Wheel installation failing on 64-bit Windows

[jvmncs]

On windows we are seeing the PyPI wheel failing to install, forcing pip to fall back to building from source:

Collecting hybrid-pke
  Downloading hybrid_pke-1.0.0.tar.gz (1.7 MB)
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 1.7/1.7 MB 10.1 MB/s eta 0:00:00
  Installing build dependencies ... done
  Getting requirements to build wheel ... done
  Preparing metadata (pyproject.toml) ... error
  error: subprocess-exited-with-error

  × Preparing metadata (pyproject.toml) did not run successfully.
  │ exit code: 1
  ╰─> [6 lines of output]

      Cargo, the Rust package manager, is not installed or is not on PATH.
      This package requires Rust and Cargo to compile extensions. Install it through
      the system's package manager or via https://rustup.rs/

      Checking for Rust toolchain....
      [end of output]

  note: This error originates from a subprocess, and is likely not a problem with pip.
error: metadata-generation-failed

× Encountered error while generating package metadata.
╰─> See above for output.

note: This is an issue with the package mentioned above, not pip.
hint: See above for details.

Windows arch:

>>> import platform
>>> platform.architecture()
('64bit', 'WindowsPE')
>>> platform.platform()
'Windows-10-10.0.22621-SP0'