README.md

Supermarket Analysis

This project was based on a 2240 rows & 29 columns of datasets, which each rows represents a customer. The analysis will be much useful especially for the supermarket decision-maker and stakeholder to improve their customer's and products knowledge more comprehensively based on data. The goals of this projects are:

• Determines factors that influence sales the most
• Customer's segmentation using RFM (Recency, Frequency, Monetary) analysis
• Makes actionable recommendation

Visualizations of this analysis was also made on Tableau