Reclaming Adblock Strategy (RAS) Design Submission #2 - Adblock Popup Wording A/B Test Ideas

[samgawaran]

Summary

I checked how popular websites/platforms show their adblock popups and adapted the wording to make it work in the Colonist brand. research can be found here

Details

Language Styles

I checked some articles on what advertising language is best to use on gaming platforms and found these document: http://repositori.uin-alauddin.ac.id/6344/1/ULIL%20INAYAH%20MUTHMAINNAH_opt.pdf

Formal - Mostly use by News/Magazines (Business Insider, Forbes)
Supporter - Use by a lot of websites that have a subscription service. Adds an option to support instead of removing the AdBlock ( Washington Post)
Humorous - Meme sites and other game portals. Uses swear words but I didn't apply it since its not in our brand. (Newgrounds & Know Your Meme)
Dramatic - Useful for guilt-tripping players (PC Gamer)

Wording Ideas

Related Submissions

• Reclaming Adblock Strategy (RAS) Design Submission #1 - Research and Design #118

Related links

• https://github.com/colonistio/katan/issues/7730
• https://github.com/colonistio/katan/issues/7717

Submission Checklist

• This submission abides by Des-lvl-1, Des-lvl-2 & Des-lvl-3

[samgawaran]

for review:
@goktugyil @demiculus @JuanRoman77

[demiculus]

I like the categories. @JuanRoman77 would you like to do the edits now or after we implement each popup?

@samgawaran the popup buttons are still close to each other. This is the buttons we have on live server: https://i.imgur.com/mC8BU16.png

Is there an issue for closer buttons for popup?

[samgawaran]

Is there an issue for closer buttons for popup?

Not yet. I can adjust the popups in the Figma file to reflect what's in the website. I'll reupload the images after I adjusted the spacing

[samgawaran]

I updated the popups @jashinjashua, let me know if the spacings are correct. My apologies for the earlier formats since the button spacing/etc. are not the same on the website.

We should follow the format on the website

[Esqarrouth]

Humorous is the way to go. Not just this particular humorous example, but any humorous will work. As long as it looks like it wasn't written by someone with a stick up in their ass

I gave some humorous examples, where are they @JuanRoman77 ?