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white-cube.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="description" content="Alistair Cooper's digital design portfolio archive, listing current, past and upcoming commercial projects">
<meta name="keywords" content="digital design,portfolio,alistair cooper,ali,cooper,design,digital,art direction,ux,ui,designer,digital designer,branding,identity,museum,collection,archive,e-commerce,user-experience,user-interface,graphic design,typography,typeface,type design">
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<title>Cooper - White Cube</title>
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<h1><span class="title-spacer"></span>helped to redefine the digital landscape for a renowned art gallery through a considered 'evolutional' approach<span class="mobile-title-hide"> to the rebranded interface</span></h1>
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<div>
<img src="Images/White Cube/08.png" alt="WCU project image" class="project-image">
<div class="module-text">
<div>
<p class="module-detail">Client</p>
<p class="module-title">White Cube Gallery</p>
<p class="module-detail">Year</p>
<p class="module-title">2018</p>
<p class="module-detail">Location</p>
<p class="module-title">London<br>(UK)</p>
</div>
<div>
<p class="module-detail">Role</p>
<p class="module-title">UX / UI</p>
<p class="module-detail">Category</p>
<p class="module-title">Gallery</p>
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<div>
<p class="module-description">
White Cube is a contemporary art gallery owned by Jay Jopling with two branches in London: Mason's Yard in central London and Bermondsey in South East London and one in Central, Hong Kong Island.
<br><br>
The gallery was undergoing a rebrand and as part of this, emplyed us to produce their new digital identity. A condition of pivotal importance was to transition the brand as an 'evolution' rather than a 'revolution'.
<br><br>
</p>
</div>
<div>
<p class="module-description">
Under the careful direction of the gallery's branding agency (BAM), I collaborated with our in-house creative director to expand the brand vision to a fully functioning web presence.
<br><br>
The project included workshops with the branding agency to ensure consistency in visual and functional communication across platforms, designing and iterating from sitemap, wireframe and visual design through to user testing the website during production.
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