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cgp title date-created author status discussions-to governance-proposal-id date-executed
68
Celo Africa DAO
2022-12-08
EXECUTED
85

Proposal was submitted originally as id #84 and was deprecated due to errors.

Overview

Celo Africa Dao

Amount Requested

550k Celo for Africa (5-7 countries)

*** NB ** If approved, we shall convert CELO worth of 428k requested to cUSD and return the remaining fund to the governance contract.

Areas of Focus

Focus Area 1: Attract emerging Web3 talent locally by focusing on local incubator programs & developer relations.

The primary objective is to support individuals and projects that are interested in building on Celo. We envision successful projects going on to receive funding from Celo Ecosystem.

Key Deliverables Success Criteria
Developer Incubator Program 1 program held across Africa100 Participants30 Projects in FinalistsLocal Demo Day held with Top VC 1-3 projects receive VC fundingLaunch & Scale Program on Celo
Developer Workshops & Support 15 Technical Workshops150 Active Developers30 Technical Articles Active Developers on Celo in Africa minimum of 100 per month300 Contract Kit Downloads
Q1 Q2 Q3 TOTAL
Incubator Program
Prize $50,000 $50,000
Venue ($500 per week per country for 6 weeks) $15,000 $15,000
Food ($10 per head x 30 x 6 weeks during the incubation program) $9000 $9000
Platform and Administration (We are considering working with Dacade on this subject to requirements) $10,000 $10,000
Total $79,950 $84,000
Local Developer Relations
Junior Developer Network (15 developers across Africa - $1500 per quarter per developer) $22,500 $22,500 $45,000
Technical Ambassador x 5 ($4.5K per Quarter per Ambassador) $22,500 $22,500 $45,000
Total $90,000

Focus Area 1 - Local Incubator Program and Developer Relations.

Total Budget : $174,000

Developer Incubator Program : $84,000

Key Deliverables : 1 Accelerator programs held in Africa targeting 100 participants perbatch with 30 completed projects and a VC demo day. Success Criteria : The project launches and scales on Celo with up to 3 projects receiving VC funding.

Developer Workshops and Support : $90,000

Key Deliverables : 30 Technical workshops, 60 technical articles and 300 active developers building on Celo. Success Criteria : 100 active developers in Africa each month with over 300 downloads of the contract kit.

Focus Area 2: Community Education & University Outreach

Help onboard new community members and users and guide them through the ecosystem.

Key Deliverables Success Criteria
Community Education 1 Community meetup per country per month - 150 Participants each month
- 75 downloads of Celo Wallets per month.
- 100 Social Media Followers per month.
- Over 30% women participation across the continent
University Program 1 University event per country per month - 5 Celo University club monthly.
- 30 developers onboard across universities monthly.
- 150 Participants each month.
- 75 download

Q1 Q2 TOTAL
Community Educations
Food ($10 x 50 Participants) $1500 $1500
Venue ($500 per venue) $1500 $1500
Swag ($10 x 20) $600 $600
Per Country $3600 $3600
#5 Countries $18000 $18000
TOTAL $36,000
University programs
Food ($10 x 50 Participants) $1500 $1500
Swag ($10 x 50 participants) $1500 $1500
Per Country $3000 $3000
#3 Countries $9000 $9000
TOTAL $18,000
Ambassadors (Community and University)
Ambassador per Quarter $3,000 $3,000
#Ambassadors 8 8
#Months per Quarter $24,000 $24,000
TOTAL $48,000

Focus Area 2 Deliverables and expectations - Community Education and University Outreach

Total Budget : $102,000

Community Education : $36,000

Key Deliverables : 1 community meetup per country per month for a total of up to 60 events for the year across Africa. Success Criteria : 150 participants monthly across Africa with more than 30% women.75 contract kit downloads per month with social media growth at 100 online community members monthly.

University Outreach : $18,000

Key Deliverables : 1 University event per country per month for a total of up to 60 events for the year across Africa.

Success Criteria : 5 University clubs activated monthly with up to 30 developers building on Celo from African Universities.150 participants across university events with more than 30% women.75 contract kit downloads with community growth rates at 100 online community members per month.

Community Education & University Ambassadors: $48,000

Collaborate with over 33 individual contributors to the Celo Ecosystem within the Africa Regional DAO as ambassadors for the Celo mission.

Focus Area 3: Building Market Awareness and Brand Positioning through content distribution.

Build our community locally and on the ground. This includes translation of ecosystem news into local languages. Hosting Twitter spaces and local AMAs. Educating the community on projects in the ecosystem and programs.

Key Deliverables Success Criteria
Marketing 1 Twitter Space per Week4 Social PostsMonthly Community Forum Recap 1000 Followers 10,000 Engagements Over 500k impressions across all PRs put out for the events
Local Event Sponsorship Sponsorship of Local Top Tier Crypto Examples for 2023 include:ETH SafariAfrica Tech SummitCryptoFestBlockchain and Crypto Conference, Nigeria 300 participants each 5 new partners joining Regional Alliance
Q1 Q2 TOTAL
MARKETING
Content
#Ambassadors 5
Months 3
Total Content $15000 $15000 $30000
Paid Ads & Swag $3,000 $3,000 $6,000
PR & Comms $6,250 $6,250 $12,500
Total MARCOM $48,500
Events
Sponsorship $8000 $8000
Side Event $2000 $2000
Events 2 2
$20,000 $20,000
Total $40,000

**If Event Sponsorship opportunities are not strong and present a return to the ecosystem fund would be done

Focus Area 3 Deliverables and expectations- Market Awareness and Brand Positioning-

Total Budget : $88,500

Marketing : $48,500

Key Deliverables : 1 twitter space weekly alongside 4 social posts and a monthly community forum post recap of activities and state of the DAO.

Success Criteria : over 4,000 social followers, with over 40,000 engagements and over 500,000 impressions across PR.

Local Event Sponsorship : $40,000

Key Deliverables : Sponsorship of Africa’s top tier events of 2023: Past examples include : Africa Tech Summit, Eth Safari, Crypto Fest, Blockchain and Crypto Conference Nigeria.

Success Criteria : Onboard 10 members into the Regional Alliance while reaching more than 300 participants per event sponsored.

Transparency & Progress

  • Multisig holders payment - $27,000
  • Operational cost (including legal, Tooling, Administrative fees and other miscellaneous etc) $42,500

We commit to posting monthly updates on our progress. We plan to measure success by developing a set of reports that we will share quarterly tracking the progress of:

Here is a template of what we plan to share each month:

Budget Amount Amount Spent Delta Owner Notes
Focus Area 1: Developer Acquisition $174,000 Khadijah Amusat
Focus Area 2: Community Growth $102,000 Chimezie Chuta
Focus Area 3: Awareness & Positioning $88,500 Noah B.
Total $358,500
Jan Feb March Q1Total Notes
No. Technical Workshop Participants
No. of Incubator Participants
No. of Active Developers
No. Projects raised Funds
No.Social Media Followers
No. Community Event Attendees
No. of New Partnerships / Alliance Members
No. of University Clubs set up

Reports will be shared in the forum. Useful Links

Twitter ( @CeloNigeria , @CeloUganda, @CeloKenya) Telegram (Telegram: @CeloAfrica @CeloNigeria, @CeloKenyaDevelopers) Discord (chat.celo.org)

Structure & Mult-Sig

Role Name LinkedIn Multisig
Local Event Lead Chimezie Chuta Chimezie Chuta 0xe0669D9e0bcd2F073Aa83259efB93E7829725219
Local Marketing and SociaL Noah Baalessanvu Noah Baalessanvu 0xa4757C4612359162F30FEbB5Ec735D7bb5D00B49
Local Developer Relations Khadijah Amusat Khadijah Amusat 0x02d2a83393F1063cD48C52660EFd226Beee373AE
Local Business Development Aliu Musa Aliu Musa 0x2f3E660376f041e234aF1B621296a62103B5C3e6

Compensation

  • Equivalent $100 worth of celo per Hour, expectation is 10-15 hours per month
  • Less than 10% of overall budget will go towards compensation (capped at $54K worth of celo )
  • Regional Eco Leads will waive compensation since they are employed by Foundation

Regional DAO Operations

  • Due Diligence
  • Legal Agreements & Docusign
  • Forum Posts to update Community. Potentially expand to mirror.xyz
  • Tooling:
  • Request Network
  • KYC DAO
  • https://www.theworkdao.com/ or Coordinape
  • Communication channels - Discord and Slack