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Reinstein and others work with charity partners, some of which are not EA-aligned (but perhaps moderately effective), which inform EA giving. Several trials focus on the 'impact of impact information'

Charities/fundraisers and impact information

https://app.gitbook.com/u/WrM9GjKWCyRyoIjCKt7f0ddJwCr1's research (along with others) considers 'how do potential donors respond to (different presentations of) impact information'. Reinstein and his academic partners ran several experiments, working with (and on) mainstream charities and fundraising platforms.

See work:

{% embed url="https://daaronr.github.io/dualprocess" %} bookdown bringing evidence on this together, planning meta-analysis {% endembed %}

and discussion:

{% embed url="https://daaronr.github.io/ea_giving_barriers/analytical-grinch.html" %} discussion and overview of the evidence {% endembed %}

Other work is ongoing and cannot be publicly shared yet (see private gitbook if you have access).