Unexpected change in string contents

[sbdchd]

not entirely sure which rule is changing it, but for some reason the help text string for a Django ORM column description is being rewritten from using a fancy forward quote: ’ to use a tilde `

 customer_email = models.CharField(
-    max_length=255, help_text="The customer’s email address."
+    max_length=255, help_text="The customer`s email address."
 )

[dhruvmanila]

Duplicate of #3977