Tools and trials: overview

See, and coalesce ideas from the links below (and more)

Discussion

Here, we propose methods for grouping, organizing, and categorizing these tools for motivating effective giving and action:

{% embed url="https://daaronr.github.io/ea_giving_barriers/chapters/tools.html" %} Barriers project (Reinstein) {% endembed %}

Theoretical frameworks --> tool categories
Certain outcomes are relevant to some tools only
Atheoretical 'trying different marketing colors' and tools that push several buttons

Existing categorisation

{% embed url="https://daaronr.github.io/ea_giving_barriers/chapters/tools.html" %} Barriers project (Reinstein) {% endembed %}

{% embed url="https://docs.google.com/document/d/1Sps58H0LKvoLvzSSa2Yav3kFO1vDSVzsYXoYyWzvol0/edit#" %} GWWC brainstorming {% endembed %}

As well as

{% embed url="https://airtable.com/shrUGJuhyxrKGMEUm" %}

Some tools and tests of high-interest (overview, quick presentations)

Nick Fitz: "some quick types of different tests/questions EA orgs are interested in"

identifiable victims vs statistical (etc), (DR: Some groups have principled objections to presenting identified victims; which ones do not?)
emotional vs factual/statements,
videos v images v text,
positive v negative valence,
opportunity v obligation,
cause areas (Not sure what exactly this meant)
different framings for specific EA orgs
- e.g., for GWWC they want to test 1% v 10% pledge asks,
- for CES they want to test saving-democracy v representation messaging,
- for Humane League they want to test different types of animals, etc)