
Conversion_IN_WECHAT_PAY = "in_wechat_pay"
// Conversion_CLUE_CONFIRM 线索经联系确认是本人提交的信息，或者是本人有初步意向
Conversion_CLUE_CONFIRM = "clue_confirm"
// Conversion_CLUE_INTERFLOW 线索和销售建立了交流，比如互加好友，建立联系，可以持续跟进
Conversion_CLUE_INTERFLOW = "clue_interflow"
// Conversion_CLUE_HIGH_INTENTION 线索有较强意向成交或者处于成交流程，尚未完结。
Conversion_CLUE_HIGH_INTENTION = "clue_high_intention"
// Conversion_CLUE_PAY_SUCCEED 在线索通表单提交联系方式成功之后，用户完成一笔在线支付行为
Conversion_CLUE_PAY_SUCCEED = "clue_pay_succeed"
// Conversion_CLUE_ARRIVAL_LEAD 线索客户产生到店行为
Conversion_CLUE_ARRIVAL_LEAD = "arrival_lead"
// Conversion_FAILED_LEAD 有效线索客户跟进失败
Conversion_FAILED_LEAD = "failed_lead"
// Conversion_IN_APP_NEXT_DAY_OPEN 适用于平台类商家客户拉活场景：沉默老用户进行app内访问后的次日留存，作为“app内访问”的深度转化目标组合投放，不可直投。属于T+1事件，使用“T+1模型”预估。
Conversion_IN_APP_NEXT_DAY_OPEN = "in_app_next_day_open"
// Conversion_WITHDRAW_INSURANCE 用户完成首次保险支付短期内退保
Conversion_WITHDRAW_INSURANCE = "withdraw_insurance"
// Conversion_IMPRESSION 用户激活首日发生一次广告展示；发生多次广告展示的时候，多次回传。
Conversion_IMPRESSION = "impression"
// Conversion_IPU_QUALIFY 用户激活首日广告展示次数达到预期，目前由广告主自定义；按历史经验，一般为5-20次
Conversion_IPU_QUALIFY = "ipu_qualify"
// Conversion_LU_CLICK 用户在搜索结果页发生点击
Conversion_LU_CLICK = "lu_click"
// Conversion_LU_CONVERT 用户在搜索结果页上发生转化
Conversion_LU_CONVERT = "lu_convert"
// Conversion_WITHDRAW_M2 用户完成首次保险支付60天内退保
Conversion_WITHDRAW_M2 = "withdraw_m2"
// Conversion_LOW_LOAN_CREDIT 信贷客户为判定为次级的用户完成授信
Conversion_LOW_LOAN_CREDIT = "low_loan_credit"
// Conversion_HIGH_LOAN_CREDIT 信贷客户为判定为高价值的用户完成授信
Conversion_HIGH_LOAN_CREDIT = "high_loan_credit"
// Conversion_UNFOLLOW_IN_WECHAT 加微信成功后T日取消关注
Conversion_UNFOLLOW_IN_WECHAT = "unfollow_in_wechat"
// Conversion_ECOM_CANCEL_ORDER 电商取消订单
Conversion_ECOM_CANCEL_ORDER = "ecom_cancel_order"
// Conversion_ECOM_SUCCESSFUL_PAY 电商支付成功
Conversion_ECOM_SUCCESSFUL_PAY = "ecom_successful_pay"
// Conversion_ECOM_REFUND 电商退款
Conversion_ECOM_REFUND = "ecom_refund"
)