put a translate.json
{ "日本語": "Japanese" }
use class name "ja"
<sometag class="ja">日本語</sometag>
→
<sometag class="ja">Japanese</sometag>
selected by the language setting
<div class="ja_content">日本語</div>
<div class="en_content">English</div>
<style>.en_content { display: none }</style>